ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards.

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B2B Social Media Media Instagram 405

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

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Trends Nonprofit Consumer Newspapers 165

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

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Study Brand Branding B2C 170

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Those insights will lead to better briefs to inform creative and content. Invest in building communities, customer databases and influencer networks. Sneeze guards top the list. This is a big lesson for the future.

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Crisis Government Energy Community 151

Karen Freberg

NOVEMBER 7, 2019

I thought this was pretty cool to see, and I do believe Adobe is the first to do something like this in the space of digital literacy and creativity. There were lots of activations present at the Community Pavilion as well – including one with the new Terminator Movie coming out. Insights on social media from speakers.

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Education Creativity Meeting Community 61

Sword and the Script

OCTOBER 3, 2023

The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Meltwater announced six principles to govern the ethical development of AI.

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Analysis Tools Software SMB 147

Onclusive

AUGUST 9, 2021

Crisis Communications. There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Event & Experiential Marketing.

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Training Media Training Reputation Crisis Communications 370

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. Photo credit: Svitlana ].

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Company Nonprofit Apparel Local 156

Prohibition

DECEMBER 17, 2020

We’ve taken a look at some of the Christmas adverts that have been released for 2020 and have been a big hit on social media. It highlights the trials and setbacks she has faced throughout the year, but shows that her determination, positive attitude and support from her community and family allows her to achieve her goal.

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Video Social Media Creativity Community 62

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

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Agency Enterprise Software Financial 171

Stephen Waddington

MAY 26, 2021

Services: creativity, data and lead generation, eg. This is despite the fact that the pandemic has shown that there is no need for creative or professional services to be based in London. It is a vibrant and supportive community. New agencies launching into such a crowded market need a strong proposition.

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Agency Report Print Healthcare 161

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Creative ideas AR will come out of the trough of disillusionment in 2020.

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Pitching Agency Creativity Guidelines 79

Stern + Associates

NOVEMBER 22, 2022

Using his lab’s breadboard software as a teaching tool, Christakis actively demonstrates the science behind grouping people together in ways that optimize cooperation and creativity. The Hidden Power of Shared Meaning. With this science, we can understand exactly how the whole comes to be greater than the sum of its parts,” he encourages.

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How To Groups Employee Study 62

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. We have come far in a PR community that was once mostly segregated. Woodson sought to overcome. Woodson’s effort was important back in 1926, and still is today.

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Publicity Leadership Groups Creativity 218

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. All aspects of the campaign used similar creative so that the message was consistent across all platforms. When that story was told it generated a ton of interest in the community and the media. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. On January 30, 2020, we’re kicking off our “ Ambition In ” speaker series at the University of Southern California (USC). We were in a Catch-22 and needed help. What’s Next?

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Film Marketing Nonprofit Education 252

Communications Conversations

FEBRUARY 11, 2022

Unrivaled community, crew and coffee. ?? The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. Bottom line: Creative agencies need to get over themselves and focus A LOT more on the digital/social executions for campaigns.

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Case Study Study Agency Creativity 78

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. third party tracking (e.g.

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Marketing Content Marketing Social Media Employee 215

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Community building (27%). The time to better understand AI’s relationship with marketing is now.

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Marketing Data B2C Big Data 118

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

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Survey Corporate Communications Financial 81

Stephen Waddington

JANUARY 11, 2021

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton. Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. How has Unwritten managed the creative process during lockdown? Lisa launched Fabric during lockdown.

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Marketing Training Pinterest Creativity 78

5W PR

FEBRUARY 28, 2020

5W’s 2020 Consumer Culture Report revealed 67% of Millennials believe it’s important a brand they purchase from has a charitable component, and 71% are willing to pay more money for a product or service, when they know a portion of it will be given to a good cause. Regardless of why the cause is adopted, consumers love to give back.

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Company Apparel Nonprofit Consumer 88

Solo PR Pro

FEBRUARY 9, 2021

There’s a whole community of like minded people you can lean on. Lindsay Woods, Founder and Chief Creative, Cascade Creative Group. I spent a lot of time in 2020 working with experts who could help me up my game. Just because you’re a solo PR pro doesn’t mean you’re in this alone. Prep the garden for spring.

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Course Exercises LinkedIn Groups 110

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Please come and join us.

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Media Crisis YouTube Television 83

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. January of 2020 was when the first reported cases of COVID appeared in the U.S. How do we navigate ongoing changes in healthcare communications? What have we learned?

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Healthcare Communications Measurement Resources 98

wiredPRworks

JUNE 10, 2020

But, 2020 is different. One 2020 upgrade: attendees can post audio and video comments using the Yappa Commenting Tool, which could be a cool add-on to other virtual events and conference meetings. Here’s the Summer Game Event Schedule: All E3 2020 Replacement Conference Times. Disclosure: My two boys are skateboarders.

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Video Local Tools Conference 52

Stephen Waddington

DECEMBER 11, 2019

Kerry has taken on the role of chair of the panel for 2020. It will be published at The Turing Institute, London on 16 January 2020. What’s the highlight of your work in 2019 and what are you looking to achieve in 2020? We took our industry-leading research and work to thousands of communicators worldwide.

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Data-Driven PR Data Conference Tools 79

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., Source: Instagram.

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Crisis Marketing Healthcare Resources 92

Karen Freberg

FEBRUARY 8, 2021

This Super Bowl was unlike any other – being played during a global pandemic, forcing everyone to adjust to the new normal and bring to the table new, fresh, creative, and inspiring ideas. I think these are good to see, especially to promote a brand voice and tie this into their overall creative strategy here for a campaign like this.

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Social Media Trends Media Reddit 104

PRSay

OCTOBER 5, 2020

Surveys from employee-engagement company Glint found that from March to April 2020, employee comments regarding burnout increased from 2.7 But by prioritizing communication, connection and community-building, leaders and employees can overcome those challenges to create a thriving remote-workplace culture. percent to 5.4

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How To Employee Survey Exercises 180

Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. Kevin Akeroyd left in 2020 and was succeeded by Abel Clark , who departed about this time last year in March 2020. You’ll find these displays at malls, gyms, taxis and even elevators.

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Software Analytics Technology Video 129

PR in High Definition

JANUARY 26, 2021

In 2020, many marketing and comms budgets were slashed and while the economic outlook for 2021 is brighter, many businesses will most likely still be penny pinching – or at least much more discerning with where they spend their precious pounds. Our industry is known for creativity but now, we need to get creative with our resources.

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Reputation Creativity Employee Resources 90

Stern + Associates

SEPTEMBER 22, 2022

A trade-off mindset between the four domains of life ­– work, family, community and self (mind, body and spirit) – prevents us from leading and performing as effectively as we would like. Put People First to Unlock Innovation, Creativity – and Higher Profits. Going Beyond Work/Life Balance for True Mental Health.

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Employee Leadership Exercises Mobile 62

Communications Conversations

NOVEMBER 8, 2018

It’s a COMMUNITY play. So, as a brand, you need to get creative. The City of Minneapolis does a decent job here with regular posts about hyper-local events and to dos like street sweeping and its recent 2020 strategic plan. Why Reddit? Let’s be clear: Reddit isn’t for every brand. Like using AMAs.

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Social Media Reddit Pinterest Communications 121

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. For independent practitioners like us, there’s PRSA’s Counselors Academy Section.

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Conference Content Marketing Community Education 58

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

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