PRSay

JANUARY 1, 2020

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. In 2020, resolve to take an analytical approach to your results.

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Publicity Storytelling Instagram Pitching 163

Cision

DECEMBER 12, 2019

Boost your blogging skills in 2020 and attend one of these events targeted to creatives.

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Conference Creativity Blogging Media 159

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 96

Creativity Study Ethics Publicity 96

PRSay

JANUARY 2, 2020

I suggest for 2020 that you make it a resolution to work smarter, not harder. I like using creativity and storytelling. But this is a creativity business. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. We all like to look at the New Year as a fresh start. Good questions.

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How To Training Creativity Storytelling 148

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Agility PR Solutions

JANUARY 13, 2020

New data from creative tech firm Mojo Vision suggests that tech-savvy consumers inside the workplace—not corporate IT managers—hold the keys to accelerating adoption of major technologies like augmented reality and virtual reality (AR/VR).

Trends 122

Trends Creativity Corporate Technology 122

Waxing UnLyrical

DECEMBER 24, 2020

How you think 2020 will be remembered? On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World.

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Data Analytics Privacy Ethics 106

PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. The post It’s not OK to hibernate your mind – bringing back creativity for Autumn appeared first on Firefly.

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Creativity Employee Newspapers Crisis 116

Shift Communications

JANUARY 30, 2020

Thus communicators need to get creative about getting those messages out across paid, earned, owned and social channels. Taking an “outside-in” approach to purpose and finding new ways to bring progress against that purpose to light will be a winning combination for communications in 2020 and beyond. Sarah Babbitt.

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Corporate Communications Creativity Report 97

Prohibition

JANUARY 24, 2020

What’s going to get us spinning on our heels in 2020, raising eyebrows and double taking? Before you start ditching your grand 2020 plans – don’t worry. Then check out our latest showreel of creative content below. You understand the importance of content. In fact, you knew that in 2019, and 2018 and the year before that.

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Creativity Video Consumer Brand 62

Stephen Waddington

SEPTEMBER 10, 2020

The latest ONS data shows that the economy contracted by a fifth in the second quarter from April to June 2020. The economy is slowly recovering but the impact of COVID-19 has been brutal. By comparison, during the 2008 recession GDP shrunk by no more than 2.1% in any quarter. There is no magic. I wish I had a golden bullet or an elixir.

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Agency Creativity Marketing Government 122

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

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Trends Marketing Analysis Training 113

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

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Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

DECEMBER 6, 2019

An increased focus on visual social content will continue in 2020, because it remains relevant to this generation’s internet users. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Organize Your Email Campaigns.

Strategy 83

Strategy Communications Marketing Social Media 83

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. In 2020, necessity became the mother of innovation. That was then. As the pandemic hit the U.S.,

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Conference B2B Meeting Fashion 299

Barokas

JANUARY 15, 2020

As you look toward all that 2020 holds for your company, consider a refresh on your messaging. Take it all in, and let the creativity percolate. The post Strategic Communications Goal for 2020: Get Your Message Right appeared first on Barokas Communications. Who are our partners and other supporters? Who are our competitors?

Communications 78

Communications Groups Analysis Engineering 78

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. A new decade is upon us. And now, here we are.

Strategy 78

Strategy Media Storytelling Pinterest 78

Konnect Agency

JULY 23, 2020

Navigating social media, let alone the world in 2020 is no easy task. Below are our top recommendations for maintaining an appropriate brand presence in 2020. Creativity: In a COVID-19 world creative resources are limited with the lack of photo shoots and group gatherings content development is challenging.

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Social Media Media Creativity Advertising 52

The Resolution Blog

FEBRUARY 27, 2020

It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

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Media Interviews Creativity Agency 156

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

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Trends Nonprofit Consumer Newspapers 165

Karwoski & Courage

OCTOBER 2, 2019

The post 2020 Planning: Keep an Open Mind appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.

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Creativity Publicity Strategy 40

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Twitter Spaces.

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B2B Social Media Media Instagram 405

PRSay

OCTOBER 8, 2020

The events of 2020 have profoundly impacted all of our lives, from the COVID-19 pandemic to global protests calling for racial justice. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. Well, let’s rephrase that idea and ask ourselves, “How do I use my voice?

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Education Writing Leadership Resources 211

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

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Study Brand Branding B2C 170

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

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Marketing Survey Study B2B 65

Steve Barrett on PR

MAY 22, 2020

The PRWeek Global Awards 2020, unveiled over the past few days, show PR is demonstrating innovation, smart strategy and creativity and proving its effectiveness in every part of the globe.

Creativity 110

Creativity Strategy Blogging 110

Sword and the Script

MARCH 16, 2021

value reported in June 2020 in which optimism plummeted nearly to Great Recession levels (47.7). Current optimism levels appear to continue the upward pre-pandemic trend from February 2020 at 62.7. Optimism regarding the US economy’s next quarter (Q1 2021) compared to last quarter (Q4 2020) also showed a major increase with 55.3%

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Survey Marketing B2B Comparison 151

Prohibition

DECEMBER 17, 2020

We’ve taken a look at some of the Christmas adverts that have been released for 2020 and have been a big hit on social media. At Prohibition, we’ve worked on a range of exciting campaigns where we’ve produced engaging and creative video content for brands across all sectors. What a year it’s been! You can find all three adverts here.

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Video Social Media Creativity Community 62

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 104

Communications Ethics Corporate Conference 104

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. So, what does next year look like from this vantage point?

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Industry Content Marketing Corporate Analytics 221

Karen Freberg

NOVEMBER 7, 2019

I thought this was pretty cool to see, and I do believe Adobe is the first to do something like this in the space of digital literacy and creativity. Looking forward to seeing you all next year at Adobe MAX and EDUmax in 2020! Tons of exciting new program updates and activations. Have a great day! Best Wishes,

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Education Creativity Meeting Community 61

Sword and the Script

SEPTEMBER 17, 2020

The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. The full report is available for download here: B2B Effectiveness Barometer 2020. >>> Indeed, every business has access to similar tools and data. Try our services.

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B2B Marketing Survey Creativity 149

Stephen Waddington

MAY 19, 2020

Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Sneeze guards top the list.

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Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. Happy 2020! David Griner | @griner. Meg Graham | @megancgraham. Previously, she covered agencies at AdAge.

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Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. In 2020, 80% of marketers incorporated video into their organic efforts, and B2B companies are realizing that excluding video from the content mix is not a viable option. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

Stephen Waddington

JANUARY 7, 2021

Hokey cokey lockdowns during Q3 and Q4 of 2020 created further business uncertainty. They have been operating month-to-month since March 2020. January is always a time for hiring in the creative industries but there’s a renewed energy this week. The COVID-19 pandemic led to the shut down of many areas of the economy.

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Agency Energy Travel Government 171