Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships. Austin, Texas, was the backdrop for PRSA’s International Conference this past week.

Conference 98

Conference Internal International Storytelling 98

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. What does society lose from this gap in leadership diversity? Woodson sought to overcome. Woodson’s effort was important back in 1926, and still is today. population).

Publicity 218

Publicity Leadership Groups Creativity 218

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. See this earlier post on eight tools for thought leadership. Suddenly, it’s fall! PR tips for Q4.

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Notably, Japan stands as a leading country with a significant number of publications across diverse categories, boasting approximately 4,000 media titles in 2018.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can get a copy of the full report here: 2018 State of the Media.

Survey 101

Survey Report Media B2B 101

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

MAY 7, 2021

Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. If you’re a person that naturally sees a path forward through adversity or enjoys creative problem solving, then Board service is for you. Scott served on the PRSA Board of Directors as an at-large director from 2018-2019.

Education 96

Education Technology Policies Leadership 96

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. The beginning of a new year often brings a turning-the-page feeling of renewal. Reuse, recycle, re-tool.

Video 160

Video Banking Data Software 160

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Our Ultimate List of the Best PR Tools for 2018. Thought leadership strategy. PR instead uses creativity and analytics to tell a story that resonates with your audience. How to Grow Your Business with Thought Leadership PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. Having trouble psyching the team to set 2018 business goals? In the ebb and flow of work, we like to incorporate music.

Publicity 160

Publicity System Energy Creativity 160

Doctor Spin

DECEMBER 26, 2023

Each of them could easily assume the mantle of leadership themselves—and do a great job. Leadership is about the team’s net output and being of service, nothing more. In 2023, I’ve been in a position where I’m leading a small group of competent individuals. 2 Silfwer, J. 2023, November 29). Hence, this will be my last annual review.

Leadership 52

Leadership Blogging Course Resources 52

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. In these situations, try to offer creative alternatives for PR measurements, such as tracking patient traffic to a disease-screening tool or increases in online conversations. Sell it in.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Stephen Waddington

DECEMBER 6, 2017

We were overwhelmed by a mix of creative, reflective and thought provoking submissions. It will reinforce the CIPR’s theme for 2018 of public relations as a management discipline under the leadership of President Sarah Hall. Platinum will be available on Amazon Kindle and in print in Q3 2018. Thanks for stopping by.

Print 0

Print Community Leadership Creativity 0

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. BUT this is 2018 not 1918.

Writing 83

Writing Google Blogging Exercises 83

PRSay

MAY 9, 2023

In 2018, she founded PR-it , a global collective of independent health care communications, PR and creative experts, curated into virtual flash teams to deliver projects. For most companies and brands, a higher share of voice generally correlates with higher market share. Photo credit: parradee ]

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Barokas

SEPTEMBER 12, 2018

I told my dad that by the time Barokas PR turns 20 years old (Sept 28, 2018), I’d like to know that I could hop on my Harley and leave for a month or two, or three (you see where this is going) and know that everything will be great; clients will be happy, staff will be happy, we’ll continue to grow, and all will be right with the world.

Agency 138

Agency Hotels Healthcare Enterprise 138

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Source: Edelman , 2018). Source: Edelman , 2018). Source: Accenture , 2018). Video and creative media. And it’s not just B2C. 69% expect an Amazon-like buying experience.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

SEPTEMBER 25, 2018

Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. The full report in PDF format is available without registration: The CMO Survey Highlights and Insights August 2018. c) marketing technology ( martech ) platform experience – 18%.

Survey 85

Survey Marketing Exercises Study 85

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Barokas

AUGUST 22, 2019

It’s how the environment fosters and promotes growth, creativity and new ideas. Costco holds the top spot in the American Customer Satisfaction Index (ACSI) and won best company to work for by Comparably in 2018. . It goes beyond perks like free snacks or quarterly company outings. The result?

Customer Service 84

Customer Service Company Strategy Communications 84

Stern + Associates

DECEMBER 12, 2022

“The relationships employees have with one another — together with their individual attributes — can explain their workplace performance,” says Leonardi and his co-author in their acclaimed 2018 Harvard Business Review article.

Technology 62

Technology Employee Software Groups 62

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 74

Case Study Guidelines Study Creativity 74

Shift Communications

MAY 21, 2018

So far in 2018, 101.9 There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news. million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. What does this all mean? The news cycle is faster.

How To 68

How To Pitching Report Interviews 68

Sword and the Script

AUGUST 11, 2018

Deloitte CMO Suzanne Kounkel tells the AList that the pace of change keeps her up at night: “To adjust for these changes, CMOs need to increase communications with other members of senior leadership, including the CIO and CFO. Erik Sherman (@ErikSherman) August 6, 2018. Looking for an agency partner that can both bring creative ideas.

Marketing 71

Marketing B2B Pitching Advertising 71

Karen Freberg

NOVEMBER 1, 2017

I am pleased, and extremely excited, to announce a new class I am going to be offering in the Spring 2018 semester: Advanced Social Media Strategy , otherwise known as #FrebergSM. Implementing more real world consulting and thought leadership practice s [SUPER excited about this assignment for the students!];

Social Media 40

Social Media Media Exercises Education 40

PRSay

JUNE 13, 2019

Brightstone is one of approximately 750 active venture-capital firms in the United States which completed a combined total of 8,948 deals in 2018, investing more than $130.9 billion into privately held companies, according to PitchBook-NVCA Venture Monitor. He’s a frequent contributor to Strategies & Tactics.

Enterprise 122

Enterprise Pitching Company Employee 122

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. leadership team members and their degrees: Nick Caton, U.S. Here is a partial list of Anheuser-Busch’s U.S.

Education 126

Education Financial Engineering Transportation 126

Sword and the Script

DECEMBER 30, 2017

5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. 6) Thought Leadership Actually Requires Thought and Leadership.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. Seems to me there’s a lot of overlap between Talkwalker and Meltwater.

Software 78

Software Case Study Technology Tools 78

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. 67% said thought leadership. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71