Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Notably, Japan stands as a leading country with a significant number of publications across diverse categories, boasting approximately 4,000 media titles in 2018.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 6) Technology that will change reporting. What stood out for you?

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. See this earlier post on eight tools for thought leadership. Suddenly, it’s fall! PR tips for Q4.

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Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

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Brand Branding Reddit B2B 196

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People. “The

Technology 62

Technology Employee Software Groups 62

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. We are excited about attending ourselves! 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. But technology isn’t the whole story. Source: Edelman , 2018).

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

SEPTEMBER 25, 2018

Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. c) marketing technology ( martech ) platform experience – 18%. The full report in PDF format is available without registration: The CMO Survey Highlights and Insights August 2018.

Survey 88

Survey Marketing Exercises Study 88

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. BUT this is 2018 not 1918.

Writing 83

Writing Google Blogging Exercises 83

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. leadership team members and their degrees: Nick Caton, U.S. Here is a partial list of Anheuser-Busch’s U.S.

Education 126

Education Financial Transportation Engineering 126

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Karen Freberg

NOVEMBER 1, 2017

I am pleased, and extremely excited, to announce a new class I am going to be offering in the Spring 2018 semester: Advanced Social Media Strategy , otherwise known as #FrebergSM. Implementing more real world consulting and thought leadership practice s [SUPER excited about this assignment for the students!];

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

DECEMBER 30, 2017

5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. 6) Thought Leadership Actually Requires Thought and Leadership.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Technical expertise is particularly relevant to the B2B technology space. Communication builds trust and it’s a function of leadership.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Consider technology tools. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology.

Internal 147

Internal International Employee Mobile 147

Doctor Spin

DECEMBER 7, 2023

Educational Leadership, 55, 8–13. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. 2018, December 27).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. When I work with large technology companies, all they want to do is reach the CMO. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities.

Strategy 112

Strategy How To Content Marketing Analysis 112

Sword and the Script

APRIL 13, 2019

which I conducted in October 2018 after observing some highly reported calls for brands to get political. The Council summarized the findings in four conclusions: a) “ Upgrading digital and go-to-market capabilities – improving proficiency, process and technology to gain both revenue and customer relationship growth.”. Talk to Us !

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Study Survey Infographics B2B 116

Sword and the Script

DECEMBER 24, 2019

Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. 77% say they have “more” or “much more” responsibility for technology. 23) The top 10 PR technology providers. 4% said to drive loyalty.

Marketing 78

Marketing Publicity Survey Study 78

PRSay

OCTOBER 17, 2019

birthrate in 2018 reached its lowest level in 32 years. As technology advances and “smart” devices become commonplace in our homes and offices, Alphas will also leave the longest trail of data ever collected about a generation. It’s difficult to forecast what the impact of this constant exposure to technology from an early age will be.

Groups 140

Groups Mobile Real Estate Skype 140

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The leadership and vision provided by early public relations professionals was squandered. 10Yetis scrutinised more than 60 newspapers during April and May 2018, reviewing 7,000 articles.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. Susan Kostal | Stet.

Marketing 169

Marketing Employee Content Marketing Training 169

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Chris Lynch: How do you think the state of the media will unfold in 2018?

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Report Media Advertising Advertising 225