Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #4 It plans to hire 10,000 moderators in 2018.

Report 92

Report Trends Retail Marketing 92

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Work Smarter, Not Harder.

Print 71

Print Resources Technology Interviews 71

5W PR

MARCH 5, 2023

Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones. That’s how Rihanna’s brand, Fenty Beauty started providing its customers with a vast array of tones and shades and achieved success as well as a loyal consumer base.

Brand 88

Brand Branding Consumer Reputation 88

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This is big news in how your coverage is found, viewed and consumed online. Greater reach but also a potential reputation issue. Could there be a future standard for article strength? What do you guys think? The results?

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: How do you see PR & content marketing evolving in 2018? Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users.

Facebook 0

Facebook Marketing Journalism Creativity 0

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. These teams already know that well executed communications programs drive impact across the consumer journey, both elevating the brand, as well as delivering sales.

Industry 253

Industry Communications Measurement Technology 253

Wadds Inc.

JUNE 19, 2023

It has the potential to impact the relationships and reputation that gives your organisation and its customers the licence or permission to operate It will disrupt how you work within the next five years. I founded the CIPR AI in PR panel in 2018 and have supported the CIPR in this area for the past five years.

Publicity 106

Publicity Policies Training Engineering 106

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? In 2018, past misdeeds caught up with Facebook.

Banking 257

Banking Facebook Reputation Crisis 257

Shift Communications

JANUARY 29, 2018

Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Let’s look at a category reputed to be hit the hardest, publishers of news. Major corporations in the Fortune 500. Musicians / public personalities. News publishers. News Publishers.

Facebook 110

Facebook Corporate Social Media Data 110

Communications Conversations

JULY 2, 2019

Now, to be fair, that 51% number is a drop from 62% in 2018. Now, I know this isn’t an exact science and finding reputable average organic engagement rates is like trying to find Bigfoot on the internet, but here’s what I found from a few semi-reputable sources: Facebook average organic engagement rate – 0.73%.

Social Media 123

Social Media Marketing Media LinkedIn 123

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. If you do not use sites like Bit.ly Use Quick Response (QR) codes.

Mobile 109

Mobile Social Media Marketing Media 109

5W PR

OCTOBER 11, 2023

The SEC has argued that past cybersecurity reporting has been lackluster, with a staggering 90% of known cybersecurity incidents going undisclosed in regulatory filings in 2018. At the same time, many organizations have expressed concern about the rules. We’d like to see the SEC withdraw it or shelve it.”

Report 78

Report Company Publicity Banking 78

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

PRSay

APRIL 15, 2021

Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good. Companies should consider relationships with their employees and customers/consumers. Follow your gut.”

Company 187

Company Employee Internal International 187

PR in High Definition

FEBRUARY 18, 2019

The story was hard to miss at the end of 2018. Whether it was or wasn’t, only he knows, but it undoubtedly was an impressive use – or, should I say, manipulation – of online tools to build a reputation for his band. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

Landis PR

NOVEMBER 8, 2021

According to a 2018 MuseFind marketing report , 92% of millennial consumers are more likely to trust an influencer endorsement over a celebrity endorsement. Those odds are in your favor if you want to improve brand awareness, reputation and, most importantly, growth.

Marketing 52

Marketing Social Media Travel Financial 52

NewsWhip

DECEMBER 4, 2019

And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. One of the issues that was an example of this was that of gun rights in America, which was especially scrutinized after the Parkland shooting in 2018. . “We

Analytics 78

Analytics Case Study Data Reputation 78

Prohibition

JANUARY 31, 2020

Consumers tend to trust content and recommendations from influencers, as they are seen as a third party, unbiased source and this can have an impact on people buying your products or services. Collaborating with trustworthy and relevant influencers will strengthen your brand reputation and support your credibility.

Marketing 62

Marketing Social Media Engineering Instagram 62

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). There’s no chance a bona fide reporter (or reputable blogger) will bite. There are several approaches to managing the challenges. These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. No one is immune and the time, effort, and expense it will take to rebuild a reputation far outweighs the cost of maintaining it. Voice Search / AI.

Trends 45

Trends Google Crisis Management Data 45

Barokas

NOVEMBER 28, 2017

Because United failed to do this, the airline’s billion-dollar brand reputation crumbled and travelers will remember this PR screw up for years to come. When Equifax suffered a breach that potentially impacted almost 150 million consumers, they most definitely had a plan in place but as we know in the industry, timing can be everything.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Market research or consumer surveys relevant to your audience, for example, could be expanded through social video posts.

Social Media 126

Social Media Ethics Trends Viral 126

Communications Conversations

MARCH 29, 2019

After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts. Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

OCTOBER 21, 2018

The only difference is that in 2018, it’s all about vying for your audience’s attention online. To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. Build your social media platforms.

SEO 74

SEO Strategy Engineering Local 74

Prohibition

MARCH 5, 2020

As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Creating high-quality content can help your brand achieve various goals including increased website traffic, improved online presence and better brand reputation. Use Social Listening Tools.

Social Media 62

Social Media Trends Media How To 62

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTATION RISK. BAD REPUTATION EXAMPLE. –Joan Jett.

Reputation 88

Reputation Financial Telecommunications Employee 88

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Seems to me there’s a lot of overlap between Talkwalker and Meltwater.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

JUNE 21, 2018

However the Reuters Digital News Report 2018 suggests that we may have reached the bottom. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume. Research was conducted by YouGov using an online questionnaire at the end of January and the beginning of February 2018.

Social Media 73

Social Media Print Study Advertising 73

PRSay

DECEMBER 27, 2018

Some of the best advice, though, comes from a recent Fellow, Denise Blackburn-Gay, APR, Fellow PRSA, who was among the 11 members of our 2018 College of Fellows induction class officially welcomed in Austin. It builds brands, restores reputations and impacts many. Keep an eye out for an email for registration information.

Case Study 72

Case Study Writing Energy Resources 72

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. BAD REPUTATION EXAMPLE. STEPS: BAD REPUTATION MITIGATION. REPUTAION RISK.

Reputation 78

Reputation Financial Telecommunications Employee 78

Sword and the Script

MAY 28, 2019

A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” There’s a level of granularity that needs to be explored and that’s why I ran this survey late in 2018 – the aim was to conduct a deeper line of questioning.

Survey 128

Survey Brand Branding Analysis 128

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 Prior to that Meltwater acquired Linkfluence , a French company with software that uses artificial intelligence to mine social media for consumer insights for about $60 million. Meltwater acquires Owler. million in cash and stock.

Pitching 89

Pitching Report Software Survey 89

Reputation Specialist Michael Toebe

OCTOBER 27, 2021

Take this nugget of thought and opinion taken from a conversation between a writer and the recently-deceased Norm Macdonald, an interview originally published in Hollywood Reporter back in 2018. They see how we become consumed in unforgiveness due to our trauma. “ Question: What about when someone admits to wrongdoing?

Groups 59

Groups Interviews Crisis Course 59

PR in High Definition

MAY 31, 2019

42% of marketers have ‘developing for the voice interface’ on the roadmap for 2018, according to tech publishing company Purch. Search engines have put a considerable amount of effort in creating trust, and consumers believe they are getting the best answer to match their needs. Exciting yet terrifying, right?

SEO 81

SEO Google Engineering Web 81