PR in High Definition

JANUARY 30, 2024

There are many reasons to think that it is, but to get there, the role of reputation cannot be understated. However, reputations must be built on top of something substantive—it cannot simply become true by saying it repeatedly and hoping for the best. and more than doubling since 2018, showing the monumental rate of development.

Reputation 62

Reputation Leadership Company Internal 62

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. Reputation Is Brand. The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. Disruption of industry stalwarts is inevitable. Part 1: Earned Media. Press Releases Continue Their Slow Demise.

Trends 161

Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Alexa has even achieved SNL skit status, which may not result in greater sales, but seals its reputation as a product of the moment.

Brand 136

Brand Branding Retail Comparison 136

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. For each crisis type, we looked at a handful of the prominent examples from 2018-2021. Data breaches as reputation crisis. Let’s look at some of the highlights.

Reputation 78

Reputation Crisis Analysis Data 78

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Reputation Is Brand. The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away.

Video 83

Video Trends Media Reputation 83

5W PR

JULY 17, 2018

A brand is actually a company’s reputation – the things that people think about them, and the image that they have both online and offline. Here’s how groups can define their brand in 2018. The post Defining Your Online Brand In 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Brand 97

Brand Branding Social Media Advertising 97

Garrett Public Relations

DECEMBER 30, 2018

2018 held lessons for all of us in PR. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.

Brand 109

Brand Branding Publicity Crisis Management 109

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. piece about Crock-Pot. Self-improvement.

Trends 95

Trends Crisis Corporate Leadership 95

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? This can affect your employees, customers and community—and your own reputation. The 2018 Randstad US survey found 46 percent of employees say it’s essential for them to work for employers that take stands on controversial political issues.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? This can affect your employees, customers and community—and your own reputation. The 2018 Randstad US survey found 46 percent of employees say it’s essential for them to work for employers that take stands on controversial political issues.

Reputation 78

Reputation Crisis Management Employee Government 78

Agility PR Solutions

AUGUST 23, 2018

Reputation events such as cyber attacks and PR crises can have a direct impact on share price—and that cost has gotten far worse in the social media age, according to a new report from Pentland Analytics and professional services firm Aon plc. The 2018 Reputation Risk in the Cyber Age study looked at 125 reputation events […].

Reputation 74

Reputation Social Media Crisis Brand 74

Waxing UnLyrical

OCTOBER 2, 2018

Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. Sultana Ali pointed out what is at stake: your reputation as a Public Relations professional. globalsultana (@globalsultana) September 13, 2018. globalsultana (@globalsultana) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #8 It plans to hire 10,000 moderators in 2018.

Report 92

Report Trends Retail Marketing 92

Wadds Inc.

SEPTEMBER 19, 2023

The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. In 2018 research found that as technology reshapes our profession, the enduring value of human skills such as creativity, critical thinking, and emotional intelligence were still in demand.

Publicity 126

Publicity Ethics Government Policies 126

PR in High Definition

JANUARY 31, 2019

At any time, but especially in uncertain times, a strong brand and a good reputation gives solid ground on which to be successful. Brand vs. reputation. A strong brand or a great reputation? Your reputation is what people say and think about you. So, my reputation for piano playing is intact; it’s non-existent.

Reputation 69

Reputation Corporate Government Brand 69

Sword and the Script

DECEMBER 16, 2017

Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] . The post Earned Media Poised for New Prominence in 2018 [UML] appeared first on Sword and the Script. PR Strategy: Paid Media Tactics for Earning Media.

B2B 84

B2B Media Survey Advertising 84

David PR Group

JANUARY 17, 2018

Many folks I speak with want to increase their name recognition and build their brand in 2018. The post 5 Simple PR Tactics to Grow Your Business in 2018 appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Read more at [link]. Please see below or click here to comment.

Reputation 48

Reputation Meeting Groups Marketing 48

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. However, if you know a reputable person in your company that can vouch for your hard work, it will make a significant difference in your career. Work Smarter, Not Harder. Find a Sponsor in Your Organization.

Print 71

Print Resources Technology Interviews 71

David PR Group

DECEMBER 9, 2018

Risks for online problems have never been greater as 2018 was marked by a rise in people losing their jobs due to negative social media posts and all manners of online reputation problems. As we close out the year, many of us will attend office-sponsored holiday parties and fun gatherings with friends and neighbors. –John.

Reputation 63

Reputation Groups Social Media How To 63

Stern + Associates

SEPTEMBER 14, 2017

The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group. How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago.

Trends 76

Trends Groups Strategy Publicity 76

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. Then, in 2018, they reported the 2017 median as $89k. 1) Median PR salaries remain flat.

Survey 113

Survey Agency Report Corporate 113

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. The 2018 tax cut and fat corporate profits are a factor, along with the spotlight it placed on rich CEO pay packages.

Corporate 203

Corporate Reputation Employee Government 203

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Six examples of insane honesty The PR industry has worked hard to lose its reputation of bending the truth and inflating statistics but how honest are we prepared in campaigns? Greater reach but also a potential reputation issue.

Tools 136

Tools Publicity SEO Measurement 136

PRSay

FEBRUARY 1, 2018

. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

Agility PR Solutions

APRIL 7, 2019

It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. In 2018, the […]. PR is an important unit in every business. Since the emergence of people orientation technology (web 2.0), businesses have changed radically.

Trends 122

Trends Web Reputation Technology 122

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. However, for 2018, the following tactics could have the best results. Contribute.

Brand 114

Brand Branding Reputation LinkedIn 114

Deirdre Breakenridge

NOVEMBER 16, 2017

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. Stephen is a veteran of PR and has earned a reputation as a public relations modernizer through the different roles he has held over the last twenty years. What are the most important steps in 2018?

Communications 191

Communications Community Blogging Education 191

Reputation Us

JULY 20, 2022

If these impressions differ from your own, you must execute reputational management strategies to close the gap. This can help you align your reputation goals for your company with others’ perceptions. A reputational assessment can play a vital role in gathering candid thoughts from the outside about how people view your company.

Reputation 97

Reputation Leadership Survey Examples 97

Wadds Inc.

NOVEMBER 12, 2023

It peaked with its most relevance in 2018," he said. Trust is fundamental to relationship management and reputation. Trust as a constant A constant introduced by Tench was the concept of trust, which has been a steadfast concern for communicators and public relations practitioners since 2007. "It

Communications 105

Communications Big Data Leadership Data 105

5W PR

MARCH 5, 2023

Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones. This, in turn, helps to establish a positive brand image, builds consumer trust and improves the brand image and reputation of the company.

Brand 88

Brand Branding Consumer Reputation 88

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? In 2018, past misdeeds caught up with Facebook.

Banking 257

Banking Facebook Reputation Crisis 257

Melissa Agnes

SEPTEMBER 18, 2018

coli crisis in 2015, and the mindset and strategies they implemented to manage the many dynamics of this incident, including the long-lasting reputational impact it threatened to leave on the brand. About this episode.

Crisis 182

Crisis Crisis Management LinkedIn Twitter 182

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

A 2018 IWG survey indicated that 70% of workers work remotely at least one day per week. According to CareerBuilder, in 2018 forty-five percent of HR managers currently have jobs they cannot fill because they cannot find qualified talent. Here are some additional reasons for a company of any size to raise its employee comms game.

Internal 136

Internal International Communications Employee 136

PRSay

JANUARY 29, 2018

We have formed strategic, client-agency partnerships that drive performance and build reputations. Yet as we look at 2018 — and the years to come — there is much that remains to be done. Great counseling firms were founded and legendary corporate communications departments were born. We have come far together.

Survey 114

Survey Ethics Leadership Financial 114

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. Here’s hoping for smoother road in 2018. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. This has led to a data revolution, with marketing moving away from being a perceived cost center, to being recognized as a true driver of revenue.

Industry 253

Industry Communications Measurement Technology 253