2018 Consumer Journalism Reputation 
Reputation Us
MAY 15, 2024
The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this final article of our series, we consider the value of STAFF RETENTION on your reputation.
PRSay
MAY 15, 2024
And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful. From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed.
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Onclusive
FEBRUARY 22, 2018
AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. AirPR: How do you see PR & content marketing evolving in 2018?
Cision
JANUARY 2, 2018
It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users.
Sword and the Script
DECEMBER 21, 2021
Growth of independent journalism. “We Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial. PR as arbiters of ESG.
Sword and the Script
JULY 27, 2021
The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). There’s no chance a bona fide reporter (or reputable blogger) will bite. Third-party validation is still more credible than all the content marketing and brand journalism in the world.
PRSay
APRIL 15, 2021
Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good. Companies should consider relationships with their employees and customers/consumers. Follow your gut.”
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