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PART 5: The VALUE of Reputation. Staff Retention.

Reputation Us

The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this final article of our series, we consider the value of STAFF RETENTION on your reputation.

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Understanding the impact of AI on public relations

Wadds Inc.

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. has produced a management paper for corporate communicators and public relations practitioners called The Impact of AI on Public Relations. A new Wadds Inc. It covers the following topics.

Publicity 105
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Career Development Tips for the 2018 Professional

Waxing UnLyrical

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. You are a hard-working professional with the talent to succeed in your industry.

Print 71
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What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. These teams already know that well executed communications programs drive impact across the consumer journey, both elevating the brand, as well as delivering sales.

Industry 253
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How Much Impact Has Facebook’s Newsfeed Changes Had?

Shift Communications

Major corporations in the Fortune 500. Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Let’s look at a category reputed to be hit the hardest, publishers of news. Major Corporations. Corporations: 0.05%.

Facebook 110
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20 PR and Marketing Predictions for 2022

Sword and the Script

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 215
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14 Views on When a Company Should Speak Out About a Social Issue Today

PRSay

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good. Follow your gut.”

Company 189