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PART 5: The VALUE of Reputation. Staff Retention.

Reputation Us

The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this final article of our series, we consider the value of STAFF RETENTION on your reputation.

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The PR “Losers” of 2018

ImPRessions - Crenshaw Communications

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? In 2018, past misdeeds caught up with Facebook.

Banking 257
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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent.

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTATION RISK. BAD REPUTATION EXAMPLE. –Joan Jett.

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. BAD REPUTATION EXAMPLE. STEPS: BAD REPUTATION MITIGATION. REPUTAION RISK.

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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful. From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed.

Crisis 140
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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial.

Marketing 215