Cision

DECEMBER 18, 2017

Here’s why you should consider creating a content calendar for your company. When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way. Planning in Advance Maximizes Opportunities.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Quality data has made better PR monitoring and measurement possible. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Tech companies have made huge financial bets on all of these innovations. New ways to measure the combined impact of public relations and marketing will likely emerge. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Measurement Television 167

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. The boldest PR moves of 2018 — so far. ” The witty clapback won plaudits, possibly because it was a measured response.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Companies at their apogee today may find themselves at their perigee within months. Companies at their apogee today may find themselves at their perigee within months. The 2018 PR Mega-Trends. Part 1: Earned Media. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Onclusive

APRIL 12, 2018

But, more importantly, I’m able to share the relevant business context with my team to make sure we are continually aligned with company strategy and growth goals. How will you measure success? We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Understanding what ethics in measurement means can be varied. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. ” portion, @globalsultana.

Ethics 47

Ethics Measurement Reputation Guidelines 47

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. These companies will have to file an 8-K form with the SEC.

Report 78

Report Company Publicity Banking 78

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy.

Measurement 138

Measurement Analytics Google Social Media 138

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. “Bad apologies make news of their own and can impose measurable costs on companies,” wrote Paul Oestreicher, Ph.D., There was Shaun White’s apology for wearing an offensive Halloween costume.

Trends 110

Trends Crisis Corporate Leadership 110

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. HOW TO BEST MEASURE YOUR PR SUCCESS. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. Want to see how to do this for your blog? Here’s how.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. The keys to creating such power-filled moments in 2018 will be authenticity and action. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Onclusive

JANUARY 13, 2020

Although in 2018 the digital health industry received a record breaking $8.1 In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO. How Livongo tracked, measured and reported on the success of their IPO-related content.

Media Relations 305

Media Relations Media Financial Corporate 305

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Emphasize projects where you had a measurable impact on your organization. Network outside your company. Network inside your company. Do you feel stuck in your current job? Update your LinkedIn profile and résumé.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

5W PR

OCTOBER 18, 2018

Currently, media and telecom companies are the new guard of the industry. With the flurry of mergers and acquisitions that kicked off at Cannes (AT&T/AppNexus + Disney/Fox), telecom and media companies are now becoming content creators as well. Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

Onclusive

FEBRUARY 1, 2019

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. People want to invest in what works, but they can only know if something is working if they measure it.

Industry 253

Industry Communications Measurement Technology 253

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Anthony Calderon , is Founder & CEO of SuiteBreak.com , a wellness platform that helps companies promote the health and wellness benefits of an annual vacation. SuiteBreak.com (@SuiteBreak) August 16, 2018.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% 13) Storytelling the hottest trend in PR in 2018. of revenue in marketing, compared with 7.9%

Survey 104

Survey Marketing B2B Content Marketing 104

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company. Secondly, don’t overthink it.

Marketing 195

Marketing How To Measurement Advertising 195

Onclusive

JANUARY 13, 2020

Date / Time: January 30th at 1PM EST. In 2018, venture capital poured a record breaking $8.1 In early 2019, Livongo, a leading digital health company, began preparing to go public. How Livongo used Onclusive to track, measure and report on the success of their IPO. billion worth of funding into digital health.

Media Relations 150

Media Relations Media Measurement Report 150

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. You are worthy of a raise if your work has helped the company gain a return on investment. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases.

Print 71

Print Resources Technology Interviews 71

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust. .

Company 187

Company Employee Internal International 187

Solo PR Pro

DECEMBER 19, 2017

Measurement in the practice of public relations is not new. We have always used data to set and measure goals, assess the effectiveness of strategies and tactics and more. Yet, in a world where everything we do is measured, it is not always easy or free for public relations professionals to effectively measure results.

Measurement 41

Measurement Enterprise Data Strategy 41

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. So what’s the solution? The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

PRSay

FEBRUARY 1, 2018

With the dramatically changing political, cultural state of play in the United States and 47 percent of millennials believing that CEOs have a responsibility to speak up about important societal issues, it will be more important for companies to articulate their POVs with courage and authenticity.” ” –Angela K.

Employee 113

Employee Corporate Agency Reputation 113

Beyond PR

DECEMBER 19, 2017

Here’s why you should consider creating a content calendar for your company. When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way. Planning in Advance Maximizes Opportunities. Get Everyone Involved.

How To 75

How To Content Marketing Conference Analytics 75

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

JUNE 30, 2021

“They also have an opportunity to advocate for employee and work environment best practices, if they use data to demonstrate equal or more impactful outcomes during the pandemic and help build a more trustworthy and productive company culture.”. Making an effort to measure is half the battle. 2018 JOTW Communications Survey.

Survey 120

Survey Communications Ethics Measurement 120

Stern + Associates

JULY 18, 2023

He offers decision makers a roadmap to restructuring the right way, especially since companies will still need people with creative, interpersonal and problem-solving skills to work alongside AI. More and more companies have a lot of valuable products they don’t charge for.

Technology 76

Technology Measurement Government Policies 76

Onclusive

APRIL 5, 2018

Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. How much does it cost?

Software 199

Software Analytics Customer Service Comparison 199

The Proactive Report

MAY 7, 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. In 70 percent of the companies surveyed there are more than 500 jobs that are not filled, due to unqualified applicants. Companies prefer hard skills over soft skills.

Study 100

Study Analytics Software Data 100

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. He tells a tale of two companies at polar opposites. 25% say cost of new leads.

B2B 64

B2B Report Marketing Survey 64