Agility PR Solutions

DECEMBER 8, 2021

The post ESG in practice: Companies are setting environmental goals, but measurement remains a challenge appeared first on Agility PR Solutions. The new […].

Measurement 148

Measurement Company Survey Trends 148

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Agility PR Solutions

NOVEMBER 15, 2023

New research from […] The post The quest for trust: 7 in 10 companies consider trust a strategic business objective, but measuring it is fraught with several challenges appeared first on Agility PR Solutions.

Measurement 117

Measurement Company Consumer Brand 117

Agility PR Solutions

SEPTEMBER 11, 2023

Like other Purpose initiatives, companies were quick to embrace diversity, equity and inclusion (DEI) and declare their commitment to the ideal of a fair and equitable workplace—but in a struggle to quantify goals, progress and strategies, many ended up just treading water with no clear direction.

Measurement 110

Measurement Company Strategy Trends 110

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 85

Measurement Survey Web Software 85

5W PR

DECEMBER 8, 2022

When it comes to public relations efforts and campaigns, companies have to keep track of a lot of different metrics to better understand the performance of their efforts. Through great public relations campaigns, companies can promote themselves and their solutions effectively. Brand impact. Media reach.

Measurement 88

Measurement Comparison Reputation Industry 88

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. What are their overall goals, and how does your work and theirs play into the overarching strategy of the company? Who is Influencing the Influencer? Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Institute for Public Relations

JULY 1, 2023

This research is provided by the IPR Measurement Commission The COVID-19 pandemic spurred a resurgence in employee communication. As previously in-office workers began logging on from coffee shops, vacation homes, and residences, communication leaders worried about company culture even as overall productivity exceeded expectations.

Measurement 52

Measurement Internal International Communications 52

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. For example, being included on Oprah Winfrey’s “favorite things” list can make a company. This enormously impactful earned media placement became the tipping point for the company’s sales and momentum. If there’s anything marketing has a lot of, then it’s metrics.

Measurement 81

Measurement Marketing Pharmaceuticals Social Media 81

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.

Analytics 284

Analytics Content Marketing Corporate Company 284

Institute for Public Relations

NOVEMBER 14, 2022

This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time. It’s hard to imagine 2004.

Measurement 98

Measurement Blogging Company Publicity 98

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

Cision

DECEMBER 21, 2017

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Here are four ways to do that. Set Flexible Objectives.

Measurement 272

Measurement Strategy Software Analytics 272

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. They might be looking for ways to back up next year’s budget proposal, or to prove how indispensable they are within the company. Which of our actions are we measuring and how are we assessing those?

Measurement 59

Measurement Communications Crisis Communications Crisis 59

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 165

Measurement Communications Analysis Data 165

ImPRessions - Crenshaw Communications

MARCH 20, 2018

Measuring Corporate Reputation: Perception or Performance? Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts. A pivotal part of Harris Poll and Reptrak’s research centers on measuring the “pulse” or “emotional appeal” of a given brand.

Corporate 160

Corporate Reputation Measurement Financial 160

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. To learn more about this partnership, please contact us at info@onclusive.com.

Company 150

Company Enterprise Measurement Data 150

Cision

SEPTEMBER 12, 2017

Marketers in both large and small companies rate earned media as more effective or as effective as paid media. Companies in technically savvy industries are also more likely to value the potential of earned media. Armed with this information, marketers can continue to build on that measured success. Is Earned Media Effective?

Measurement 223

Measurement Media Financial Technology 223

Agility PR Solutions

NOVEMBER 30, 2023

Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.

Corporate 110

Corporate Ethics Company Internal 110

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. This has become a key initiative for many companies. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together. The post Bringing PR Measurement Into the Digital Era appeared first on Cision.

Measurement 198

Measurement System Data Technology 198

Agility PR Solutions

OCTOBER 2, 2023

Consumer expectations for the brands and businesses they engage with and purchase from have, as we know, ballooned well beyond the perennial criteria of old: price and quality.

Company 105

Company Brand Branding Measurement 105

Agility PR Solutions

FEBRUARY 28, 2022

The post New opportunities to manage, measure and report the impact and value of ESG priorities appeared first on Agility PR Solutions. According to the […].

Measurement 148

Measurement Report Government Financial 148

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. No jury here!

Company 59

Company Report Government Local 59

Agility PR Solutions

JUNE 8, 2020

Providing a great customer experience is hard enough, but quantifying and measuring the results is another challenge altogether. The post Companies still struggling with measuring CX ROI—which leading brands are doing it right? The post Companies still struggling with measuring CX ROI—which leading brands are doing it right?

Measurement 78

Measurement Company Brand Branding 78

Stern + Associates

AUGUST 23, 2022

And these days, corporate reputation is often dictated by what leaders say about key issues that might have little to do with the actual products or services their companies sell. Set clear, measurable, and attainable objectives to guide your executive visibility strategy. How does that topic relate to the company?

Company 88

Company Communications Corporate Measurement 88

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

Measurement 166

Measurement Strategy Media Analytics 166

Agility PR Solutions

JUNE 24, 2020

New research from tech-based research firm Emotive Technologies measures current consumer attitudes to show how companies can navigate the difficult landscape of operating during and after COVID-19. The study measures […].

Measurement 150

Measurement Consumer Brand Branding 150

Axia PR

NOVEMBER 8, 2022

If you’re not in the top-ranking results, you’ll miss out on valuable web traffic, meaning losing leads and revenue for your company. You can implement search engine optimization strategies to measure your digital marketing and improve search rankings.

SEO 110

SEO Measurement Strategy Web 110

Agility PR Solutions

DECEMBER 22, 2021

In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components.

Company 144

Company Software System Internal 144

Axia PR

JULY 20, 2020

No company is safe from crisis as we’ve seen with the coronavirus pandemic. Although your communications strategy and tactics must shift to crisis communications during a time of emergency, it’s still of utmost importance to monitor and evaluate your company’s coverage as it weathers the storm.

Crisis 127

Crisis Measurement Crisis Communications How To 127

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers. This will also help you measure overall social engagement.

B2B 111

B2B Social Media Company SMB 111

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

APRIL 13, 2018

For example, a company that distributes O-rings and seals surveyed their customer base and discovered that a fair percentage of recent customers had found information about them online. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy. Are more people searching for you by name?

Measurement 138

Measurement Analytics Google Social Media 138