ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

Cision

DECEMBER 18, 2017

When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Quality data has made better PR monitoring and measurement possible. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Some critics, like the Texas meat processors who spoke out against the measure, may not even have been aware of WeWork’s existence until recently.) Some of the moves are arguable, but all were bold, even risky.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Onclusive

APRIL 12, 2018

How will you measure success? We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018. AirPR: What are best practices in PR & content marketing measurement? Kathy: Measurement should be clear, concise and easily understandable. What is the desired outcome?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends. Influencer marketing methods and measurement will improve radically as new, advanced measurement methodologies such as neural network-powered attribution become more available. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Understanding what ethics in measurement means can be varied. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. ” portion, @globalsultana.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Influencer marketing methods and measurement will improve radically as new, advanced measurement methodologies such as neural network-powered attribution become more available. Christopher S.

Social Media 111

Social Media Trends Video Media 111

The Proactive Report

FEBRUARY 6, 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume.

Analytics 100

Analytics Measurement Social Media Data 100

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy.

Measurement 138

Measurement Analytics Google Social Media 138

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. 12 to 14 June – 10 th Annual Global Summit on Measurement , AMEC, Barcelona. 4 to 5 October – ICCO Summit 2018 , Dublin. Thank you to everyone who contributed. Please sign-up here.

Publicity 68

Publicity Conference Internal International 68

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. 32 percent – generating earned media/clips.

Measurement 100

Measurement Analytics Google Social Media 100

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. HOW TO BEST MEASURE YOUR PR SUCCESS. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. Want to see how to do this for your blog? Here’s how.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. The keys to creating such power-filled moments in 2018 will be authenticity and action. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Stuart Bruce

MARCH 28, 2018

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR).

Measurement 109

Measurement Strategy Publicity Communications 109

Agility PR Solutions

MAY 15, 2019

Throughout Q4 2018, Monetate […]. The post Measuring results—key performance metrics for personalized content appeared first on Agility PR Solutions. New research from personalization firm Monetate addresses how bespoke experiences broadly impact customer performance.

Measurement 77

Measurement Consumer Strategy Marketing 77

The Resolution Blog

DECEMBER 29, 2017

It’s new year and we want 2018 PR campaigns to be award winners. If you really want 2018 an award winning year you need to invest a little time in PR analysis. Here’s an example; 2018 activity? 2017 Metric to take forward to 2018? What elements should be added to the 2018 strategy? It’s likely to be social shares.

Google 120

Google Analysis Comparison Data 120

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

5W PR

OCTOBER 18, 2018

This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. When GDPR regulations (data protection law across 28 EU countries) came into effect in back in May 2018, it sent the advertising world into a frenzy. Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. “Bad apologies make news of their own and can impose measurable costs on companies,” wrote Paul Oestreicher, Ph.D., Stories about public apologies ranked consistently among the most-clicked-on this year.

Trends 95

Trends Crisis Corporate Leadership 95

Stephen Waddington

FEBRUARY 4, 2019

Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2018. Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast.

Measurement 90

Measurement Analytics Comparison Data 90

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! measurePR April 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PRSay

APRIL 4, 2018

A master’s degree tells prospective employers (and yourself) you have critical thinking skills; you understand the theories, principles and concepts that guide your field of endeavor; and you can face a problem, which includes picking among several “tools” available to you, implementing a solution and measuring its results.

Ethics 117

Ethics Study Measurement Government 117

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

JANUARY 13, 2020

Although in 2018 the digital health industry received a record breaking $8.1 How Livongo tracked, measured and reported on the success of their IPO-related content. Date / Time: January 30th at 1PM ET. In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage.

Media Relations 305

Media Relations Media Financial Corporate 305

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Emphasize projects where you had a measurable impact on your organization. Do you feel stuck in your current job? Update your LinkedIn profile and résumé. Make sure it’s two pages or less.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. .” – open survey comment regarding the state of social media. Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. JD Lasica (@jdlasica) August 16, 2018. measurePR. —

Tourism 45

Tourism Travel Mobile Nonprofit 45

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: Breaking Down the Results from the 2018 PR Salary Survey.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

Shift Communications

MARCH 6, 2018

2018 is already proving to be a powerhouse year for crisis communications learnings. While preparing for the unexpected is typically the primary focus, building in ample time post-crisis to measure and assess the company’s approach is critical to learn and evolve. Monitor and track every news and social mention. Analyze benchmarks.

Crisis Communications 90

Crisis Communications Crisis Measurement Communications 90

Solo PR Pro

DECEMBER 19, 2017

Measurement in the practice of public relations is not new. We have always used data to set and measure goals, assess the effectiveness of strategies and tactics and more. Yet, in a world where everything we do is measured, it is not always easy or free for public relations professionals to effectively measure results.

Measurement 41

Measurement Enterprise Data Strategy 41

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Work Smarter, Not Harder. It can be achieved if you work in marketing, sales or business development.

Print 71

Print Resources Technology Interviews 71