PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 187

Company Employee Internal International 187

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company. Secondly, don’t overthink it.

Marketing 195

Marketing How To Measurement Advertising 195

PRSay

FEBRUARY 1, 2018

. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% 13) Storytelling the hottest trend in PR in 2018. of revenue in marketing, compared with 7.9%

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” 2018 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. So what’s the solution? The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the communications industry with data science.

Software 150

Software Analytics Data Technology 150

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

NOVEMBER 23, 2019

This year the report sampled responses from 679 in North American B2B companies. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

PRSay

FEBRUARY 5, 2019

Whenever unexpected company shows up at your home, close to the lunch or dinner hour, you go to the cupboard, take stock of what’s there and then figure out how to make a wonderful “meal” with what you have on hand. Employees are here for animals and the people who love them. Collect your “proof” of work as you go along.

Case Study 97

Case Study Study Guidelines Internal 97

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

JULY 6, 2021

In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. The company says it’s “refocusing our product efforts” on a premium journalist inquiry service that is akin to ProfNet or a premium version of HARO. However, the listings tend to be UK-centric. Meltwater acquires Owler.

Pitching 90

Pitching Report Software Survey 90

Critical Mention

APRIL 13, 2020

For that reason, we decided to highlight some feel-good stories about companies that have garnered attention for reasons that we hope will make you smile. Federico’s Pizza Takes Out Loan to Pay Employees. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). I first heard of Accessible Pharmacy a few weeks ago when that former student, Jason Polansky, told me he was applying to the company for a job. Furthermore, 3.22 Accessible Pharmacy is different.

Corporate 102

Corporate Consumer Employee Print 102

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 31, 2023

Meltwater to become a private company upon completion of the transaction.” the ‘Offeror’) is a newly incorporated private limited company incorporated and registered under the laws of the Netherlands acting as special purpose acquisition vehicle in connection with the Offer and will be indirectly majority owned by Altor and Marlin.”

Software 78

Software Case Study Technology Tools 78

Presspage

FEBRUARY 27, 2018

Join Bart Verhulst, Co-Founder & Chief Strategist of PressPage for the free Essentials for a Stellar Online Newsroom webinar on March 22, 2018, at 1 p.m. What analytics are key to present PR’s contribution to company results and justify budget. Forgotten by your own employees? You should still register!

Print 60

Print Web Corporate Analytics 60

Sword and the Script

APRIL 30, 2019

AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. Onclusive is developing new ways to measure PR including attribution. The company currently has 47 reviews on G2 Crowd. 2) SocialChorus adds new employee comms products.

Industry 87

Industry Media Technology Employee 87

Offleash

MARCH 28, 2018

If it moves, measure it” has become an article of faith in today’s data-driven business world. In PR, analytics can tell whether a company is reaching the right audience with the right message with the most impact. How did the company do in the publications it considers most strategic? Here are four: Choose the right metrics. “If

Agency 61

Agency Measurement Data Analysis 61

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. For B2B companies, earned media and branded content ranked the highest. How often should you publish on your company blog? 1) Earned and branded media drive awareness and trust in B2B. Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Communications Conversations

JULY 19, 2018

Namely, with Patterson Companies, 3M, and now, Toro. I work across functions, divisions, and other levels within the company to drive change and scale up excellence. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. TrendKite finished 2018 with $25 million in revenue and 144% CAGR growth over the last four years. Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Technology 12

Technology Software Company Marketing 12

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Warning signs during the wooing process include evidence of recent staff turnover, a poor Glassdoor rating or persistent employee complaints about the company. No attention to outcomes measurement.

Agency 159

Agency Meeting Measurement Construction 159

Sword and the Script

DECEMBER 22, 2020

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Happy employees are the ultimate growth driver. Happy employees are the ultimate growth driver. The company estimates an annual subscription prices range between $4,750 – $10,925. Separately, U.S.-based

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Merged companies under pressure are not given the runway necessary to invest in their product sufficiently for customers. Merging two companies is challenging enough.

Reputation 86

Reputation Technology Tools Data 86

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. The company says the new code will allow it to address several public relations challenges. Quick plug: Do you work in PR and comms?

Pitching 78

Pitching Instagram Survey Data 78

Practical Law Construction

SEPTEMBER 7, 2022

JCT has produced an excellent guide which includes suggested drafting for BIM and has also set up a working committee and NEC includes Option X10 (information modelling) , and also published a practice note on offsite modular construction in 2018. The risk of a data breach could have profound consequences for your employees.

Construction 52

Construction Software System Technology 52

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119