Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Date: March 21, 2018. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. million in additional seed funding, bringing the company’s total funding of $6 million. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. It raised a Series A round of funding for $1.1 million in 2016.

Software 90

Software Pitching Measurement Enterprise 90

Critical Mention

NOVEMBER 29, 2018

A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. That is certainly true of the company’s rollout of Google Marketing Platform in 2018. For instance, perhaps you might target companies that: • Play primarily in the software space.

Analytics 105

Analytics Data Trends Marketing 105

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. .” Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Growth of independent journalism. “We

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

APRIL 13, 2020

For that reason, we decided to highlight some feel-good stories about companies that have garnered attention for reasons that we hope will make you smile. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Federico’s Pizza Takes Out Loan to Pay Employees. Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Critical Mention

FEBRUARY 6, 2020

Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

How To 106

How To Media Radio Print 106

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” The company says it can also be used to “focus efforts on the journalists who move the needle.” If media relations is hard, so too is journalism and reporting. A simple way to fix that is to make your company easy to cover.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. For B2B companies, earned media and branded content ranked the highest. How often should you publish on your company blog? Most people find independent journalism and earned media to be the most credible source of information.

Study 61

Study Survey B2B Advertising 61

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Critical Mention

OCTOBER 29, 2018

He has appeared in feature films, hosted ESPN’s ESPY awards, taped public service announcements, appeared in televisions shows and produced content through his digital media company. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

Sports 117

Sports Film Television Transportation 117

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. You probably already have Google or Talkwalker alerts set for your clients’ company names. Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. Voice Search / AI.

Trends 45

Trends Google Crisis Management Data 45

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. .” Sometimes, it feels like paid media budgets are invincible.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By In 2018, the most recent edition, there were nearly 7,000. billion in 2018 , though some forecasts say that will drop this year.

Agency 95

Agency Trends Marketing Survey 95

Contently - Strategy

DECEMBER 12, 2018

The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 Here we go….

Trends 60

Trends Media Report Technology 60

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. Their job is not to help companies sell more products or advance their messaging agenda. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Topically, this event covers a lot of ground. Experiential storytelling. Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

JANUARY 3, 2018

Have you given much thought to how you’ll improve your work life in 2018? Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results?

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. content marketing (64%).

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. For example, fraudsters will buy stock in a company traded on pink sheets.

Software 94

Software Banking Technology Data 94

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. The company says the new code will allow it to address several public relations challenges. Quick plug: Do you work in PR and comms?

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

MARCH 15, 2021

Then you should get out the company handbook or whatever holds the mission statements and values and again use any direct or indirect channel, to ask how leaders can better demonstrate company values and behaviours. Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. across 170 clients in Q4 2018 according to Epsilon; and. The closest thing to an open rate they have is a “read rate” which was 24% across all verticals in 2018. Ironically, it was the most emailed article of the day.”. Here’s the data: 2.1%

Study 94

Study Marketing Data Analysis 94

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. These are: Improving a client website’s rankings. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. B2B product companies spend 8.7% in the next 12 months. of the budget on social.

Study 116

Study Survey Infographics B2B 116

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% Most people find independent journalism and earned media to be the most credible source of information. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 9) Senior marketers expect budgets to grow. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Flatiron Communications

FEBRUARY 2, 2019

It’s not a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks to his or her currency and experience. Robin Roberts _The Wall Street Journal. _Amazon is an advertising company. _Amazon is a cloud service company. Have fun with it.

Media 41

Media Public Affairs Journalism Retail 41