ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

Deirdre Breakenridge

JANUARY 16, 2018

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Design the impact your company will make in the world on all 3 levels (self, others, planet). Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

Storytelling 281

Storytelling Internal International System 281

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

Ronn Torossian

FEBRUARY 14, 2024

The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the aviation industry and left deep craters in the company’s reputation. Once a titan of innovation, soaring through clear skies of industry dominance, Boeing has hit a period of intense turbulence.

Consumer 195

Consumer Brand Branding Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Polish the company story, but don’t lose authenticity. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. That BA degree a candidate earned 10 years ago is already outdated in terms of what your firm needs her to know to be adept at her role at your company. The solution? The Solution?

Measurement 225

Measurement Tools eBook Analytics 225

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Berlin-based home meal kit Hello Fresh, which became a publicly traded company in November, is valued at more than twice rival Blue Apron. Not anymore!

Brand 136

Brand Branding Retail Comparison 136

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. The boldest PR moves of 2018 — so far. The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Onclusive

JANUARY 10, 2018

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. Steve Rubel, Chief Content Strategist, Edelman: “In 2018, more businesses will ramp up their content efforts in order to fill the gap left by journalists as the field of publishers shrinks. Millennials leading the charge!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

The Proactive Report

JUNE 20, 2018

Brands become content companies. They’re all good insights, but these are the three trends I believe you should pay attention to: More brands will become content companies: The CMA predicted that more companies would launch content portals that become profit centers. Diversification of content channels.

Trends 149

Trends Small Business Content Marketing Training 149

Agility PR Solutions

JULY 30, 2018

It’s a decidedly socially conscious and outspoken age for businesses and brands, and consumers and employees alike—especially younger sectors like millennials and Gen Zers—want companies and their CEOs to take a stand on issues that are important to them because they feel these “brand stands” have true societal purpose and impact.

Company 87

Company Employee Consumer Brand 87

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Tech companies have made huge financial bets on all of these innovations. Holding companies — especially WPP, Omnicom, Interpublic and Publicis — will continue to play important roles in the PR industry. Wright, Ph.D.,

Publicity 162

Publicity Social Media Television Measurement 162

Axia PR

OCTOBER 15, 2018

How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

Reputation 275

Reputation Tools Social Media Company 275

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. The post Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018 appeared first on AirPR.

Trends 191

Trends Brand Branding Software 191

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. Content strategy. However, only 31% have a documented strategy.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

DECEMBER 4, 2017

Companies at their apogee today may find themselves at their perigee within months. The 2018 PR Mega-Trends. While companies may be publishing more of these than ever, their impact continues to lessen every year. Disruption of industry stalwarts is inevitable. Part 1: Earned Media. Press Releases Continue Their Slow Demise.

Trends 161

Trends Publicity SEO Advertising 161

PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. This shift will accelerate in 2018.

Measurement 95

Measurement Creativity Analytics Groups 95

Cision

JANUARY 17, 2018

I represent a company Flowr that … ” . A publicist says ‘I have to represent X company. The post What Editors and Writers Want From PR Pitches in 2018 appeared first on Cision. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’

Pitching 215

Pitching Journalism Construction Writing 215

NewsWhip

NOVEMBER 29, 2018

We took a look at the data to see which companies are triumphing in the unofficial competition in 2018 so far. The post The most engaged Christmas ads of 2018 appeared first on NewsWhip. It’s become a peculiarly British tradition to get extremely excited about Christmas ads around this time of year.

Retail 84

Retail Data Company Brand 84

5W PR

JULY 17, 2018

A brand is actually a company’s reputation – the things that people think about them, and the image that they have both online and offline. In today’s digital world, every company has a brand whether they like it or not. Here’s how groups can define their brand in 2018. Begin with an Online Audit.

Brand 97

Brand Branding Social Media Advertising 97

Onclusive

APRIL 12, 2018

But, more importantly, I’m able to share the relevant business context with my team to make sure we are continually aligned with company strategy and growth goals. We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018. This blogpost was co-authored by Heidi Sullivan.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Two companies own the majority of digital advertising. cta] The post 2018 PR Trends: Paid Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Video 96

Video Trends Media Advertising 96

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. These companies will have to file an 8-K form with the SEC.

Report 78

Report Company Publicity Banking 78

Shift Communications

JANUARY 12, 2018

However, in 2018 brands will be challenged by their consumers to take a stand on issues and, unfortunately, inevitable tragedies – without expecting anything in return. The keys to creating such power-filled moments in 2018 will be authenticity and action. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. While companies may be publishing more of these than ever, their impact continues to lessen every year. In this installment, we’ll look at 4 major trends in earned media: ?. Destruction of Trust.

Video 83

Video Trends Media Reputation 83

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. “Bad apologies make news of their own and can impose measurable costs on companies,” wrote Paul Oestreicher, Ph.D., Stories about public apologies ranked consistently among the most-clicked-on this year.

Trends 92

Trends Crisis Corporate Leadership 92

Presspage

APRIL 6, 2018

Come Tuesday April 17, 2018 at 6.15pm in the heart of North Beach San Francisco for an informal Media Salon. Tom Foremski, editor in chief of San Francisco-based Silicon Valley Watcher blog, hosts a Media Salon on how companies need to learn how to be a media company and engage in today’s media world.

Company 92

Company Media Web Advertising 92

5W PR

OCTOBER 18, 2018

Currently, media and telecom companies are the new guard of the industry. With the flurry of mergers and acquisitions that kicked off at Cannes (AT&T/AppNexus + Disney/Fox), telecom and media companies are now becoming content creators as well. Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

NewsWhip

OCTOBER 30, 2019

Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. Pharmaceutical companies’ owned media. While the narrative within media focuses on incidents within the pharma industry, a look at the top companies’ personal Facebook Pages tells a different story.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Shift Communications

NOVEMBER 15, 2017

Before you start PR planning for 2018, here are five data-driven areas to consider analyzing to understand how your client stacks up against competitors based on their marketing and PR performance. From there, you’ll know what content to push harder on and what to leave behind in 2018. Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

Agility PR Solutions

NOVEMBER 27, 2018

Data-driven marketing tech company Zeta Global and market research advisory firm The Relevancy Group have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors—providing up-to-the-minute feedback on consumer shopping attitudes for holiday 2018.

Consumer 73

Consumer Marketing Survey Data 73

Agility PR Solutions

DECEMBER 27, 2018

Consumers have become increasingly savvy about service and support, their perceptions of a company, and their willingness to share data about themselves if it leads to a better experience, according to new research from digital enterprise software firm Five9 and Zogby Analytics.

Data 85

Data Enterprise Software Analytics 85

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. Want to see how to do this for your blog? Here’s how. 3 CATEGORIES OF PR AND EARNED MEDIA. Not sure where to start?

Analytics 74

Analytics Google Measurement Data 74

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Network outside your company. Network inside your company. Whether your job is with a small organization or Fortune 500 company, you probably work with fascinating, intelligent people.

Nonprofit 155

Nonprofit Local LinkedIn Big Data 155

5W PR

JANUARY 25, 2018

With over 4,000 companies showcasing the latest and greatest technology advances, and an additional 500+ up and coming startups hoping to inspire attendees with their showmanship, CES is THE event for discovering trends that will drive the industry forward in the year ahead. Trends to Watch in 2018. AI/Machine Learning.

Fashion 60

Fashion Technology Trends Education 60

5W PR

SEPTEMBER 13, 2018

With over 240 participating brands , 500+ media and influencer attendees (including media from New York Times, Good Morning America and Well + Good), 500+ beauty industry buyers and 1,500+ consumers at the event, IBE 2018 showcased the latest in indie beauty innovation to a broad audience. – Kerri, AVP, Beauty & Grooming Practice.

Trends 94

Trends Trade Shows Community Instagram 94