Sword and the Script

JUNE 30, 2021

“They also have an opportunity to advocate for employee and work environment best practices, if they use data to demonstrate equal or more impactful outcomes during the pandemic and help build a more trustworthy and productive company culture.”. Blog: Code of PR Ethics? 2018 JOTW Communications Survey.

Survey 121

Survey Communications Ethics Measurement 121

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

PRSay

MAY 24, 2021

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

PR 20/20

SEPTEMBER 20, 2018

The companies you would think would be leading the AI front aren’t doing this on their marketing teams,” said Roetzer. “It Here’s what he advises companies that are anxious to get started: Create a spreadsheet and start documenting the tasks you and your team do repeatedly. Make ethics a part of the conversation, now.

Marketing 50

Marketing Training Data Ethics 50

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

The Stalwart Blog

JULY 30, 2018

Trevor Hoffman, HOF Class of 2018. Companies take note. When you put community before self and combine it with a durable product, unquestionable work ethic and appreciation for the opportunities ahead, you will create a Hall of Fame foundation that can carry your organization far. . He did so willingly with great sincerity.

Brand 97

Brand Branding Community Ethics 97

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. The revelations that Cambridge Analytica gathered the personal data of millions of Facebook users sent the company into a mass PR crisis.

YouTube 48

YouTube Ethics Crisis Industry 48

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. You can also see their SEO expertise at play because pricing is always an important search term for software companies. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. . Prowly starts at $189 (monthly).

Software 89

Software Print Tools SEO 89

Stern + Associates

SEPTEMBER 22, 2022

Despite long-standing evidence that a committed workforce is fundamental to success, firms continue to attach too little importance to their workers’ wellbeing, says Stanford University Professor Jeffrey Pfeffer , author of “ Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance?and

Employee 62

Employee Leadership Exercises Mobile 62

Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40

Privacy Data Ethics Policies 40

Communications Conversations

MARCH 29, 2019

Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders. She was also a nominee for AdFed’s 32 under 32 in 2018. A true gent, Jordan is an A-team player.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. On the other side, we have small independent companies trying to break into the space. The small independent companies may not be so small anymore. Nothing to compare.

Technology 81

Technology Company Analytics Writing 81

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 82

Ethics Community Conference System 82

Stephen Waddington

JULY 6, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January in his organisation’s anniversary CEO letter to business leaders when he called companies to account on their societal impact. Society is demanding that companies, both public and private, serve a social purpose. It needs a rethink. How are we different from other professions?

Publicity 60

Publicity Government Financial Corporate 60

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service. The company claims it has the most expansive newscrawler in its class.

Case Study 118

Case Study Software Data Web 118

Mindful Marketing

JUNE 19, 2022

At least that’s what an engineer from one of the world’s top tech companies suggests. On the plus side, every company should want its customers to have a positive experience with its products. Companies also increasingly want to show that they are good corporate citizens, especially to win favor with millennials.

Comparison 65

Comparison Technology Google Engineering 65

PR in High Definition

OCTOBER 26, 2020

However, where companies are concerned, does cancel culture serve a purpose? The reason my stance differs for companies is because feedback is, and should always be, an important part of business. These are social, ethical, and moral matters. In my view, yes. This isn’t new – it’s evolution of feedback. How prepared are you?

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

MARCH 6, 2018

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. My job is also to be the company’s No. Hard question. There are so many challenges.

Social Media 102

Social Media Media Corporate Resources 102

Waxing UnLyrical

MAY 24, 2018

I have to interject a Super Bowl reference here, because my Eagles won their first championship title in 2018 and I wouldn’t be a good Philadelphian if I did not mention that. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical. Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

Waxing UnLyrical

JANUARY 26, 2020

For most of my career, I have worked with financial services companies and anti-fraud companies. For a few years one of the most shorted companies in America was my client. As the ethical guardians of our organizations, we need to hold the line and come clean when some manager or staffer does it without our knowing about it.

Ethics 23

Ethics Technology Financial Banking 23

Beyond PR

JUNE 20, 2018

In fact, Cision’s 2018 State of the Media Report recently discovered that journalists have been itching for this very thing for a few years now. Your entire company started with a story. In the time since your company was founded, did your story stop? Use Press Releases to Continue Your Story. Whatever it was, there was a story.

How To 40

How To Marketing Web Course 40

Sword and the Script

APRIL 2, 2019

Importantly, and this is something PR and marketing should sit up and observed, GCs kept those firms that had a specialty they couldn’t replicate in-house – and they also kept the fanciest of law firms for “bet the company” litigation. In 2018, the most recent edition, there were nearly 7,000. VC investment grew to $7.2

Agency 97

Agency Trends Marketing Survey 97

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

Communications Conversations

FEBRUARY 6, 2018

My current role is a very unique and interesting position because I am able to collaborate with many different people across the company and create connections. Every day I get the opportunity tell our company’s story about where and how we are breaking new ground in the building and energy industries. That’s amazing!

Energy 68

Energy Corporate Travel Internal 68

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 198

Writing Communications Marketing B2B 198

Deirdre Breakenridge

JUNE 27, 2018

For many companies today, being global describes far more than the geographies in which they operate. Today, companies are compelled by their consumers to do more for society’s common good. As the face of the company, marketers see their roles changing to fit this new environment. Pay attention to ethics.

Marketing 164

Marketing Ethics Local Technology 164

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 94

Ethics Advertising Advertising Analysis 94

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve In the U.S., ” Others are torn on how effective—or compliant —the FLoC model will actually be. “It

Privacy 124

Privacy Google Advertising Advertising 124

PR Conversations

MAY 1, 2017

The other would be the 2018 GA Research Colloquium in Oslo that generally runs just before the World PR Forum. She misses some key issues and then suddenly a crisis hits the company – can she cope? Two events came to mind where perhaps our discussions could be taken beyond this conversation and into some action.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse…. Full report: 2018 Global Media Report by Onclusive.

Survey 96

Survey Journalism Study Pitching 96

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! Alongside HR, marketing must monitor how the company operates and keep a firm hand on the tiller.

Privacy 82

Privacy Brand Branding YouTube 82

Communications Conversations

JULY 23, 2019

Before we even began working with Digi-Key, she had blazed the trail in developing innovative PR programs and processes for one of Minnesota’s largest companies, Digi-Key Electronics based in Thief River Falls. Any company is lucky to have her on their team.” ” – Heather Olson. ” – Heather Olson.

Transportation 122

Transportation Social Media Corporate Agency 122