PR in High Definition

OCTOBER 26, 2020

However, where companies are concerned, does cancel culture serve a purpose? The reason my stance differs for companies is because feedback is, and should always be, an important part of business. These are social, ethical, and moral matters. In my view, yes. This isn’t new – it’s evolution of feedback. How prepared are you?

Groups 62

Groups Employee Leadership Examples 62

Stephen Waddington

JULY 6, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January in his organisation’s anniversary CEO letter to business leaders when he called companies to account on their societal impact. Society is demanding that companies, both public and private, serve a social purpose. It’s a call to action that challenges capitalism itself.

Publicity 60

Publicity Government Financial Corporate 60

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

Communications Conversations

FEBRUARY 6, 2018

My current role is a very unique and interesting position because I am able to collaborate with many different people across the company and create connections. Every day I get the opportunity tell our company’s story about where and how we are breaking new ground in the building and energy industries. That’s amazing!

Energy 68

Energy Corporate Travel Internal 68

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. The other would be the 2018 GA Research Colloquium in Oslo that generally runs just before the World PR Forum.

Crisis 63

Crisis Crisis Management Leadership Training 63

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! All employees and all customers are advocates of some kind, whether good or bad. It could be their ending.

Privacy 82

Privacy Brand Branding YouTube 82

Communications Conversations

JULY 23, 2019

Before we even began working with Digi-Key, she had blazed the trail in developing innovative PR programs and processes for one of Minnesota’s largest companies, Digi-Key Electronics based in Thief River Falls. She’s fun to work with, and truly cares about the organization’s mission, employees and clients. “Eri is a dynamo!

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 22, 2020

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Happy employees are the ultimate growth driver. Happy employees are the ultimate growth driver. Source: Code of PR Ethics? ). Source: 3 Studies Branding and Marketing ). Most PR pros report to the CMO….

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse…. Full report: 2018 Global Media Report by Onclusive.

Survey 93

Survey Journalism Study Pitching 93

PR Matters

JANUARY 12, 2018

Don’t Be: Inconsistent in your ethics, words and actions. Don’t Be: Afraid to speak honestly, most especially with those in power in your company and business life. You have been hired to protect and grow the reputation of the company, not undermine it.

Reputation 133

Reputation Construction Writing Communications 133

PR 20/20

NOVEMBER 29, 2018

The report— Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale —broke responding companies into four groups: Pioneers (18%): Organizations that both understand and have adopted AI.These organizations are on the leading edge of incorporating AI into both their offerings and internal processes.

Marketing 47

Marketing Technology Training Privacy 47

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. The downside “is that it exposes you to greater scrutiny.”.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. In addition, the company paid $200 milllion to settle SEC charges that it misled investors about the 737 Max. This led to the worldwide grounding of 387 Boeing 737 Max aircrafts.

Privacy 52

Privacy Ethics Airlines Data 52

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 2) Microtargeting augmented by social surround sound. 3) Emotional connection with customers.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 15, 2021

The internet itself has been disintermediated by huge companies, notably Google and Meta. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. of employees worked from home during the pandemic. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

FEBRUARY 26, 2021

We arrived in 2018 at a very stunning finding, which is the first time that we then looked at the concerns, and rising concerns, about fake news. That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. Just above the line. Paul: Brilliant.

Brand 78

Brand Branding Media Government 78