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Three PR Issues Companies Will Face In 2018

The Stalwart Blog

This year certainly possessed its share of PR events, and 2018 will not disappoint either. Companies and their PR teams will need to prepare for these activities as more women feel empowered and emboldened to reveal instances of sexual harassment against their employers.

Company 114
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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Polish the company story, but don’t lose authenticity. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256
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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. The boldest PR moves of 2018 — so far. The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications.

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What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. That BA degree a candidate earned 10 years ago is already outdated in terms of what your firm needs her to know to be adept at her role at your company. The solution? The Solution?

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CEO activism in 2018: Americans think CEOs must speak out to defend company values

Agility PR Solutions

It’s a decidedly socially conscious and outspoken age for businesses and brands, and consumers and employees alike—especially younger sectors like millennials and Gen Zers—want companies and their CEOs to take a stand on issues that are important to them because they feel these “brand stands” have true societal purpose and impact.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

But, more importantly, I’m able to share the relevant business context with my team to make sure we are continually aligned with company strategy and growth goals. I also like our renewed focus on internal communications, in support of employee value proposition work that is happening and being led by our talent management team at UL.

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2018 in Review: Looking Back on a Year in Issues & Trends

PRSay

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. “Bad apologies make news of their own and can impose measurable costs on companies,” wrote Paul Oestreicher, Ph.D., Stories about public apologies ranked consistently among the most-clicked-on this year.

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