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PART 5: The VALUE of Reputation. Staff Retention.

Reputation Us

Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. This supports your good reputation and signals to stakeholders that your company is a desirable employer and a reliable business partner. It’s clear that retaining staff supports your good reputation.

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8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. So, how do you incorporate internal communications into your brand marketing strategy?

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus last raised $12.5 year-over-year.

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed.

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14 Views on When a Company Should Speak Out About a Social Issue Today

PRSay

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018.