Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. The 7 Worst-Performing Blog Posts in 2017. Which is better: reach or time?

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

Flack's Revenge

FEBRUARY 6, 2018

January 2017 – They hire Campbell Brown , former TV news anchor, to lead news partnerships. January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships. February 2017 – Takes the fake news fight to Europe and partners with Google to combat influence in elections.

Facebook 120

Facebook Journalism Local Google 120

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 167

Publicity Ethics Training Education 167

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. Thomas (@UofStThomasMN) September 25, 2017. We eliminated the bulk of the internal announcements we were writing and re-focused our efforts on writing feature stories and collaborating with our photography and video staff.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 111

Sports Advertising Advertising Survey 111

Cision

JUNE 29, 2017

With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. He has also led “media for media” communications for investigative journalism non-profits. We shouldn’t lose the art of the pitch or an appreciation for great writing. Become a Fenton Fellow !

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. How long have you been in journalism and how did you get started? I’m the executive editor of FleetOwner magazine and FleetOwner.com.

Meeting 94

Meeting Transportation Media Sports 94

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. I wrote my first story when I was 16.

Automotive 55

Automotive Meeting Report Media 55

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 188

Writing Communications Marketing B2B 188

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. HPRA provides year-round programs, professional development seminars and networking among other services. .

Automotive 245

Automotive Resources Strategy Consumer 245

5W PR

MARCH 12, 2018

As a part of the tour, people were encouraged to write love letters to themselves that are mailed back when they least expect it. Award winning study results of the Lycored ingestible skin health complex were also released and published in the British Journal of Dermatology , which found the complex has anti-aging and UV protection benefits.

Video 68

Video Mobile Consumer Advertising 68

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 72

Publicity Ethics Training Education 72

Cision

MARCH 17, 2017

Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Fashion 227

Fashion Travel Interviews Instagram 227

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Cision

MARCH 31, 2017

This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry! It’s what a sophisticated 2017 audience expects. Congratulations on your new role as Executive Producer with Entertainment Tonight and The Insider!

Television 120

Television Social Media Sports Travel 120

Cision

DECEMBER 16, 2016

As a veteran who helped to launch POLITICO PRO, she was excited to rejoin the company after spending time as the publisher and president of the National Journal. 2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington.

Policies 120

Policies Ethics Journalism Leadership 120

Sword and the Script

MAY 16, 2020

The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). 542 from the U.K. and 348 from Canada.

Survey 169

Survey Media Relations Pitching Media 169

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. I met her when she was marketing director at ThreeSixty Journalism, where I’m on the board. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We 2017: One Prediction Each for PR, Content Marketing and Social Media. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Sarah Evans. prsarahevans. SCHEDULE A DEMO.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems.

Interviews 105

Interviews Ethics Government Internal 105

Mora Communications

OCTOBER 5, 2017

It was a confusing time in the rock journalism world, punk and new wave were blossoming and writers had a tendency to describe Petty as punk early on. I told him I’d just seen his concert and was writing a review. Write something good.” 2017 | Top PR Firm Los Angeles Blog. We talked for a few minutes. I did. .

Interviews 40

Interviews Travel Journalism Writing 40

Beyond PR

APRIL 24, 2018

The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7 Despite the fact that so many journalists still rely on press releases, a lot of brands still miss the mark in writing them. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Media 75

Media Survey Pitching Journalism 75

NewsWhip

JUNE 6, 2022

The short answer is yes, and that was because of the success of r/place , a community built around a social experiment that debuted in April 2017. We hope you’ve found it as valuable as we have found it interesting to write, and we’ll be back with a new one next month. .

Reddit 78

Reddit Community Analysis Comparison 78

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. If a journalist writes about your brand, you can check your website’s analytics to see if that source sent you much traffic, but that’s a clunky solution at best.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). According to eMarketers, social media ad spend will quadruple by 2017. I keep wincing after every sentence I write. CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. It’s a theme that Topi? She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 A 2017 analysis of 1.4 Aim your crosshairs on creating great content. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Bad memories in the Fatherland. She is also part of the organising committee of MediAsia.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). WooPitch (@WooPitch) March 30, 2017.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). The years ending 2017 and 2018 were the best law firms had experienced in a long time.

Agency 91

Agency Trends Marketing Survey 91