Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 142

Analysis Tools SMB Software 142

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. How to Write a Press Release That Converts. Top 10 U.S.

Communications 64

Communications Marketing Radio Airlines 64

wiredPRworks

FEBRUARY 12, 2018

Did you know Abraham Lincoln was the first technology president ? In 2017, we were lucky enough to visit both the Lincoln Memorial in DC and the Abraham Lincoln Presidential Library and Museum in Springfield, Illinois. a divided nation during a period of both technological and social revolution. In 2009, I wrote.

Technology 51

Technology Newspapers Corporate Course 51

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. The 7 Worst-Performing Blog Posts in 2017. Which is better: reach or time?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. The post Marketing Budgets, Planning and Benchmarks for 2017 [UML] appeared first on Sword and the Script.

Marketing 60

Marketing Survey B2B Study 60

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. 2 Rivera, K. Communication vs Communications. 2024, January 2). Communications.

Communications 52

Communications eBook System Corporate 52

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 148

Company Tools Technology Software 148

Cision

MARCH 22, 2017

With rapidly evolving technology and new mediums of communication, we’re getting to a place where an insane amount of time is being spent on the packaging and overall delivery of what we’re saying, but the actual message is getting lost in translation. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. New technology is always exciting—but what makes it a good story is finding out how it makes people and companies more productive.

Meeting 94

Meeting Transportation Media Sports 94

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. To communicate effectively across a full range of platforms and technologies. It subsequently led to the collapse of the agency (Kwan Yuk, 2017). Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Branding 147

Branding Brand Reddit Pitching 147

Culpwrit

APRIL 1, 2019

By Laura Gayle Technology has revolutionized freelance and work-from-home opportunities across the globe – particularly in communication-based fields like public relations. Independent PR professionals are increasingly going […].

How To 50

How To Technology Writing Social Media 50

Deirdre Breakenridge

FEBRUARY 6, 2017

Following the kick-off event, the Museum of Public Relations will exhibit rare artifacts and writings recounting black public relations history. In addition to the panel, representatives from the Page Society, IPR, PRSA and more will unveil their 2017 diversity initiatives.

Publicity 150

Publicity Education Community Writing 150

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. You may need to use technology to track these metrics. Do not forget this step! What was the amount and quality of leads? What was the amount and quality of conversions?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. And now, here’s this month’s PR technology summary…. However, Sean Czarnecki published an informative write up on the report.

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 111

Sports Advertising Advertising Survey 111

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 190

Writing Communications Marketing B2B 190

Flack's Revenge

SEPTEMBER 15, 2020

That was written in 2017, but the practice continues to grow. I’ll be writing more on this topic, and posting about tools that can support ABM PR. ABM is the future of B2B – it’s all about organisational groups aligning together to build customer relationships and growth, and maximising customer lifetime value.

B2B 177

B2B Case Study Enterprise Resources 177

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. How often do bloggers publish blog posts?

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Solo PR Pro

MAY 17, 2022

Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. As Steigman Communications has evolved, so too has technology. Daria blogged regularly until 2017, when both her parents passed away. Solo PR Pro No.

Meeting 98

Meeting Agriculture Energy Travel 98

PRSay

DECEMBER 15, 2017

Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Critical Mention

JUNE 29, 2018

He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. If you want to write a piece of software there are 1,000 correct answers, so I keep everyone on the same page and keep the process moving. Q: What’s the technology behind the platform that you find the most interesting? SCHEDULE A DEMO.

Engineering 97

Engineering Interviews Software Media 97

PRSay

DECEMBER 21, 2017

He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In The profession needs to be more technology-focused, which will not happen overnight, nor will it outweigh essential communication and writing skills.”. “The

Publicity 150

Publicity Radio Sports Technology 150

NewsWhip

JUNE 6, 2022

The short answer is yes, and that was because of the success of r/place , a community built around a social experiment that debuted in April 2017. For the most commented news, r/technology had the most commented post, looking at Elon Musk’s offer to buy Twitter being accepted.

Reddit 78

Reddit Community Analysis Comparison 78

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. Cooking, hiking or playing board games.

Automotive 55

Automotive Meeting Report Media 55

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Marketing’s funnel is changing. Rise of native advertising.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

JANUARY 28, 2020

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified. 8) History and backstory.

Software 113

Software Tools Publicity System 113

Critical Mention

NOVEMBER 26, 2018

According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Social Media Advertising 80

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. If a journalist writes about your brand, you can check your website’s analytics to see if that source sent you much traffic, but that’s a clunky solution at best.

Measurement 225

Measurement Tools eBook Analytics 225

PRSay

APRIL 25, 2018

However, deleting my account is a permanent decision that would undoubtedly affect almost every aspect of my relationship with the internet, destroying years of both professional and personal image cultivation and placing in me in the uncomfortable situation of having to write my friends’ birthdays on an actual calendar.

Facebook 135

Facebook Privacy Data Survey 135

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Conference 66

Conference Survey Crisis Management Leadership 66

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. To communicate effectively across a full range of platforms and technologies. It subsequently led to the collapse of the agency (Kwan Yuk, 2017). Organisational Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools. As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

JANUARY 7, 2017

As I’ve written before , I subscribe to Peter Thiel’s idea that technology augments rather than replaces human abilities. This is a fundamental value proposition for many business technology tools. Technology takes care of the routine so we focus on more important matters. But that’s probably by design, intelligent or otherwise.

Marketing 110

Marketing Comparison Technology Data 110

PRSay

FEBRUARY 23, 2017

Brinkley , a man who used new technologies (broadcast radio) in the early 20th century to make wildly unfounded and dangerous health claims. That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.”

Healthcare 71

Healthcare Communications Ethics Radio 71