Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. A body of knowledge, ethics and certification are the three foundations of a profession. It subsequently led to the collapse of the agency (Kwan Yuk, 2017). Professional Capabilities.

Publicity 72

Publicity Ethics Training Education 72

The Hoffman Agency

JANUARY 28, 2021

He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency. It’s just not ethical. As we finished up the call, there was the usual “any other questions?” It’s an old debate.

Internal 78

Internal International Agency Banking 78

PRSay

FEBRUARY 23, 2017

That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.” As Jane writes “Honest, ethical professionals never spin, mislead or alter facts. and chair of the 2017 PRSA Health Academy.

Healthcare 68

Healthcare Communications Ethics Radio 68

PRSay

MAY 31, 2019

It might sound old-school, but write down the questions you want to ask. Kirk Hazlett , APR, Fellow PRSA, is director and ethics officer for PRSA’s Tampa Bay Chapter. He retired in 2017 as associate professor of communication at Curry College in Milton, Mass., Don’t depend on your memory.

How To 116

How To Meeting Ethics Pitching 116

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78

Ethics How To Training Employee 78

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

Stephen Waddington

OCTOBER 12, 2018

You’ll get a measure of the individual's seniority and maturity from their writing. A #FuturePRoof project that I led with Sarah Hall for the PRCA in 2017 found that that mental illness in public relations is frequently ignored, or managed as a line management or performance issue. As I write this, I'm still in a pretty bad place.

Ethics 84

Ethics Employee Policies Video 84

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

MAY 24, 2018

During the 2017 training camp, when offensive tackle Lane Johnson said he’d buy fans beer if the team won the Super Bowl, Bud Light stepped in and tweeted “Let’s make a bet. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical. Win it all and the party is on us.

Creativity 96

Creativity Storytelling LinkedIn System 96

Cision

DECEMBER 16, 2016

When the press secretary role opened up in the office, I made a case that as a constituent and someone who had spent the last year writing in the Senator’s voice and getting to know his policy positions, I was equally qualified to applicants with actual experience serving as a press secretary.

Policies 120

Policies Ethics Journalism Leadership 120

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. GPT-3 is now the underlying language model for dozens of technology tools.

SEO 93

SEO Strategy Google Engineering 93

PRSay

APRIL 25, 2018

I may be upset by Facebook’s lack of ethics. As Wired reporter Louise Matsakis writes, “Many people on Tinder choose to sign in with their pre-existing Facebook profile because it’s simply easier to transfer photos to the dating app and find out whether they have mutual friends with a potential match.

Facebook 126

Facebook Privacy Data Survey 126

Stephen Waddington

OCTOBER 20, 2017

The most frequently asked question is what should I write about? CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. We want to gain an audience beyond the public relations profession. I’ve had some great conversations.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Most recently, she went out on her own, establishing May Ott Communications in 2017. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Mindful Marketing

SEPTEMBER 8, 2018

The last game he played was in January of 2017, but Kaepernick has since become the face and voice of a movement that extends well beyond professional sports. Before going further, I need to say that I really didn’t want to write about this ad. Of course, not everyone has appreciated Kaepernick’s activism.

Sports 50

Sports Ethics Public Affairs Analysis 50

Offleash

JULY 23, 2017

Like the Uber fiasco – the allegations of sexual harassment and discrimination that, among other legal and ethical scandals, cost CEO Travis Kalanick his job. The media doesn’t publish such articles without a news hook, and Silicon Valley, sadly, has been serving up plenty of them. Or the U.S.

Engineering 40

Engineering Technology Policies Ethics 40

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. The approach has served the company well. Its market cap is $14.3 billion, as of Oct. 15, 2020.

How To 59

How To Marketing Enterprise Data 59

Solo PR Pro

MAY 21, 2019

Watch Carla Harris’ appearance at the 2017 Pennsylvania Conference for Women. This is a person with a strong work ethic but not to the point of workaholism. Sometimes knowing there is an end of month writing deadline buys peace throughout the rest of the month. You must be willing to call a thing a thing. Use the Yellow List.

Leadership 55

Leadership Employee Airlines Construction 55

Mark My Words

DECEMBER 15, 2020

While its maker, Californian start-up Clevr Blends, claims it brings all kinds of health benefits, is ethical, environmentally friendly and a brand that is ‘dedicated to giving a s**t’ Its packaging claims it boosts immunity, brain health and digestion while reducing stress and improving focus.

Instagram 60

Instagram Brand Branding Publicity 60

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Bad memories in the Fatherland. Millennials, Gen Zers and whatever cohort comes next have different values and ideas.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

MAY 14, 2019

There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher. December 12, 2017 : “The service from the team is outstanding…Over the past few months based on feedback, AIR PR made some changes to how the report module presents data.

Case Study 116

Case Study Software Data Web 116

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. So, it shouldn’t be surprising that a marketer would write an article asking when it’s okay to swear in an ad.

Marketing 100

Marketing Healthcare Study Advertising 100

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). The years ending 2017 and 2018 were the best law firms had experienced in a long time. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. AI writes the editorial calendars. It all adds up to more content.

Marketing 187

Marketing Content Marketing Data Social Media 187

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article.

Ethics 94

Ethics Advertising Advertising Analysis 94

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. GD: This is a tough question because, even though it’s 2017 and we should be equal, we’re not quite there.

Sports 245

Sports Agency Industry Creativity 245

Maxim Behar

MAY 28, 2023

we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. When I was writing it in 2019, I really wasn’t expecting such a "killer" success. To this day, I am convinced that it is at the heart of democracy, of overall freedom in a society.

Education 52

Education Meeting Course Creativity 52

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. UNESCO (@UNESCO) May 1, 2017. Image source: The 2017 Cision State of the Media Report. Free markets demand a free press.

Brand 253

Brand Branding Government Ethics 253

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. GD: This is a tough question because, even though it’s 2017 and we should be equal, we’re not quite there.

Sports 81

Sports Agency Industry Creativity 81

Beyond PR

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. UNESCO (@UNESCO) May 1, 2017. Image source: The 2017 Cision State of the Media Report. Free markets demand a free press.

Brand 55

Brand Branding Government Ethics 55

Landis PR

MARCH 13, 2023

(By Brianne Murphy Miller ) Almost Famous (2000) 2001 Academy Award Winner Based in the 1970s, “Almost Famous” follows William, a high-school-aged, aspiring rock journalist writing freelance articles for underground papers in San Diego. As a young PR professional, I can relate to William’s journey to carve his own path in his desired field.

Journalism 52

Journalism Film Ethics Television 52

Beyond PR

MAY 3, 2018

Journalists who feel they’ve lost trust has decreased from 91 percent in 2017, which means that fewer feel they are losing ground with the public. That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world.

Brand 57

Brand Branding Government Ethics 57

Flatiron Communications

JANUARY 7, 2020

” In my January 2017 piece “ When PR Turned to the Dark Side ,” I highlighted the beginnings of this dangerous trend, but held out some hope that the industry, driven by PRSA’s code of ethics, would not succumb to the unscrupulous tactics deployed by a growing cadre of nefarious actors.

Industry 36

Industry Government Facebook Policies 36