Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 192

Writing Communications Marketing B2B 192

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Marketing’s funnel is changing. Rise of native advertising.

Trends 108

Trends Marketing Mobile YouTube 108

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I will continue to show my gratitude in 2017 and beyond!

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

MARCH 28, 2017

Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First.

B2B 60

B2B Blogging How To Media 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools. As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017.

SEO 93

SEO Strategy Google Engineering 93

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. Cooking, hiking or playing board games.

Automotive 55

Automotive Meeting Report Media 55

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. To communicate effectively across a full range of platforms and technologies. It subsequently led to the collapse of the agency (Kwan Yuk, 2017). Organisational Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Cision

DECEMBER 16, 2016

When the press secretary role opened up in the office, I made a case that as a constituent and someone who had spent the last year writing in the Senator’s voice and getting to know his policy positions, I was equally qualified to applicants with actual experience serving as a press secretary.

Policies 120

Policies Ethics Journalism Leadership 120

Offleash

JULY 23, 2017

Silicon Valley is the world capital of transformation, shaping the technologies that change how we live, work and play. It’s mind-boggling to me that sexism is very much alive and well in 2017, and so much so in the place I’ve called home for more than 20 years and consider the embodiment of innovation and social progressivism.

Engineering 40

Engineering Technology Policies Ethics 40

Shift Communications

DECEMBER 15, 2016

Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. Finally, three months later, we got the interview on the books. Watch some great coverage in 2017? Brittany Joyal, Account Executive. The Client: The Shebeen.

Print 60

Print Media Travel Wireless 60

Mindful Marketing

DECEMBER 28, 2019

In 2017, the upscale British fashion label Burberry destroyed over $38 million worth of its own clothing, perfume, and accessories. That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind. It has to do with building brands.

Fashion 67

Fashion Energy Chemicals Retail 67

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA.

Government 103

Government Education Print Ethics 103

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. Technology. Then a sentence. Then a paragraph.

Creativity 60

Creativity Writing Skype Travel 60

PR Conversations

OCTOBER 11, 2018

When I interviewed women about working in PR in the 1970s and 1980s , they universally described their initial experiences as ‘exciting’ having moved into the occupation by accident. You write from personal experience and speak directly to those able to take action and reset their lives. Which brings me to my main point.

Communications 104

Communications Community Measurement Study 104

Sword and the Script

JUNE 26, 2018

grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. monthly | 30-40 minutes).

Marketing 85

Marketing B2B Interviews Content Marketing 85

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. UberConference.

Tools 108

Tools SMB Survey Software 108

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public. MP: Hone in on your skills in every way possible.

Sports 245

Sports Agency Industry Creativity 245

PR 20/20

OCTOBER 10, 2017

It’s possible thanks to an existing and rapidly improving technology called artificial intelligence—and it’s about to change inbound forever. These technologies have different capabilities and are at different levels of maturity, but are all considered AI. Tools that use AI may rely on one or more of these technologies.

Marketing 81

Marketing eBook System Tools 81

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. Webinars have long been a staple of B2B marketing.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public. MP: Hone in on your skills in every way possible.

Sports 81

Sports Agency Industry Creativity 81

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Your new content offer can be a good reason for you to "check in" with key business or trade media, showing what your company has been up to—with an offer to interview the executive responsible for your content insights.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

APRIL 22, 2021

In 2017, the Securities and Exchange Commission (SEC) charged 27 separate entities and individuals with running stock promotion schemes that involved hiring firms and freelancers to write and publish bullish articles about the publicly traded companies. Improve numerical, statistical and data literacy.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. This month happens to be the one-year anniversary for the PR Tech Sum.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 102

Software Analysis Data Tools 102