Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

MARCH 7, 2017

It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations throughout the year. What’s more the fact that “people like me” ARE trusted is pretty good news for corporate communicators. But, don’t forget, it is a sales tool.

Financial 80

Financial Employee Corporate Education 80

Institute for Public Relations

FEBRUARY 20, 2024

Researchers have investigated how corporate social responsibility (Duthler & Dhanesh, 2018); leadership (Meng & Berger, 2019); employee voice (Ruck, Welch, & Menara, 2017); and … Continue reading How Internal Communications Needs Differ by Industry →

Internal 52

Internal International Industry Communications 52

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 6) Survey says PR Best Positioned to Manage Corporate Social Media.

Blogging 106

Blogging Content Marketing B2B Social Media 106

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. This is an age-old debate within HARO. One Euro is currently worth $1.10 Mark was 68.

Brand 151

Brand Branding Reddit Pitching 151

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. In this early 2016 blog installment, you'll find essential blog redesign tips that still ring true in 2017 and a brutally honest critique of our former blog.

Crisis 48

Crisis Local Blogging Creativity 48

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Doctor Spin

FEBRUARY 15, 2024

Please support my PR blog by sharing it with other communication professionals. PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Here are some typical examples of corporate cringe: Over-exaggeration. 2 Rivera, K.

Communications 52

Communications eBook System Corporate 52

Sword and the Script

MARCH 28, 2017

In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview.

B2B 60

B2B Blogging How To Media 60

Communications Conversations

AUGUST 28, 2017

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. First, when did you change from the former blog format to the new version? Why the name 55425?

Blogging 87

Blogging Handbook Sports Internal 87

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Beyond Bylines , the media blog for PR Newswire lists “ 10 influential black journalists ” PR pros should be following.

Company 151

Company Tools Technology Software 151

Sword and the Script

APRIL 11, 2017

That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. The Cision report says the findings align with the 2017 Edelman Trust Barometer. Owned media channels, such as corporate blogging , are excellent alternatives. and Canada. See these related posts: .

Report 71

Report Media Survey Pitching 71

Sword and the Script

DECEMBER 20, 2016

1) Predictions for PR in 2017. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. 2) Predictions for Content Marketing in 2017. Content Marketing Predictions 2017 from Content Marketing Institute.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 2) How long should a blog post be?

Study 81

Study B2B Marketing Survey 81

Melissa Agnes

NOVEMBER 23, 2014

each email) and an organization / corporation / business can be fined up to $10 million per violation. Fines can also be imposed personally on the directors and officers of a corporation that contravenes CASL. Additionally, in July 2017 there will be the option of civil actions. Check out our Crisis Intelligence Blog.

Policies 263

Policies Crisis Crisis Management LinkedIn 263

Landis PR

APRIL 19, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, cometis AG. For the original blog, please see here. In this blog, Mark Diegelmann discusses the upcoming ESG reporting standards and how they impact companies worldwide. Photo courtesy of Akil Mazumder. Global ESG standards. European ESG standards.

Report 52

Report Financial Internal International 52

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” “Corporate culture will be developed one way or another. This better be a wake-up-call for EY.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Shift Communications

NOVEMBER 13, 2017

Using our custom-built influencer identification tools, we examined hundreds of thousands of conversations from Dreamforce 2017 and distilled down the social shares to a list of the top 100 most talked-about individuals (excluding corporate entities).

How To 131

How To Conference Pitching Software 131

The Stalwart Blog

DECEMBER 20, 2017

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America. Politics aside, the 2017 “America First” narrative sets up next year as one where the world will view U.S.

Company 114

Company Viral Travel Corporate 114

Practical Law Construction

DECEMBER 1, 2021

This blog takes a closer look at the Climate Change Charter and considers what it may mean for FIDIC users. of both the 1999 and 2017 suites, the employer is responsible for ensuring that its personnel and other contractors take “similar” (1999) or “the same” (2017) actions as the contractor under sub-clause 4.18.

Construction 52

Construction Engineering Community Resources 52

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. See Critical Mention at the PRSA International Conference in Boston, October 8—10, 2017. About Critical Mention. To learn more, visit www.criticalmention.com.

Internal 60

Internal International Television Radio 60

PRSay

SEPTEMBER 18, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Tim O’Brien, APR, owns O’Brien Communications, an independent corporate communications practice in Pittsburgh, and hosts the “Shaping Opinion” podcast. This year’s theme is “Ethics Every Day.”

Ethics 139

Ethics YouTube Government Guidelines 139

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. e) Championing a customer-centric corporate culture. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. — Whirlpool Corporation (@WhirlpoolCorp) September 24, 2018. ” Take IBM, for instance.

Brand 111

Brand Branding LinkedIn Instagram 111

The Stalwart Blog

APRIL 14, 2017

Corporations take note. If you want to get an idea of what a good PR response looks like, see my video blog on Uber’s response to one that occurred in early 2017. That delay cost them a few bucks, and likely much more in the coming months. Express quick and sincere response soon after a Crisis PR situation develops.

Airlines 74

Airlines Banking Fashion Crisis 74

Shift Communications

MAY 21, 2018

million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. So far in 2018, 101.9 million articles and 5.6

How To 68

How To Pitching Report Interviews 68

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. For instance: Legal fears the company blog will violate copyright laws.

Marketing 87

Marketing Resources Technology Internal 87

PRSay

FEBRUARY 5, 2018

According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent. Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees.

Communications 148

Communications Employee Leadership Writing 148

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Chancellor Jim (@ChancellorJim) April 5, 2017. Chancellor Jim (@ChancellorJim) April 12, 2017. I just wish we’d see more corporate leaders embrace that mindset.

Twitter 60

Twitter Customer Service Interviews Employee 60

Mindful Marketing

JANUARY 31, 2017

We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Caldwell, director, Corporate Ink hopes that this renewed interest in fact-checking sparks more in-depth reporting, saying “I think there are a couple of things happening on the journalism front that are almost competing narratives.

Journalism 50

Journalism Report Enterprise Interviews 50

Stephen Waddington

OCTOBER 10, 2018

Back in 2017, there were 301 groups and 279 pages in and around Braintree. Content posted to the corporate page can work well. Where in September 2017 there was 579 groups and pages 12-months on this has soared to 1,037. He also blogs here. A Facebook group set-up by two people banned from a pub. That’s fine.

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Local Facebook Media Government 60