Stuart Bruce

MAY 19, 2017

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational value of the FTSE350, at the end of January 2017, a record £986 billion.

Reputation 104

Reputation Corporate Measurement Publicity 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

Trends 128

Trends SEO Reputation Content Marketing 128

Cision

APRIL 14, 2017

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. This new study is different.

Corporate 120

Corporate Conference Study Publicity 120

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. Reputation’s soaring value is good news for PR and corporate communications professionals.

Reputation 214

Reputation Crisis Management Crisis Airlines 214

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting.

Blogging 109

Blogging Content Marketing B2B Social Media 109

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. – Aubrey.

Crisis Communications 76

Crisis Communications Crisis Social Media Publicity 76

Waxing UnLyrical

SEPTEMBER 29, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017. Wouldn't you like to be in her kitchen?

Measurement 64

Measurement Facebook Big Data Data 64

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. Good value for money. Meets customer needs.

Reputation 92

Reputation Corporate Brand Branding 92

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Namely, that it is UP more than 11 percent since 2017 among the Fortune 500 companies. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.”

Corporate 74

Corporate Blogging Social Media Brand 74

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Looking Ahead: What It Means for Marketing and PR.

Social Media 92

Social Media Twitter Media Conference 92

Stuart Bruce

MAY 19, 2017

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy.

Reputation 60

Reputation Corporate Report Measurement 60

Waxing UnLyrical

SEPTEMBER 5, 2017

Johna Burke , Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship award recipient, and member of the PR News Hall of Fame, and. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 81

Measurement Strategy Facebook LinkedIn 81

Waxing UnLyrical

JANUARY 3, 2017

But, as 2017 takes hold, I know that doing something to take a step forward every day – even if it’s a really tiny one – is the only way to move towards, and find, rainbows. Twitter Facebook Google+ LinkedIn In 2017, Look to the Rainbow. Wouldn't you like to be in her kitchen?

Twitter 70

Twitter LinkedIn Training Banking 70

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. With that philosophy in mind, a corporate blog will naturally publish a mix of long and short posts.

Survey 60

Survey Blogging Corporate Twitter 60

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief.

Social Media 282

Social Media Publicity Communications Media 282

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Social Media 370

Social Media Crisis Communications Reputation Media 370

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 205

Trends Corporate Reputation Communications 205

Stuart Bruce

JULY 23, 2017

” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when… Continue Reading → The post The State of Social Media in 2017 appeared first on STUART BRUCE. “Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.”

Social Media 60

Social Media Media Crisis Communications Measurement 60

PRSay

FEBRUARY 15, 2022

Torod Neptune — senior vice president corporate marketing, brand, communications and chief communications officer, Medtronic. Lez Cunningham ­— senior vice president, communications and corporate marketing, Bristol Myers Squibb. Lance Frank — senior vice president, communications, ViacomCBS. Image credit: prostock-studio ].

Communications 181

Communications Publicity Corporate Sports 181

Waxing UnLyrical

AUGUST 15, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content. Wouldn't you like to be in her kitchen?

Measurement 74

Measurement Media Pitching LinkedIn 74

Communications Conversations

MARCH 7, 2017

What’s more the fact that “people like me” ARE trusted is pretty good news for corporate communicators. Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? But, let’s be honest–that’s been a long time coming.

Corporate 80

Corporate Crisis Communications Media 80

Communications Conversations

JUNE 27, 2016

But, as I look at this deal, I have a number of thoughts–and can think of a number of ways this deal will impact us as corporate communicators: No sudden moves for at least six months. That means more features and tools for us, as corporate communicators, to take advantage of. Think more 2017 than 2016. Off the shelf.

LinkedIn 84

LinkedIn Communications Corporate Employee 84

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Crisis Communications 397

Crisis Communications Media Training Agency Social Media 397

Waxing UnLyrical

JUNE 21, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2017): From Cadillacs to Shoestrings. Wouldn't you like to be in her kitchen?

Measurement 70

Measurement Social Media Agriculture Twitter 70

Beyond PR

JUNE 16, 2017

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. A last comment: the Financial CHOICE Act of 2017 has passed the in the House.

Financial 68

Financial Ethics Policies Travel 68

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? Who can you hand your brand to in 2017? Silos get busted in 2017. Influential speakers become corporate spokespersons. Top 10 B2B Marketing Trends.

B2B 40

B2B Trends Marketing Storytelling 40

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Finalists will be announced for 2018 on December 6, 2017. The call for speakers is currently open and ends December 15, 2017. Only 39 trophies are awarded each year.

Content Marketing 210

Content Marketing Conference Marketing Media Relations 210

Solo PR Pro

MARCH 28, 2023

That’s when she became embedded in corporate communications at the highest level and experienced one of the most challenging parts of her career: when the nonprofit hospital she was employed at was in the process of selling to a for-profit corporation — she was one of only a handful of employees to know about it for two years.

Meeting 106

Meeting Healthcare Social Media Media Relations 106

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. What can PR professionals expect in 2018? Here are some we’ve noticed. Brand advocacy will grow.

Trends 191

Trends Storytelling Corporate Publicity 191

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136

Internal International Communications Customer Service 136

ImPRessions - Crenshaw Communications

MAY 10, 2018

A strong corporate communications officer monitors his organization’s reputation by analyzing what’s coming in — customer attitudes, social content, media coverage, and more. At his best, he influences corporate culture and behavior by advising how decisions and actions will be perceived and covered. Both are wrong.

Reputation 136

Reputation Publicity Pitching Corporate 136

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. Corporate Reputation ).

Social Media 159

Social Media Content Marketing SEO Media 159

Solo PR Pro

APRIL 4, 2017

In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media. We live in an age when there is declining trust in corporate leaders and the media. Cision State of the Media.

Media 53

Media Report Pitching Media Relations 53

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2017 Epic data breach . Scandal: 2017: Ticketed passenger dragged off plane. Sometimes it’s because legal advice conflicts with PR counsel.

Media Training 179

Media Training Interviews Publicity Video 179

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Crisis 131

Crisis Corporate Publicity Government 131

MaccaPR

JANUARY 17, 2017

Your Top 4 Benefits of Working with Sponsored Bloggers (Part 1) Influencer marketing was a hot topic at the beginning of 2016 - and will without a doubt continue in 2017, especially among female demographics. Now, don't miss our upcoming posts for PR and marketing pros in 2017. the Top MaccaPR Posts of 2016.

Crisis 48

Crisis Agency Social Media Brand 48

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

Agency 223

Agency Social Media SEO Media 223