Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

MARCH 7, 2017

It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations throughout the year. At least, that’s always been my take (Note: I am not an Edelman employee nor have I ever worked for or with Edelman). But, don’t forget, it is a sales tool. But yet–there it is.

Financial 80

Financial Employee Corporate Education 80

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Employee engagement. This is an age-old debate within HARO. Mark was 68.

Brand 155

Brand Branding Reddit Pitching 155

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. According to Vidyard’s 2017 Video in Business Benchmark report, a video less than 90 seconds in length sees an average retention at the end of 53%.

Infographics 153

Infographics Travel Product Launch Video 153

Communications Conversations

AUGUST 28, 2017

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. First, when did you change from the former blog format to the new version? Why the name 55425?

Blogging 87

Blogging Handbook Sports Internal 87

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Beyond Bylines , the media blog for PR Newswire lists “ 10 influential black journalists ” PR pros should be following.

Company 154

Company Tools Technology Software 154

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. or “Can you tell me about an employee who has made a difference to your customers?”.

Communications 148

Communications Employee Leadership Writing 148

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Stalwart Blog

DECEMBER 20, 2017

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America. The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy.

Company 114

Company Viral Travel Corporate 114

Landis PR

APRIL 19, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, cometis AG. For the original blog, please see here. In this blog, Mark Diegelmann discusses the upcoming ESG reporting standards and how they impact companies worldwide. Photo courtesy of Akil Mazumder. Global ESG standards. European ESG standards.

Report 52

Report Financial Internal International 52

Stephen Waddington

OCTOBER 12, 2018

A reader speculatively sent me this guest blog post after the conversation this week around World Mental Health Day. It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. Not if they really want to improve the mental health and wellbeing of their employees.

Ethics 84

Ethics Employee Policies Video 84

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” “Corporate culture will be developed one way or another.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

The Stalwart Blog

APRIL 14, 2017

I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Corporations take note. What a week for this airline! Let’s summarize what's happened so far. You’ll notice it’s almost polar opposite to United.

Airlines 74

Airlines Banking Fashion Crisis 74

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Chancellor Jim (@ChancellorJim) April 5, 2017. Chancellor Jim (@ChancellorJim) April 12, 2017. What better way to connect with employees (or students, in this case)?

Twitter 60

Twitter Customer Service Interviews Employee 60

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. She always improves my work. Happy New Year.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. e) Championing a customer-centric corporate culture. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. You might have a mention of your product on their blog, as well as host a blogger-friendly PR event, then a Twitter chat. Consider Employees as Influencers.

Consumer 65

Consumer Corporate Employee Social Media 65

MaccaPR

AUGUST 8, 2018

Employing a charismatic company founder, celebrity spokesperson or CEO as the sole face of a mega brand – as exemplified by Apple’s Steve Jobs, Ben Cohen and Jerry Greenfield of Ben & Jerry’s, Amazon’s Jeff Bezos and Tesla’s Elon Musk – can humanize and bring a corporate brand to life.

Crisis 63

Crisis Marketing Training Employee 63

Communications Conversations

FEBRUARY 22, 2017

A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing.

LinkedIn 60

LinkedIn Web Analytics Employee 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. For instance: Legal fears the company blog will violate copyright laws.

Marketing 87

Marketing Resources Technology Internal 87

The Hoffman Agency

DECEMBER 20, 2017

On December 20, 2017, Congress passed the largest piece of tax legislation in many years. In future blogs I’ll cover many of these changes in greater detail, starting with the Tax Rate on Owners of Pass-through Entities, followed by New Rules for Writing Off Equipment and Vehicles. Almost all are complicated (no simplification).

Small Business 48

Small Business Transportation Employee Financial 48

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

MaccaPR

MAY 11, 2017

I wanted to be inspired by and learn from respected women leaders and I found just that in retired FBI executive Deborah Pierce, Deluxe Corporation SVP Julie Schissel Loosbrock, and more! Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. May 5, 2017. Chris Freytag. Marion Parke.

Leadership 74

Leadership Energy Corporate Conference 74

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In my experience, employees from Communications department spend their lives performing the following functions: 1. My friends know that I work in public relations. Copywriting. Definitely.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

AUGUST 6, 2019

OnePitch is a new startup in PR tech that has been running a free beta program since September 2017. TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. 4) West Corporation rebrands as Intrado…but who was West? 6) Picks from the PR tech vendor blogs .

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

FEBRUARY 4, 2020

In an email exchange with this blog, President Sean O’Neal noted that while Onclusive has previously provided sentiment analysis, the new engine promises better accuracy in interpreting the one and feeling of written content. In 2017, GCTR would take the combined company public through a “blank check merger.”

Software 104

Software Analysis Data Tools 104

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Mindful Marketing

MAY 3, 2020

Anheuser-Busch has a history of such corporate social responsibility; for instance, it has “donated nearly 83 million cans of emergency drinking water to disaster relief since 1988.” Those who read my blog regularly might remember another time I took issue with marketers associating alcohol and academia.

Education 66

Education Sports Consumer Facebook 66

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? Salaries matter, as do employee benefits – but with PR agency recruiting, it’s all about the slippery thing called culture. You started Maccabee PR back in 1996– more than 20 years ago. Congratulations!

Agency 113

Agency SEO Social Media Pinterest 113

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. Or the crisis plan is siloed in some hidden corporate corner completely out of date.

Crisis 63

Crisis Crisis Management Leadership Training 63