Shift Communications

FEBRUARY 6, 2017

How is Facebook faring as the current king of the hill? Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter.

Facebook 60

Facebook Mobile Retail B2C 60

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

PR Fuel

JUNE 13, 2017

You can also have a visitor use their Facebook to sign up for more content for your website. Some studies have shown that by 2018, 79% of consumer internet traffic will be video so creating rich, dynamic clips now is a great way to get ahead of the game. The post 5 Ideas to Transform Your Website in 2017 appeared first on eReleases.

Pinterest 40

Pinterest Mobile eBook Video 40

MaccaPR

JANUARY 17, 2017

Your Top 4 Benefits of Working with Sponsored Bloggers (Part 1) Influencer marketing was a hot topic at the beginning of 2016 - and will without a doubt continue in 2017, especially among female demographics. Still not convinced influencers are the right strategy for your consumer brand? We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. 4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 79% of consumers are willing to share data if there is clear personal benefit. . #5

Report 92

Report Trends Retail Marketing 92

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. The charging pad was originally announced in September 2017 and scheduled for sale last year. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

Wireless 156

Wireless Privacy Engineering Reputation 156

Shift Communications

JANUARY 29, 2018

Much ado was made during the month of January about Facebook’s Newsfeed changes. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. Our timeframe of data was from December 1, 2017 to January 27, 2018.

Facebook 110

Facebook Corporate Social Media Data 110

Cision

SEPTEMBER 25, 2017

The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. At the other extreme, you have erratic social media users who will infrequently use social media except to occasionally promote posts, exclusively on Facebook and Twitter.

Journalism 258

Journalism Social Media Study Comparison 258

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These journalists are characterized by disproportionately consuming and searching social media, rather than posting original content. Skeptics may use social media erratically throughout the month.

Social Media 202

Social Media How To Media Journalism 202

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If Market research is vital to understanding how target audiences consume info,” said Haworth.

Social Media 117

Social Media Conference Media Corporate 117

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. PR people, journalists, and everyday news consumers worry about the integrity of the news that reaches us, especially on social platforms.

Social Media 220

Social Media Viral Media Study 220

Cision

SEPTEMBER 28, 2017

Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.” The first step is tracking what audiences consumed a piece of content on a media or publisher site.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

JUNE 10, 2017

Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon.

Trends 85

Trends Marketing Mobile Web 85

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. Source: Forbes.com). Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. My journey started in August 2017 when I submitted my application. No flashcards or Quizlet or Facebook groups. Visit this link for more information about the Accreditation in Public Relations process. I call it my one-year intensive.

Nonprofit 117

Nonprofit Conference Study Retail 117

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. The solution is captions.

Video 62

Video Social Media Instagram Media 62

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 144

Data How To Storytelling Analytics 144

5W PR

MARCH 12, 2018

5W and Lycored took a technical industry standard and turned it into a simple and relatable concept for consumers by breaking beauty out of its proverbial box and creating an emotional connection to ingestible skincare. while promoting positive ideologies surrounding beauty from within and helping people love themselves more along the way.

Video 68

Video Mobile Consumer Advertising 68

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. 45% of people watch more than an hour of Facebook or YouTube videos a week. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Reputation management – more 24/7 than ever. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Communications Conversations

APRIL 24, 2017

And, most of it was focused on what kind of drink would photograph well on Instagram (and Facebook, Snapchat and Instagram). Starbucks Coffee (@Starbucks) April 19, 2017. One Facebook post (same thing): One Instagram post: I didn’t see a huge media blitz. when it was unveiled at 7 PM AT NIGHT!). Beer labels and packaging.

Instagram 100

Instagram Trends Company Apparel 100

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Here’s what you’ll learn. Ditch the lazy fake news tag. UK General Election.

Ethics 108

Ethics Conference Advertising Advertising 108

Cision

OCTOBER 14, 2016

You’ve been in the industry for a long time – how has it changed, and what do you think will be the hot topics in the coming months and in 2017? In the consumer tech space, using CRM and the cloud to create interesting services seems more useful than new gadgets. Image courtesy of Stuart Darsch.

Pitching 120

Pitching Trends Telecommunications Technology 120

Presspage

JULY 25, 2017

Simply put, using online data before you start a new campaign “ greatly improves the chance your efforts will turn out to be worthwhile” as Alexander de Ruiter mentioned during PR is Key 2017. Next to that, most companies have online data already available, they just lack the knowledge and tools to effectively use it.

Data 92

Data Tools Measurement Big Data 92

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The new publication summarizes the FTC’s existing guidance in this area, including the FTC’s Endorsement Guides and a 2017 question-and-answer document produced by staff.

Advertising 87

Advertising Advertising Guidelines Video 87

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users.

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc.

Marketing 214

Marketing Content Marketing Social Media Employee 214

MaccaPR

SEPTEMBER 7, 2017

The simplest way to ensure that your Facebook, Snapchat, Twitter, Instagram and other social platforms are consistent with your brand is to use a voice that mirrors and amplifies your overall marketing goals. August 24, 2017. Be most appropriate for consumer brands. Me leaving the grocery store today like.

Social Media 66

Social Media Brand Branding Media 66

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. And forget about Facebook altogether.

Trends 108

Trends Marketing Mobile YouTube 108

Prakkypedia

DECEMBER 13, 2017

Vegemite (@Vegemite) December 13, 2017. Vegemite (@Vegemite) December 13, 2017. Vegemite’s Facebook post is faring better. I was one of the consumers who bought a block to see what it would taste like. Brace yourselves Australia… it’s time for VEGEMITE Icy Poles! Chilled pic.twitter.com/AgbsR2QKCN.

Transportation 71

Transportation Twitter Advertising Advertising 71

Prakkypedia

OCTOBER 24, 2018

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. Most PR practitioners I know are avid consumers of the news; they read widely and they support the news media.

Journalism 69

Journalism Reddit Newspapers Government 69

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Growth has been fuelled by Instagram Stories, Facebook and Messenger Stories and WhatsApp status updates.

Report 81

Report YouTube Privacy Web 81

Communications Conversations

JANUARY 16, 2017

Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). And, increasingly, you could argue the same thing about social media sites, as many conversations on Facebook devolve into hyper-political debates, or worse yet, personal attacks. But, what about everyone else? Think about it.

B2B 60

B2B Twitter Viral Trends 60

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Shift Communications

SEPTEMBER 21, 2017

Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.”

B2B 60

B2B Leadership Crisis Communications Technology 60

PRSay

JANUARY 6, 2021

You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook. BlackLivesMatter.”. With no duty of care, without a second thought.

Communications 197

Communications Viral Fashion Public Affairs 197

PR in High Definition

NOVEMBER 17, 2017

It has now been confirmed that Facebook helped endorse Russian content, reaching 126 million Americans. Unsurprisingly, Facebook is now undergoing a major revamp. It’s not only Facebook that is hoping to clear the smoke screen around its advertising. And in the so-deemed “post-truth era” how can PR be more transparent? .

Policies 72

Policies Facebook Advertising Advertising 72