Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. 4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 79% of consumers are willing to share data if there is clear personal benefit. . #5

Report 92

Report Trends Retail Marketing 92

Cision

SEPTEMBER 28, 2017

Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.” The result was an all-boats-rise in the advertising market. Sometimes, it feels like paid media budgets are invincible. It’s time for action.”

Media 230

Media Measurement Advertising Advertising 230

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. But here’s the thing: There’s only one Facebook. Source: Forbes.com). Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

JANUARY 29, 2018

Much ado was made during the month of January about Facebook’s Newsfeed changes. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. Our timeframe of data was from December 1, 2017 to January 27, 2018.

Facebook 110

Facebook Corporate Social Media Data 110

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If Market research is vital to understanding how target audiences consume info,” said Haworth.

Social Media 119

Social Media Conference Media Corporate 119

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future.

Trends 108

Trends Marketing Mobile YouTube 108

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Crowdsourced project aims to scrutinise political advertising. Here’s what you’ll learn.

Ethics 108

Ethics Conference Advertising Advertising 108

Sword and the Script

JUNE 10, 2017

Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon.

Trends 87

Trends Marketing Mobile Web 87

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

Prakkypedia

DECEMBER 13, 2017

Vegemite (@Vegemite) December 13, 2017. Vegemite (@Vegemite) December 13, 2017. Vegemite’s Facebook post is faring better. I was one of the consumers who bought a block to see what it would taste like. That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency.

Transportation 71

Transportation Twitter Advertising Advertising 71

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. 45% of people watch more than an hour of Facebook or YouTube videos a week. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Reputation management – more 24/7 than ever. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 145

Data How To Storytelling Analytics 145

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. 12% of people source news from Twitter, 21% from YouTube and 43% from Facebook.

Report 81

Report YouTube Privacy Web 81

Cision

OCTOBER 14, 2016

You’ve been in the industry for a long time – how has it changed, and what do you think will be the hot topics in the coming months and in 2017? In the consumer tech space, using CRM and the cloud to create interesting services seems more useful than new gadgets. Image courtesy of Stuart Darsch. How about any pet peeves?

Pitching 120

Pitching Trends Telecommunications Technology 120

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. These devices have provided the means for consumers to connect to the internet wherever and whenever. She always improves my work.

Government 103

Government Education Print Ethics 103

PR in High Definition

NOVEMBER 17, 2017

It has now been confirmed that Facebook helped endorse Russian content, reaching 126 million Americans. Unsurprisingly, Facebook is now undergoing a major revamp. It’s not only Facebook that is hoping to clear the smoke screen around its advertising. And in the so-deemed “post-truth era” how can PR be more transparent?

Policies 72

Policies Facebook Advertising Advertising 72

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Mark My Words

JUNE 27, 2016

asked a bemused Dave Grohl to an audience of star struck advertising folk. Ultimately, process has out-manoeuvred originality (so- start planning for 2017 next week!). And by the way, spotify and facebook are not cool. Yet there is always the awkward need to justify causes in terms of consumer engagement. FOMA prevails.

Creativity 68

Creativity Advertising Advertising Corporate 68

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. The core algorithm linked to quality appeared around March 8, 2017. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. trillion by 2020.

Television 72

Television Education Groups Community 72

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. But these are exceptions and not the norm. million times.

Social Media 73

Social Media Print Study Advertising 73

Beyond PR

SEPTEMBER 29, 2017

Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.” ” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. Far from it.

Media 57

Media Advertising Advertising Measurement 57

MaccaPR

APRIL 20, 2016

From the streaming world of Periscope, the instant videos of Snapchat and now the introduction of Facebook Live, live video provides customers with exclusive access to brands in a way that other social platforms cannot deliver. Many Social Media Marketers Unsure, but Still Investing in Facebook. population will use #Facebook.

Social Media 48

Social Media Trends Media Facebook 48

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. Yet public relations is not scaleable in the way that digital advertising and direct marketing are. Here are five predictions for the coming year.

Real Estate 120

Real Estate Technology Data Agency 120

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

MaccaPR

OCTOBER 22, 2018

With more than 2 billion monthly active users, Facebook has grown into one of the largest online advertising platforms in the world. With the potential to get your product or message in front of so many consumers, there are few businesses that haven’t yet embraced the world of social media advertising. Image source].

Facebook 103

Facebook Mobile Advertising Advertising 103

5W PR

NOVEMBER 23, 2021

07 percent for Facebook. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. The core algorithm linked to quality appeared around March 8, 2017. In short, people want to get the news, views, and opinions on their fingertips.

Google 64

Google Digital PR Mobile SEO 64

PR 20/20

FEBRUARY 21, 2017

And that’s not stopping in 2017. Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. Industries will be able to better deliver their resources and intended messages to consumers in the form of new mediums.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 190

Marketing Content Marketing Data Social Media 190

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. In fact, html5 video in email is expected to take off in 2017- stay tuned. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115