Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

Facebook is at it again. Here are four ways the new Facebook “See First” feature impacts brands: 1. Facebook’s “See First” feature comes with a new algorithm to throw in the mix. Facebook’s “See First” feature is putting the control into the hands of your consumers.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

Recently, Facebook quietly unrolled a new feature called “page integrity”. The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Man poses as Target on Facebook, trolls complaining consumers

PR Daily

In a move that will make you say, “I’m surprised this doesn’t happen more often,” a man posed as a Target customer service rep on Facebook and gave hilarious fake responses to real outraged customers.

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue.

During its outage, Facebook turns to Twitter to share updates

PR Daily

Even for Facebook, Twitter is an important channel for live updates in a crisis. The social media company suffered a global outage on Wednesday, affecting users on its Facebook, Instagram and WhatsApp platforms. — Facebook (@facebook) March 13, 2019.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Called “techlash,” this scrutiny and criticism has thrust several social media platforms and other tech companies, such as Uber, Facebook, Twitter, YouTube and Google in the spotlight.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

The move, slated for 2020, means brand managers can better reach consumers and target their ads. However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues. Facebook is making its ecosystem more welcoming, regardless of which service you use.

Report: Consumers want to be entertained on social media

PR Daily

The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Facebook’s dominance. What prompts consumers to follow your organization?

Facebook is adding chats back into its main app

PR Daily

Facebook is walking back its decision to push users to download its Messenger app, five years after its move caused widespread criticism. Facebook is bringing the Chats back to the app for preparing integrated messaging. Facebook reportedly expects to integrate these services by 2020.

What Facebook Shops means for the future of e-commerce

PR Daily

As the social media giant takes another step forward—and COVID-19 spurs more consumers to shop online—marketers and PR pros are rethinking online strategies. So it doesn’t matter how frictionless Facebook makes the shopping experience, some consumers just won’t convert on their platforms.”.

Facebook’s cryptocurrency gets high-level and online pushback

PR Daily

Facebook is diving into the global cryptocurrency market, but many aren’t ready for the tech giant to have more power. Facebook has been working on the program for at least a year, with its former head of Facebook Messenger heading up the blockchain team. Facebook has 2.4

Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

After more than a year of scandal, Facebook wants a do-over. However, critics say the changes will require a completely new business model for the company, and Zuckerberg doesn’t have a base of strong consumer trust to build upon. Facebook of the future.

Don’t Quit Facebook Yet

Shift Communications

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. It simply penalizes brands that are using Facebook incorrectly.

Facebook announces shopping feature

PR Daily

The more time you spend on Facebook, the more ads you see. The more ads you see, the more money advertisers will likely spend on Facebook. The problem is, if Facebook users want to buy something online, they have to leave Facebook—but not anymore.

What Consumers Think About Travel Technology

Cision

All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies.

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Old vs. new logos—consumer preferences on 5 brand revisions

Agility PR Solutions

Facebook’s, for example, sparked controversy and debate, while others, such as Slack’s, went over pretty well. The post Old vs. new logos—consumer preferences on 5 brand revisions appeared first on Agility PR Solutions.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Facebook has also made moves to support journalism. So the level of skepticism about Facebook’s journalism initiatives is high.

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Periscope breaks down barriers with younger consumers

PR Daily

Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction?

Facebook, Amazon under a cloud of criticism over latest data leak

PR Daily

A security firm found millions of vulnerable Facebook records on an Amazon cloud server, raising new questions about users’ safety and the social network’s ties to third-party vendors. Facebook has stepped into another steaming data scandal. Crisis Communications Amazon Facebook

Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer.

Top five tips to improve Facebook engagement

Prohibition

Keeping up with Facebook ’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook.

3 effective video tools for Facebook marketing

PR Daily

A quick scroll through Facebook’s news feed shows the rise in social video marketing and advertising. Facebook Watch encourages episodic video from content creators. It’s no surprise then that Facebook released their own video tool. Facebook’s free video effects tool.

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Facebook remains valuable to many users—to the tune of $1,000

PR Daily

The daily hassle of scheduling and reposting content, mixed with sometimes unpleasant consumer interactions, can be exhausting. Despite social media’s rocky year in 2018 (Facebook’s data crisis, etc.), many consumers aren’t ready to leave their online platforms behind.

Facing antitrust action, Big Tech taps into consumers’ allegiance

PR Daily

As the federal government scrutinizes Google, Facebook, Apple, Amazon and others, the behemoths are turning to their CEOs and other top execs to court a wary public. Despite waning public trust, the sector’s leaders are courting consumers’ support in a bid to remain intact.

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns

PR Daily

Following common wisdom, Facebook got out in front of bad news—$3 billion to $5 billion worth. Facebook says it is preparing to pay a hefty fine to the Federal Trade Commission for privacy violations stemming from the Cambridge Analytica scandal. Facebook won’t listen otherwise.

Will you be Who To See First on Facebook?

Shift Communications

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. Consumers, by and large, never did. The post Will you be Who To See First on Facebook? Advertising Facebook Marketing Social Media

How Much Impact Has Facebook’s Newsfeed Changes Had?

Shift Communications

Much ado was made during the month of January about Facebook’s Newsfeed changes. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages.

How Aflac overcame changes in Facebook’s algorithm

PR Daily

Facebook limits the organic reach of brands on its platform, so how can you still engage its massive user base? Facebook’s new algorithm is a major headache for communicators trying to reach big audiences on its platform. In the case of Facebook, the course is constantly changing.

How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year.

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4 ways Tom’s drives consumer success and sales on social media

PR Daily

Its Facebook page, which has more than 4.2 The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts.

Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

The research shows consumers clamor for product explainer videos. New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. What do consumers want?

Facebook Messenger ads are coming

PR Daily

Facebook Messenger is about to become a lot more promotional. It represents another opportunity to reach consumers and boost sales. Facebook’s blog post. Like Audience Network, Messenger ads are an additional placement option when businesses run ads on Facebook.

Lesson From Facebook: 5 Tips on Handling Crisis Communications

Shift Communications

Most recently, Facebook just experienced the classic example of a crisis communications case study. Facebook’s CEO Mark Zuckerberg, responded to the Cambridge Analytica scandal many days after. Brand Crisis Communications Data Facebook News Public Relations Social Media Strategy Trend

Consumers want brands to take stands—are investors following suit?

Agility PR Solutions

Brands and businesses are keenly aware of the “social” side of their endeavors, and we don’t mean Twitter and Facebook. The post Consumers want brands to take stands—are investors following suit?

YouTube to overtake Facebook in website visits

PR Daily

Facebook’s popularity is waning—at least in the United States. This drop in views could be part of Facebook’s struggles to keep user trust in the wake of data misuse scandals , or part of a larger trend as competition increases and users spend fewer hours in one place.

Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed

PR Daily

Facebook’s CEO hopes this is the moment when everything starts to get better. The piece, titled “The Facts About Facebook,” attempts to address the concerns that have arisen in the last 12 months. If users don’t trust Facebook, it’s not because they don’t understand it.

Facebook executives silent as #DeleteFacebook trends

PR Daily

The best-known faces of Facebook are staying out of the spotlight during its latest crisis. We are committed to vigorously enforcing our policies to protect people’s information and will take whatever steps are required to see that this happens,” a Facebook spokesperson told The Daily Beast.

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