Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

Facebook is at it again. Here are four ways the new Facebook “See First” feature impacts brands: 1. Facebook’s “See First” feature comes with a new algorithm to throw in the mix. Facebook’s “See First” feature is putting the control into the hands of your consumers.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

Recently, Facebook quietly unrolled a new feature called “page integrity”. The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Man poses as Target on Facebook, trolls complaining consumers

PR Daily

In a move that will make you say, “I’m surprised this doesn’t happen more often,” a man posed as a Target customer service rep on Facebook and gave hilarious fake responses to real outraged customers.

During its outage, Facebook turns to Twitter to share updates

PR Daily

Even for Facebook, Twitter is an important channel for live updates in a crisis. The social media company suffered a global outage on Wednesday, affecting users on its Facebook, Instagram and WhatsApp platforms. — Facebook (@facebook) March 13, 2019.

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue.

Facing antitrust action, Big Tech taps into consumers’ allegiance

PR Daily

As the federal government scrutinizes Google, Facebook, Apple, Amazon and others, the behemoths are turning to their CEOs and other top execs to court a wary public. Despite waning public trust, the sector’s leaders are courting consumers’ support in a bid to remain intact.

What Consumers Think About Travel Technology

Cision

All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies.

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Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

The move, slated for 2020, means brand managers can better reach consumers and target their ads. However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues. Facebook is making its ecosystem more welcoming, regardless of which service you use.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.

Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

After more than a year of scandal, Facebook wants a do-over. However, critics say the changes will require a completely new business model for the company, and Zuckerberg doesn’t have a base of strong consumer trust to build upon. Facebook of the future.

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

Facebook, Amazon under a cloud of criticism over latest data leak

PR Daily

A security firm found millions of vulnerable Facebook records on an Amazon cloud server, raising new questions about users’ safety and the social network’s ties to third-party vendors. Facebook has stepped into another steaming data scandal. Crisis Communications Amazon Facebook

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer.

Consumers want brands to take stands—are investors following suit?

Agility PR Solutions

Brands and businesses are keenly aware of the “social” side of their endeavors, and we don’t mean Twitter and Facebook. The post Consumers want brands to take stands—are investors following suit?

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Facebook has also made moves to support journalism. So the level of skepticism about Facebook’s journalism initiatives is high.

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Facebook chief attempts to steer the conversation with ‘tech talks’

PR Daily

Facebook wants to position itself in a positive light for 2019, but many questioned its CEO’s attempt to bolster the platform’s image. These will all be public, either on my Facebook or Instagram pages or on other media.

Periscope breaks down barriers with younger consumers

PR Daily

Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction?

Don’t Quit Facebook Yet

Shift Communications

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. It simply penalizes brands that are using Facebook incorrectly.

In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns

PR Daily

Following common wisdom, Facebook got out in front of bad news—$3 billion to $5 billion worth. Facebook says it is preparing to pay a hefty fine to the Federal Trade Commission for privacy violations stemming from the Cambridge Analytica scandal. Facebook won’t listen otherwise.

Facebook announces shopping feature

PR Daily

The more time you spend on Facebook, the more ads you see. The more ads you see, the more money advertisers will likely spend on Facebook. The problem is, if Facebook users want to buy something online, they have to leave Facebook—but not anymore.

3 effective video tools for Facebook marketing

PR Daily

A quick scroll through Facebook’s news feed shows the rise in social video marketing and advertising. Facebook Watch encourages episodic video from content creators. It’s no surprise then that Facebook released their own video tool. Facebook’s free video effects tool.

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Facebook remains valuable to many users—to the tune of $1,000

PR Daily

The daily hassle of scheduling and reposting content, mixed with sometimes unpleasant consumer interactions, can be exhausting. Despite social media’s rocky year in 2018 (Facebook’s data crisis, etc.), many consumers aren’t ready to leave their online platforms behind.

How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year.

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve

How Much Impact Has Facebook’s Newsfeed Changes Had?

Shift Communications

Much ado was made during the month of January about Facebook’s Newsfeed changes. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages.

Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Facebook’s ad-targeting software regularly makes people believe they are being overheard by their smartphones.

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Vero: first impressions and opportunities for consumers and businesses

PR in High Definition

Vero allows users to post photos, links, and recommendations for music, films, TV shows, books and places, and the news feed actually looks a bit more like Twitter than Instagram or Facebook to me. You may have started to hear about a new social network called Vero.

Will you be Who To See First on Facebook?

Shift Communications

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. Consumers, by and large, never did. The post Will you be Who To See First on Facebook? Advertising Facebook Marketing Social Media

Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed

PR Daily

Facebook’s CEO hopes this is the moment when everything starts to get better. The piece, titled “The Facts About Facebook,” attempts to address the concerns that have arisen in the last 12 months. If users don’t trust Facebook, it’s not because they don’t understand it.

Lesson From Facebook: 5 Tips on Handling Crisis Communications

Shift Communications

Most recently, Facebook just experienced the classic example of a crisis communications case study. Facebook’s CEO Mark Zuckerberg, responded to the Cambridge Analytica scandal many days after. Brand Crisis Communications Data Facebook News Public Relations Social Media Strategy Trend

Dove apologizes after consumers slam ad for being racist

PR Daily

The company—which has made headlines in the past for bold, empowering campaigns—had its recent ad go viral after makeup artist Naomi Blake shared screenshots of it to her Facebook page. Other consumers pointed out that Dove also faced similar criticism for a past marketing effort.

Facebook, Amazon under a cloud of criticism over latest data leak

PR Daily

A security firm found millions of vulnerable Facebook records on an Amazon cloud server, raising new questions about users’ safety and the social network’s ties to third-party vendors. Facebook has stepped into another steaming data scandal. New reports suggest that third-party apps with prior access to user data were not held to adequate security standards, and Facebook will face additional scrutiny over exposed data. Crisis Communications Amazon Facebook

YouTube to overtake Facebook in website visits

PR Daily

Facebook’s popularity is waning—at least in the United States. This drop in views could be part of Facebook’s struggles to keep user trust in the wake of data misuse scandals , or part of a larger trend as competition increases and users spend fewer hours in one place.

Study: Consumers engage with only half of brand content

PR Daily

According to the study: For B2C industries, consumers only engage with 20 percent of content on average. The study stands as a contrast to Facebook's standard for determining consumer video views.

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Facebook Tries to Stop Deluge of “Fake” Accounts with Elections Looming

Ronn Torossian

With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant.

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. Enabling CRM uploads and targeting has been incredibly successful for Facebook, and arguably for Twitter, as well.

Facebook Messenger ads are coming

PR Daily

Facebook Messenger is about to become a lot more promotional. It represents another opportunity to reach consumers and boost sales. Facebook’s blog post. Like Audience Network, Messenger ads are an additional placement option when businesses run ads on Facebook.

3 secrets to outstanding Facebook posts

PR Daily

When it comes to social media, Facebook is king. Roughly 79 percent of internet users in the United States use the platform—and most Americans use Facebook more than any other social media site or app. What makes a Facebook post get more likes, shares and comments?

Facebook executives silent as #DeleteFacebook trends

PR Daily

The best-known faces of Facebook are staying out of the spotlight during its latest crisis. We are committed to vigorously enforcing our policies to protect people’s information and will take whatever steps are required to see that this happens,” a Facebook spokesperson told The Daily Beast.

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Infographic: How Generations X, Y and Z consume video

PR Daily

Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video.