ImPRessions - Crenshaw Communications

MAY 3, 2018

Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Cision

OCTOBER 16, 2017

Bob Evans (@bobevansIT) October 11, 2017. There are dozens of companies that provide media databases and there are hundreds of thousands of PR/comms professionals that use them to identify the right influencers for their story. take my name off ur list! — Embrace Data and Continually Improve.

Media 149

Media Pitching Data Technology 149

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials.

Infographics 154

Infographics Travel Product Launch Video 154

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. In fact, html5 video in email is expected to take off in 2017- stay tuned. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

5W PR

NOVEMBER 11, 2019

Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Transactional mail open rates were almost unchanged between 2017 and 2018 at about 73%. What was interesting is that mobile email usage declined slightly from 2017 to 2018, ending at 44.3%. So, too will its message.

Data 68

Data Telecommunications Infographics Automotive 68

Cision

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” They will not take a position without a company having one. Depends on company some have a great deal of activity, e.g. Apple.

Infographics 120

Infographics Comparison Financial Study 120

Cision

MAY 12, 2017

Last week via Question 2 of the 2017 Shareholder Communications 365 Study, we learned that the majority of institutional investors that hold your stock only visit your investor relations website once a month or once a quarter. If I am looking for some extra info and feel of the company. Depends on the news/catalyst.

Infographics 149

Infographics Comparison Retail Study 149

Sword and the Script

APRIL 13, 2019

“They recognize that a crucial means to unlocking growth is by breaking barriers: whether that’s silos within their marketing organizations, dissonance between their marketing organizations and the rest of the company, or unrealized opportunities among their agencies and ecosystem partners.”. B2B product companies spend 8.7%

Study 114

Study Survey Infographics B2B 114

PRSay

NOVEMBER 18, 2016

While paid and owned media have been favored in recent years in terms of focus and budget, based on everything I heard and saw at PRSA, one thing is clear: earned media is ready to regain its seat at the table in 2017. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that.

Media 60

Media Leadership Enterprise Data 60

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Companies have a story to tell, and the media needs to tell a story. Companies have a story to tell, and the media needs to tell a story. Target your audience.

Media 71

Media Automotive Resources Financial 71

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. An email campaign sent to seven hundred customers makes fourteen of them buy your new product. Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? We’re now in our fifth year being honored by Minnesota Business mag as a “Best Company To Work For.” You started Maccabee PR back in 1996– more than 20 years ago. Congratulations!

Agency 113

Agency SEO Social Media Pinterest 113

Buzzstream

FEBRUARY 3, 2021

Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. However, if they’re an interior design company, a banking app, a property brand, a construction company etc. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” Invisible Content. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. Some companies allocate budgets for promotion on social media. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

Beyond PR

JULY 17, 2017

First, we commissioned some research to look into Cision’s heritage and quickly realized that no one company has been around for 150 years. Rather, our history is like a family tree that came together over time via multiple companies, mergers and partnerships. In March, we combined with Capitol Acquisition Corp.

Infographics 64

Infographics Software Agency Company 64

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. 10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

SEPTEMBER 23, 2015

According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. million impressions on Twitter.

Google 40

Google Trends Community Twitter 40

Cision

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. The company website as a whole is valuable. I go to the investor relations section of the website to access company calls and presentations.

Infographics 153

Infographics Comparison Study Retail 153

Cision

MAY 3, 2017

The media attention that companies get can positive or negative. UNESCO (@UNESCO) May 1, 2017. Companies need to understand the buying habits of the brands but also the politics of their customers. Companies cannot lose sight of this. Image source: The 2017 Cision State of the Media Report.

Brand 253

Brand Branding Government Ethics 253

PR Conversations

OCTOBER 20, 2015

In terms of a specific company, I’d like to go somewhere that has a start-up culture. Several companies come immediately to mind. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

As companies mature, they’re finding ways to show the value of content and use that evidence to grow accordingly. Your company mission usually doesn’t fluctuate. It’s your job to show them the value, communicating why content can make a difference for your companies. million in content costs.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Beyond PR

MAY 3, 2017

The media attention that companies get can positive or negative. UNESCO (@UNESCO) May 1, 2017. Companies need to understand the buying habits of the brands but also the politics of their customers. Companies cannot lose sight of this. Image source: The 2017 Cision State of the Media Report.

Brand 55

Brand Branding Government Ethics 55

Critical Mention

AUGUST 29, 2018

It’s a valid argument that in-person interactions are more valuable in our personal lives but if we want to increase our company’s reach to as many people as possible, strategic social media posts are the way to go. In fact, in a 2017 census, 81% of the U.S. Build your brand voice. The trick is to have a distinct, relatable identity.

Social Media 61

Social Media Media Infographics Financial 61

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. Companies with higher volumes of social media posts didn’t earn equivalent engagement among followers in 2016. Read Time: 2 minutes.

Social Media 70

Social Media Pharmaceuticals Company Media 70

Sword and the Script

MAY 5, 2020

Here’s the list of PR technology companies I’m watching. The company says the average number of daily pitches was 13 in February and just 10 in January. For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company.

Pitching 84

Pitching Survey System Technology 84

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. This means you need to repurpose your content and convert it into videos, slideshows, podcasts, infographics and other forms.

How To 129

How To Content Marketing Engineering Advertising 129

Shift Communications

SEPTEMBER 18, 2017

We help connect our companies with audiences who matter most to the company, from investors to activists to customers. For example, here’s the remainder of 2017’s calendar for AdAge magazine: My PR team would advise me to craft stories, topics, articles, bylines, etc. Matching Customer Behavior to Public Relations.

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

JANUARY 23, 2019

To counter, Vox founder and editor-at-large Ezra Klein believes the explainer is the only logical format for a modern media company “where everything is archivable, where it’s all linkable, where it’s embeddable, persistent, and length isn’t a problem.” You have to educate, entertain, and own your audience.

Media 99

Media Journalism Content Marketing Education 99

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Most writers at media companies simply use the CMS as a place to paste in their writing.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. We’ll start to see more launches of separate content brands, sponsored by companies who want to create an ethos around content. It’s not at all obvious that the company is involved, and yet it’s a brilliant marketing tool. Expect to see more of that in 2017.

Brand 40

Brand Branding Small Business Advertising 40

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. This means you need to repurpose your content and convert it into videos, slideshows, podcasts, infographics and other forms.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

OCTOBER 22, 2016

Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017). The company published report – Google Universal & Extended Search 2016 – which also noted the trend toward “universal” search means multimedia like images and videos increasingly important.

Web 60

Web Google Mobile B2B 60