Presspage

AUGUST 15, 2017

the importance of measurability. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. In fact, html5 video in email is expected to take off in 2017- stay tuned. thought leadership.

Technology 115

Technology Big Data Video Data 115

5W PR

NOVEMBER 11, 2019

Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Transactional mail open rates were almost unchanged between 2017 and 2018 at about 73%. So, too will its message.

Data 68

Data Telecommunications Infographics Automotive 68

PRSay

NOVEMBER 18, 2016

While paid and owned media have been favored in recent years in terms of focus and budget, based on everything I heard and saw at PRSA, one thing is clear: earned media is ready to regain its seat at the table in 2017. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that.

Media 60

Media Leadership Enterprise Data 60

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Social media spending dropped for the first time since August 2017 from 13.8%

Study 116

Study Survey Infographics B2B 116

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Conversations

OCTOBER 20, 2015

In terms of a specific company, I’d like to go somewhere that has a start-up culture. Several companies come immediately to mind. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

MAY 5, 2020

Here’s the list of PR technology companies I’m watching. The company says the average number of daily pitches was 13 in February and just 10 in January. For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company.

Pitching 85

Pitching Survey System Technology 85

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum.

How To 129

How To Content Marketing Engineering Advertising 129

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Most writers at media companies simply use the CMS as a place to paste in their writing.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum.

How To 40

How To Engineering Content Marketing Advertising 40