PR Conversations

OCTOBER 20, 2015

In terms of a specific company, I’d like to go somewhere that has a start-up culture. Several companies come immediately to mind. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Cision

MAY 3, 2017

The media attention that companies get can positive or negative. UNESCO (@UNESCO) May 1, 2017. Companies need to understand the buying habits of the brands but also the politics of their customers. Companies cannot lose sight of this. Image source: The 2017 Cision State of the Media Report.

Brand 253

Brand Branding Government Ethics 253

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

MAY 3, 2017

The media attention that companies get can positive or negative. UNESCO (@UNESCO) May 1, 2017. Companies need to understand the buying habits of the brands but also the politics of their customers. Companies cannot lose sight of this. Image source: The 2017 Cision State of the Media Report.

Brand 55

Brand Branding Government Ethics 55

Critical Mention

AUGUST 29, 2018

It’s a valid argument that in-person interactions are more valuable in our personal lives but if we want to increase our company’s reach to as many people as possible, strategic social media posts are the way to go. In fact, in a 2017 census, 81% of the U.S. Build your brand voice. The trick is to have a distinct, relatable identity.

Social Media 61

Social Media Media Infographics Financial 61

Sword and the Script

MAY 5, 2020

Here’s the list of PR technology companies I’m watching. The company says the average number of daily pitches was 13 in February and just 10 in January. For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company.

Pitching 85

Pitching Survey System Technology 85

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” ” To many, injecting a CTA into a piece of writing is to sully the art form. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

Contently - Strategy

JANUARY 23, 2019

To counter, Vox founder and editor-at-large Ezra Klein believes the explainer is the only logical format for a modern media company “where everything is archivable, where it’s all linkable, where it’s embeddable, persistent, and length isn’t a problem.” “Obsessives first,” Klein said.

Media 111

Media Journalism Content Marketing Education 111

Shift Communications

SEPTEMBER 18, 2017

We help connect our companies with audiences who matter most to the company, from investors to activists to customers. For example, here’s the remainder of 2017’s calendar for AdAge magazine: My PR team would advise me to craft stories, topics, articles, bylines, etc. Matching Customer Behavior to Public Relations.

Analytics 132

Analytics Data-Driven PR Data Software 132

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. We’ll start to see more launches of separate content brands, sponsored by companies who want to create an ethos around content. It’s not at all obvious that the company is involved, and yet it’s a brilliant marketing tool. Expect to see more of that in 2017.

Brand 40

Brand Branding Small Business Advertising 40