Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye!

Brand 116

Brand Branding Fashion Marketing 116

5W PR

MAY 16, 2017

After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase. Lagostina showed off the brand new Nera Hard Anodized collection, in the trend-driven color black, along with my personal favorite product, a gorgeous hammered copper Lasagna pan.

Internal 68

Internal International Print Skype 68

Cision

MARCH 22, 2017

With rapidly evolving technology and new mediums of communication, we’re getting to a place where an insane amount of time is being spent on the packaging and overall delivery of what we’re saying, but the actual message is getting lost in translation. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. . Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. Most of it is shouting, and there is very little listening.

Survey 126

Survey Brand Branding Analysis 126

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). JC: I started my career in consumer-packaged goods. JC: Storytelling is, in my mind, the essence of brand development. 1) How did you get into marketing?

Storytelling 85

Storytelling Brand Branding Customer Service 85

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal. Happy holidays! Alan Marcus.

Consumer 60

Consumer Media Analytics Travel 60

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. According to Nielsen, the majority of consumers place more trust in earned media versus paid and owned.

How To 223

How To Marketing Storytelling Measurement 223

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. She also serves on the 2017–2018 Industry News and Current Events Subcommittee for PRSSA National.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 3) Should brands mix sports and politics? According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” ” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. As my boss, Cision CEO, Kevin Akeroyd, explained to Adweek , “Big brands cannot suddenly pull out in any kind of mass-scale way. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Can you share with us what your initial goals were in 2017 and how have they changed today? Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

Travel 109

Travel Data Industry Hotels 109

Sword and the Script

JULY 18, 2023

Marketing technology spend remains high. Six in 10 (60%) of businesses say they are increasing spending on marketing technology, services and personnel this year. Strong brands help close B2B sales deals. This means a B2B purchase is increasingly being made based on the company’s brand.” ” Read more on McKinsey 3.

B2B 78

B2B Marketing Survey Study 78

Cision

JUNE 19, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer.

Strategy 158

Strategy Marketing Media Consumer 158

Shift Communications

JANUARY 3, 2017

When pressed on the “why” behind this ask, these same clients and prospects often point to the goal of broader brand awareness. Nonetheless, often broad brand awareness actually isn’t what many businesses need or what helps move the dial and achieve even more mission critical things, like surpassing sales target goals. Right Message.

Media 104

Media Training Technology Consumer 104

ImPRessions - Crenshaw Communications

APRIL 3, 2019

But 2019 has so far been a rough year for the world’s most valuable brand. In consumer technology, it’s the norm for sales to slow and profits to erode over time. The charging pad was originally announced in September 2017 and scheduled for sale last year. Until recently, that is.

Wireless 156

Wireless Privacy Engineering Reputation 156

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Audience Data. Browser used.

Data 145

Data How To Storytelling Analytics 145

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. What was the amount and quality of brand mentions/discussions? You may need to use technology to track these metrics. Has their brand voice changed recently? Working with influencers: Now what?

Marketing 156

Marketing Guidelines Measurement Analytics 156

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. My journey started in August 2017 when I submitted my application. She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities. I call it my one-year intensive.

Nonprofit 118

Nonprofit Conference Study Retail 118

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. Why the story matters to the company and should matter to the customer or consumer.

Meeting 57

Meeting Automotive Mobile Transportation 57

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Brands who require specialized experience or skills on top of well-rounded PR knowledge may struggle to find the ideal candidate. Challenge #2: Talent Recruitment and Retention.

Measurement 225

Measurement Tools eBook Analytics 225

Cision

NOVEMBER 2, 2017

In fact, nearly 60 percent of brands who are members of the Association of National Advertisers say they have in-house creative teams, which is an increase of about 18 percent over the past seven years. Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming.

Agency 189

Agency Creativity Internal International 189

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Marketing’s funnel is changing. Rise of native advertising.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

NOVEMBER 26, 2018

According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements. They create fresh content. A lot of marketing plans revolve around content publicity.

Marketing 80

Marketing SEO Advertising Advertising 80

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. Looking Ahead.

B2B 60

B2B Leadership Crisis Communications Technology 60

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. © Stephen Dupont, 2017. Enter an awards competition. For example, PRSA offers the Silver Anvils and the Bronze Anvils.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. 8) History and backstory.

Software 115

Software Tools Publicity System 115

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. Former Airbnb CMO Jonathan Mildenhall will kick off the conference on Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

Prakkypedia

NOVEMBER 5, 2017

An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. The media news tends to be about the big brands, with a TV entertainment focus. The new kid on the block, Red Ink was launched by Nine in October 2017.

Media 76

Media Journalism Radio Print 76

Mindful Marketing

DECEMBER 28, 2019

It has to do with building brands. In 2017, the upscale British fashion label Burberry destroyed over $38 million worth of its own clothing, perfume, and accessories. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million. Burberry has about 50 stores in the continental U.S.

Fashion 67

Fashion Energy Chemicals Retail 67