ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

Agency 136

Agency Meeting Print Course 136

The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

Internal 78

Internal International Agency Banking 78

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 73

Survey Corporate Comparison Financial 73

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. Brands should treat influencers like they do agencies – as an extension of the team.

Marketing 60

Marketing Survey B2B Study 60

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert.

Communications 64

Communications Marketing Radio Airlines 64

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. The 7 Worst-Performing Blog Posts in 2017. Which is better: reach or time?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. She advises writers to “Build a corner. Why not now?

Creativity 60

Creativity Writing Skype Travel 60

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This data in each case has been collected by a third-party research agency.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”. Is your PR agency bring creative ideas to the table?

Survey 60

Survey Blogging Corporate Analytics 60

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session.

Software 138

Software Pitching System Analytics 138

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 144

Analysis Tools Software SMB 144

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. In this early 2016 blog installment, you'll find essential blog redesign tips that still ring true in 2017 and a brutally honest critique of our former blog.

Crisis 48

Crisis Local Blogging Creativity 48

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. . Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” What’s your writing routine like now?

Writing 121

Writing Creativity Local Pitching 121

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 93

Agency Trends Marketing Survey 93

Flack's Revenge

SEPTEMBER 15, 2020

That was written in 2017, but the practice continues to grow. It can help in other ways, too (depending on how broadly you define PR, and how resourceful and versatile your agency and team are). I’ll be writing more on this topic, and posting about tools that can support ABM PR. Here are some ways.

B2B 177

B2B Case Study Enterprise Resources 177

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Working with an influencer agency is also one of the fastest ways to connect with well-established people who get heard due to their massive followings. .

Strategy 251

Strategy Case Study Instagram Print 251

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This data in each case has been collected by a third-party research agency.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 113

Sports Advertising Advertising Survey 113

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms.

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

MARCH 2, 2021

In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 150

Company Tools Technology Software 150

Stephen Waddington

FEBRUARY 14, 2019

I’ve recently landed at Metia, the digital marketing agency as managing director. We don’t talk about the fact that he beat me to PR Blogger of the Year in 2017. What we have been discussing is how we could help people that are looking to get ahead in their career, as well as create a talent pipeline for our agency.

Communications 95

Communications Community Blogging Agency 95

Cision

JULY 13, 2017

I think many agencies and brands forget what gets put into a post from time, gas and even our fees we pay for social media schedulers/online services that help organize your ads. I feel like that is the final piece to really being connected to a brand and not just write a post and move on from each other.

Pitching 233

Pitching How To Real Estate Twitter 233

PRSay

MARCH 9, 2017

If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do. What is your answer?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Cision

JUNE 29, 2017

With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. I want Fenton to be the go-to agency for advocacy organizations, non-profits, foundations and sustainable brands. We shouldn’t lose the art of the pitch or an appreciation for great writing. Become a Fenton Fellow !

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. A picture of Polly with the original cast of “Ain’t Too Proud” at the 2017 SF AIDS Walk opening ceremony – a promotional appearance.

Healthcare 52

Healthcare Exercises Pitching Sports 52

Sword and the Script

APRIL 9, 2019

2017: $91,000. 2) Median PR salary by in-house, agency or non-profit. Corporate positions do tend to pay more than agency positions – and that remained true this year. In writing this post, I checked my local area and the site says the average (not median) salary for a “public relations manager” in the U.S. 2018: $95,000.

Publicity 93

Publicity Survey Comparison Report 93

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. And here we go…here are the benchmarks from 2017. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) As a bonus, Techmeme launched its own podcast earlier this year, hoping to duplicate the roaring success of The New York Times Daily, a top podcast since 2017. UberConference.

Tools 108

Tools SMB Survey Software 108

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. By: Kelsea Bruce, Social Media Director.

Interviews 88

Interviews Instagram Video Creativity 88