Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 72

Survey Corporate Comparison Financial 72

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” It’s a great creative outlet.

Writing 120

Writing Creativity Local Pitching 120

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. She writes: “Want to know the real reason brands publish content with no value? 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table? Talk to Us!

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. The 7 Worst-Performing Blog Posts in 2017. Which is better: reach or time?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 142

Analysis Tools Software SMB 142

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”. Is your PR agency bring creative ideas to the table?

Survey 60

Survey Blogging Corporate Analytics 60

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. with insider advice from pros at Life Time Fitness, Kuno Creative, Fast Horse, Honeywell and crisis experts Jon Austin and Jim Lukaszewski.

Crisis 48

Crisis Local Blogging Creativity 48

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. . Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. This is the second-highest rate charged for the game, after 2017’s $4.7 For those interested in more, I published similarly-themed roundups in 2017 and 2019 discussing Super Bowl commercials over time. According to Ms.

Sports 111

Sports Advertising Advertising Survey 111

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Working with an influencer agency is also one of the fastest ways to connect with well-established people who get heard due to their massive followings. .

Strategy 251

Strategy Case Study Instagram Print 251

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 92

Agency Trends Marketing Survey 92

Shift Communications

NOVEMBER 14, 2017

As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility. Research = Accuracy.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Cision

JUNE 29, 2017

With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. I want Fenton to be the go-to agency for advocacy organizations, non-profits, foundations and sustainable brands. And I want to grow what we’re doing in video, digital and creative. Become a Fenton Fellow !

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. A picture of Polly with the original cast of “Ain’t Too Proud” at the 2017 SF AIDS Walk opening ceremony – a promotional appearance.

Healthcare 52

Healthcare Exercises Pitching Sports 52

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. By: Kelsea Bruce, Social Media Director.

Interviews 88

Interviews Instagram Video Creativity 88

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter .

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 190

Writing Communications Marketing B2B 190

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

5W PR

NOVEMBER 9, 2017

Forbes reported that 84% of marketers planned on working with influencers in 2017. Hiring an influencer allows the ability to tap the intangible of authentic creativity, and a long-term partnership gives you continued access to that creativity over time. Just how crowded is the space getting?

Marketing 95

Marketing SEO Creativity YouTube 95

Karen Freberg

MAY 25, 2019

In just a few weeks, I will be heading to Cannes to attend the Cannes Lions Festival of Creativity for the second time. First time I attended the festival was in 2017, where I walked away with a ton of insights, experiences, and stories to share w/ my students. I am still amazed it’s almost here.

Education 50

Education Case Study Meeting Creativity 50

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. HPRA provides year-round programs, professional development seminars and networking among other services. . .

Automotive 245

Automotive Resources Strategy Consumer 245

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. By: Kelsea Bruce, Social Media Director.

Interviews 60

Interviews Instagram Video Creativity 60

Norton's Notes

JULY 19, 2017

With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector. As I write this I can’t believe it’s already the 19th July, so as we are easily half way through the year. Those are my top 10 PR campaigns to date in 2017.

Hotels 28

Hotels Video Fashion Creativity 28

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. .” ” SHIFT anticipates making HAROLD available to clients as early as Q4 2016 or Q1 2017.

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

SEPTEMBER 18, 2017

I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? For example, here’s the remainder of 2017’s calendar for AdAge magazine: My PR team would advise me to craft stories, topics, articles, bylines, etc. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

OCTOBER 1, 2016

There are 45 pages in the PDF version of the 2017 Benchmarks, Budgets, and Trends—North America report this year. 61% have put the content marketing strategy in writing. 2017 B2B Content Marketing Benchmarks, Budgets, and Trends from MarketingProfs. Has your B2B agency stopped bringing creative content ideas?

Content Marketing 60

Content Marketing Marketing B2B Survey 60

Ethical Voices

JUNE 12, 2023

I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take. I’m in the middle of working with a client where there are six messaging guides I have to write.

Ethics 69

Ethics Storytelling Communications Training 69