ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video.

Trends 120

Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

An agency can help craft the most interesting version, something we tackled in a recent post. We recently heard of an agency “relieved of its duties” for a client based on a rather flimsy rationale. ” When an agency receives a suitable request for proposal, they’re naturally eager to win.

Agency 136

Agency Pitching Construction Print 136

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

SEO 120

SEO Creativity Mobile Journalism 120

Shift Communications

NOVEMBER 27, 2017

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. As in, the weeks between Thanksgiving and December 10, 2017. Between Thanksgiving and December 10, 2017. Companies slow down in America between Thanksgiving and New Year’s Day. People’s thoughts turn towards friends, family, and home.

Publicity 102

Publicity Analytics B2B Agency 102

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Some companies retain a PR agency simply to generate as many media placements as possible. The most successful clients view an agency as a strategic partner and an extension of their own communications team, privy to C-level thinking and fully trusted with confidential material. If that’s the case, don’t pretend otherwise.

How To 120

How To Case Study Product Launch Agency 120

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Agility PR Solutions

FEBRUARY 4, 2019

New York City-based SourceCode Communications, launched in 2017 by Hotwire Global vets Becky Honeyman and Greg Mondshein, was built on the premise of returning a level of humanity […]. The post Agency of the Year: SourceCode’s inspiring mission produces landmark results appeared first on Agility PR Solutions.

Agency 104

Agency Storytelling Communications Publicity 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

Agency 136

Agency Meeting Print Course 136

Shift Communications

OCTOBER 27, 2017

Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. downwards on average. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

Waxing UnLyrical

NOVEMBER 2, 2017

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. First, we discussed Angie’s background and her entry into the world of measurement: A1 Long career in PR w/agencies & #JCP – Silver Anvils. Angela Jeffrey (@ajeffrey1) October 12, 2017. link] #measurepr.

Measurement 77

Measurement Advertising Advertising Community 77

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 72

Survey Corporate Comparison Financial 72

Shift Communications

DECEMBER 29, 2017

The best of Q4 2017 focused on data conferences, PR trends and the state of social media. . State Of Social Media, 3Q 2017: Twitter Restates. As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. Want to see how to analyze your own blog? Here’s how. Jordyn Danielson.

Government 60

Government Twitter Data Social Media 60

The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

Internal 78

Internal International Agency Banking 78

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Looking Ahead: What It Means for Marketing and PR.

Twitter 92

Twitter Social Media Media Conference 92

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. 2017 was not the rideshare company’s most flattering year as the tech community watched scandal after scandal unfold each month. Social media continues to inform the lives of everyone, especially brands.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2017, the tsunami of content will only increase. However, the year that the bubble bursts will not be 2017. Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. cta] The post State of Social Q4 2017: Facebook Smashes Ad Revenue Records, $6 ARPU appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Facebook 92

Facebook Mobile Advertising Advertising 92

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. Brands should treat influencers like they do agencies – as an extension of the team.

Marketing 60

Marketing Survey B2B Study 60

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. cta] The post State of Social Q1 2017: Facebook nears 2 billion users, says video or else appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. User Growth.

Facebook 107

Facebook Video Mobile Advertising 107

Shift Communications

NOVEMBER 8, 2017

cta] The post State of Social Q3 2017: Snapchat Struggles For Relevance appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Snapchat needs to show its viability in Q4; if they don’t, prepare to throw in the towel on the platform. Christopher S. Vice President, Marketing Technology.

Instagram 84

Instagram Facebook Social Media Advertising 84

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. cta] The post State of Social Q1 2017: Twitter User Growth Takes Off appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Audience Growth.

Twitter 84

Twitter Mobile Conference Analytics 84

Shift Communications

FEBRUARY 9, 2018

cta] The post State of Social Q4 2017: Twitter Becomes Profitable appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Twitter should remain a part of your digital marketing mix if major events, news, and conferences are part of your marketing mix as well. Christopher S.

Twitter 74

Twitter Conference Advertising Advertising 74

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. By September 2017, the Bell Pottinger firm had all. To prove it, he resigned from Bell Pottinger.

Crisis 64

Crisis Ethics Financial Conference 64

PRSay

FEBRUARY 20, 2019

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. Also, we shot a video in August 2016 — a year before the eclipse — to make it look like the 2017 eclipse would be largely cloudless, and we displayed a limited-edition Braille map of the eclipse.

Energy 84

Energy Case Study Education Guidelines 84

Shift Communications

FEBRUARY 7, 2018

cta] The post State of Social Q4 2017: Snapchat Snaps Back appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. If it turns out that audiences are engaged, run some test ads to see how it performs versus other channels. Christopher S. Vice President, Marketing Technology.

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Shift Communications

MAY 11, 2017

cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

Advertising 97

Advertising Advertising Facebook Social Media 97

5W PR

MAY 16, 2017

Trendspotting at IHHS 2017 – here’s what to look for heading your way: SMART PRODUCTS: “Smart” products are getting event smarter…From garbage cans that open from voice commands to WiFi enabled grills and sous vide machines, housewares manufacturers are innovating with the tech-savvy consumer in mind. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. United Airlines reminded all of us why crisis PR is still incredibly important. Top 10 U.S. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

Agility PR Solutions

FEBRUARY 13, 2019

Founded by former video game journalists and content creators in March of 2017, Oceanside, Calif.-based The post Best New Agency: Vicarious brings all-business approach to video game PR appeared first on Agility PR Solutions. Our company was founded with only one mission […].

Video 60

Video Agency Industry Company 60

Prohibition

DECEMBER 4, 2017

Therefore, we are thrilled to announce that we won Outstanding Public Relations Consultancy 2017 ! Whilst demonstrating clear business growth and new business wins, the agency really stands out thanks to its commitment to nurturing talent and keeping it in the region. The CIPR said: “ Prohibition was a clear winner in this category.

Publicity 0

Publicity Local Agency Social Media 0

Prohibition

DECEMBER 4, 2017

Therefore, we are thrilled to announce that we won Outstanding Public Relations Consultancy 2017 ! Whilst demonstrating clear business growth and new business wins, the agency really stands out thanks to its commitment to nurturing talent and keeping it in the region. The CIPR said: “ Prohibition was a clear winner in this category.

Publicity 48

Publicity Local Agency Social Media 48

Prohibition

DECEMBER 1, 2021

We’re looking for a PR Account Executive to join our Leeds based agency. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. We pride ourselves on being one of the country’s top agencies outside of the London bubble.

B2C 133

B2C Healthcare Training Agency 133

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This data in each case has been collected by a third-party research agency.

Publicity 167

Publicity Ethics Training Education 167

5W PR

MARCH 23, 2018

In 2017, voice search saw a massive spike in popularity – and it’s only gaining more steam. What Are Some Exciting New SEO Features to Look Forward to in 2018? There are a ton of new features coming this year! The most notable changes I look forward to include: Voice Search. Many people nowadays prefer voice search compared to typing.

Interviews 84

Interviews Agency SEO Google 84