Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. I’ve recently landed at Metia, the digital marketing agency as managing director. We don’t talk about the fact that he beat me to PR Blogger of the Year in 2017. In March we’re launching Comms School.

Communications 95

Communications Community Blogging Agency 95

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 99

Agency Trends Marketing Survey 99

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion in 2016 (Public Relations and Communications Association, 2016).

Publicity 72

Publicity Ethics Training Education 72

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” And if they didn’t, shouldn’t they have?

Corporate 198

Corporate Brand Branding Agriculture 198

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 200

Writing Communications Marketing B2B 200

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. sponsored.

Interviews 88

Interviews Instagram Video Creativity 88

PRSay

DECEMBER 21, 2017

Monita rose in health-care communications and became vice chair and worldwide director of strategic planning at Manning Selvage & Lee (now MSL, a division of Publicis), one of the world’s largest agencies. Marilyn is integrated-communication coordinator at Eskenazi Health , a major Indianapolis hospital. PR connections.

Publicity 151

Publicity Radio Technology Sports 151

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Livestream goes mainstream. Livestreams become mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. sponsored.

Interviews 60

Interviews Instagram Video Creativity 60

Sword and the Script

MARCH 28, 2017

Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. A professional will know how to build rapport and ask questions that elicit responses worth writing. 2017 PR Salary Survey Suggests Demand for Talent Tightening . Talk to Us!

B2B 60

B2B Blogging How To Media 60

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

JUNE 12, 2023

Folks who worked at that organization bring a very different perspective to advocacy communications. I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take.

Ethics 70

Ethics Storytelling Communications Training 70

Contently - Strategy

OCTOBER 4, 2018

According to Brooklynn Kramer, client success manager at Qnary, an agency that manages social media presences for executives, Facebook is the platform that most values a sense of nostalgia. Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories.

Brand 111

Brand Branding LinkedIn Instagram 111

Presspage

AUGUST 10, 2018

New name, new PR direction The rebrand has allowed the Sourcewell PR team to adopt a new approach to how they relate to their community. Under the name NJPA, the Sourcewell team found it difficult to communicate the service-oriented nature of their organization. “It was a pretty clunky process. So not very shareable or engaging.

Brand 74

Brand Branding Government Training 74

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you.

Analytics 71

Analytics Report Technology Pitching 71

PR Conversations

OCTOBER 11, 2018

From the variety of people and professions you rub up against to the buzzy nature of the job, the intellectual stimulation, the writing/telling stories, and, of course, the pay. There is a very individualistic focus in thinking about work and careers in PR/communications that is evident in both the literature and practice.

Communications 104

Communications Community Measurement Study 104

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. It’s fresh thinking the PR community needs.

Case Study 119

Case Study Software Data Web 119

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young.

Marketing 63

Marketing SEO Pharmaceuticals Google 63

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. More than once I’ve seen solid thought leadership content languish unread until it’s discovered by an influential blogger with a small but tight link to a niche community.

Leadership 66

Leadership B2B Study Marketing 66

Sword and the Script

NOVEMBER 1, 2016

Today I spend most of my waking hours building similar platforms for clients, and many evenings reading, studying or writing about the subject. In 2017, I predict we’re going to see a dramatic thinning of the martech and adtech landscape both through acquisition and attrition. Does your agency eat, breath and sleep content marketing?

Marketing 60

Marketing Study Survey Content Marketing 60

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. This was a conversation I had back in late 2016, and it continued on for 2017. Each year, the class gets more and more exposure, which has been very exciting. No pressure, right? That’s what I thought.

Social Media 40

Social Media Media Exercises Education 40

Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker.

Google 64

Google Digital PR Mobile SEO 64

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ Markle is said to have contacted the company after sampling their products for herself in 2017. It was awesome,’ she writes on the company website.

Instagram 60

Instagram Brand Branding Publicity 60

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Watch some great coverage in 2017? Annie Perkins. Vice President. Contact us today !

Print 60

Print Media Travel Wireless 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

APRIL 9, 2019

2017: $91,000. 2) Median PR salary by in-house, agency or non-profit. Corporate positions do tend to pay more than agency positions – and that remained true this year. Non-profit communications salary was $85,000. The median salary for public relations professionals in the last 12 months came in at $95,000.

Publicity 96

Publicity Survey Comparison Report 96

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

MAY 31, 2018

Nicola Quinn leads communication for the Royal National Lifeboat Institution (RNLI) in the North East. Her career spans agencies and corporate organisations in London, New York and her native Newcastle. Since 2014 Matty has worked for Super Cat PR , a music marketing agency. It’s the northern arm of the consumer agency W.

Local 60

Local Agency Corporate Internal 60

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. The findings put some data around the trends in the PR community and the report is embedded nearby.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. Something similar has happened in content marketing and blogging in the marketing community. Bloggers that report having success in their blogging efforts blog publish content at least weekly, spend hours writing posts, they obsess over analytics…and the publish longer posts.

Content Marketing 78

Content Marketing Study Analysis Marketing 78