ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

Agency 136

Agency Meeting Print Course 136

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This data in each case has been collected by a third-party research agency.

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. measurePR. — Perfect #measurePR.

Measurement 40

Measurement Financial Crisis Internal 40

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. In this early 2016 blog installment, you'll find essential blog redesign tips that still ring true in 2017 and a brutally honest critique of our former blog.

Crisis 48

Crisis Local Blogging Creativity 48

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Top publishers they’ve written for (linked).

Company 156

Company Tools Technology Software 156

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This data in each case has been collected by a third-party research agency.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 65

Internal International Data Media 65

PRSay

DECEMBER 21, 2017

Monita rose in health-care communications and became vice chair and worldwide director of strategic planning at Manning Selvage & Lee (now MSL, a division of Publicis), one of the world’s largest agencies. Their oldest son Brendon was 2017 chair of the PRSA Health Academy , and is a sought-after consultant. PR connections.

Publicity 151

Publicity Radio Technology Sports 151

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 200

Writing Communications Marketing B2B 200

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. We are excited about attending ourselves!

Conference 66

Conference Crisis Management Survey Big Data 66

5W PR

MARCH 12, 2018

Lycored, an international wellness company at the forefront of ingredient and nutrition supplements, looked to 5W Public Relations to develop and implement a 360-degree campaign that created a conversations around ingestible skincare as an essential part of skin health in the U.S. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I look forward to the PRSA International Conference every year for so many reasons. I will continue to show my gratitude in 2017 and beyond!

Skype 150

Skype Industry Storytelling Interviews 150

5W PR

NOVEMBER 9, 2017

Forbes reported that 84% of marketers planned on working with influencers in 2017. When each influencer program comes to an end, catalog all of the content to create a library of vetted materials that can be repurposed when the internal content workflow backs up. Just how crowded is the space getting?

Marketing 95

Marketing SEO Creativity YouTube 95

Communications Conversations

AUGUST 15, 2017

Zach’s a recent grad (2017) who I met a couple years ago during one of my many visits to the WSU campus. During my internships, I was able to try my hand at many tasks including writing, research, design, photo/videography, and project management. Zach Spanton is one of those people.

Meeting 114

Meeting Guidelines Writing Local 114

Sword and the Script

APRIL 1, 2017

In 2017, however, this number increased to 61%.”. As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month,” writes reporter Sapna Maheshwari. The frustration of developing communications that stroke internal egos , rather than customer desires, was another. Then on Just 5,000.

Advertising 63

Advertising Advertising Print Study 63

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. And the people writing the checks aren’t sure whether the things they are funding are actually working. It’s as if earned media is a shiny new toy. Something is very, very wrong with this picture. A Fundamental Flaw.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

SEPTEMBER 19, 2017

The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. See Review Marketing Becomes Top Priority for 2017 ). The best way to spend an additional 10% is identifying the practice area that generates the most revenue, and hiring a content writing company to compose 10,000 to 15,000 words of online content about it.

Marketing 63

Marketing SEO Pharmaceuticals Google 63

Shift Communications

DECEMBER 15, 2016

Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. Watch some great coverage in 2017? On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

PR Conversations

OCTOBER 11, 2018

From the variety of people and professions you rub up against to the buzzy nature of the job, the intellectual stimulation, the writing/telling stories, and, of course, the pay. You write from personal experience and speak directly to those able to take action and reset their lives. Which brings me to my main point.

Communications 104

Communications Community Measurement Study 104

Mark My Words

DECEMBER 15, 2020

It’s a royal p take and the Queen should take away their titles’ Royal commentator and former Editor of International Who’s Who, Richard Fitzwilliams said the investment may cause friction with the palace. Markle is said to have contacted the company after sampling their products for herself in 2017.

Instagram 60

Instagram Brand Branding Publicity 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work.

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

NOVEMBER 3, 2016

But the free-for-all atmosphere of the Internet and encouragement for professionals to blur their social media and professional pursuits creates an interesting dynamic if not dilemma moving into 2017 and beyond. Better yet, adopt a “digital etiquette.”. Author Courtney Lukitsch is Founder and Principal at Gotham PR in New York and London.

Social Media 120

Social Media Media Reputation Training 120

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) As a bonus, Techmeme launched its own podcast earlier this year, hoping to duplicate the roaring success of The New York Times Daily, a top podcast since 2017. UberConference.

Tools 108

Tools SMB Survey Software 108

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Stephen Covey and the seven Habits of Highly Effective People write about the emotional bank account.

Ethics 78

Ethics How To Training Employee 78

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. And here we go…here are the benchmarks from 2017. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125.

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Stephen Waddington

MAY 31, 2018

Her career spans agencies and corporate organisations in London, New York and her native Newcastle. He started his career as an intern at Generator helping promote bands, and organising gigs and festivals in the region. Since 2014 Matty has worked for Super Cat PR , a music marketing agency.

Local 60

Local Agency Corporate Internal 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

OCTOBER 31, 2017

In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. If your company has spent resources on quality original data or analysis for a report, there’s no reason you can’t write a blog about it and include a link to the registration page at the bottom. Internal links. Use it here.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

AUGUST 6, 2019

OnePitch is a new startup in PR tech that has been running a free beta program since September 2017. The media monitoring tools offered by TrendKite will run an agency about $3,500 per client, per year, though you can get a volume discount. marketers, PR, IR and internal communications professionals?to

Marketing 64

Marketing Pitching Corporate Tools 64

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Write data-driven content. Write email subject lines. Write performance reports.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. This was done in 2017, but a study like this can 100% be done today as a digital PR campaign. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post.

Digital PR 62

Digital PR Examples Strategy Survey 62

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

FEBRUARY 4, 2020

There are additional benefits, according to LeighAnne Manwiller , writing for the company’s blog : “Through various unsubscribe and subscribe options, a journalist with a profile within the Meltwater platform has the ability to control whose pitches they receive. Searching for an agency partner brings both expertise and execution?

Software 105

Software Analysis Data Tools 105