Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. This is an amazing accomplishment and speaks to the effectiveness of Facebook’s advertising revenue strategy. Let’s see what the social media juggernaut had to say. User Growth.

Facebook 92

Facebook Mobile Advertising Advertising 92

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. If you’re publishing on Facebook or advertising on Facebook, video should be included in your campaign by default, and only excluded for justifiable reasons. User Growth. Christopher S.

Facebook 107

Facebook Video Mobile Advertising 107

Shift Communications

MAY 11, 2017

Snapchat’s revenues mirror what we typically see of all social networks; advertising dollars ramp up in Q3 and Q4, then fall in Q1: It’s too early to tell any significant trends in Snapchat’s revenues; however, one point of note is that Snapchat is heavily dependent on good high-speed mobile access. Christopher S.

Advertising 97

Advertising Advertising Facebook Social Media 97

Shift Communications

NOVEMBER 8, 2017

In the earnings call, Snapchat CEO Evan Spiegel attributed the loss to rapidly declining advertising costs; cost per thousand impressions dropped rapidly as the platform became more programmatic and self-service. ARPU) and Facebook ($4.90), Snapchat is leaving lots of money on the table. Christopher S. Vice President, Marketing Technology.

Instagram 84

Instagram Facebook Social Media Advertising 84

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2017, the tsunami of content will only increase. However, the year that the bubble bursts will not be 2017.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 9, 2018

Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9% As with so many other advertising tools, it behooves brands and communicators to test the efficacy of each of the formats for cost effectiveness and impact. Let’s turn our eyes towards revenue. Ad Revenue.

Twitter 74

Twitter Conference Advertising Advertising 74

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases.

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

SEPTEMBER 12, 2017

The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. The CMO Survey – Highlights and Insights – Aug 2017 from christinemoorman. Can your agency bring big ideas and execute? All of them. Even then, these platforms are designed to keep people on the page.

Advertising 76

Advertising Advertising Social Media Marketing 76

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. of revenue will be allocated to marketing budgets to drive growth in 2017.

Marketing 60

Marketing Survey B2B Study 60

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Focus on the creation and distribution of video, especially for paid advertising. Let’s see what took everyone by surprise. Audience Growth. Christopher S. Vice President, Marketing Technology.

Twitter 84

Twitter Mobile Conference Analytics 84

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 113

Sports Advertising Advertising Survey 113

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 166

Crisis Ethics Publicity Marketing 166

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 93

Agency Trends Marketing Survey 93

PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partnerships and the ways we employ and deploy talent.

Measurement 125

Measurement Creativity Analytics Groups 125

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Christopher Penn (@cspenn) May 17, 2017. Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. The Big Picture. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. As of third quarter 2017, Twitter averaged 330 million monthly active users, which means a lot of content. It took a year, but I joined a full-service advertising and public relations agency. I started my career at General Electric.

Twitter 208

Twitter Software Retail Agency 208

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. Agency $88,000. Vice president (agency): $125,000.

Survey 114

Survey Agency Report Corporate 114

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. What’s old is new again, or so it seems.

B2B 85

B2B Media Survey Advertising 85

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. Until the afternoon of Aug.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms.

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

APRIL 28, 2020

The median PR salary in 2020 is $100,000; it’s higher for in-house roles at $145,500 and lower for PR agencies at $90,000 What PR professionals earn in income appears to be on the up and up. PR salary by in-house, agency and non-profit. Work at an agency can be best describes as a mile wide and an inch deep.

Survey 94

Survey Publicity Agency Data 94

Cision

OCTOBER 10, 2017

Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

The Resolution Blog

MAY 17, 2017

There have never been so many new-breed agencies offering similar services. How can PR agencies compete? And ROI measurements of success are exactly how digital agencies are reporting. To grow your PR budget this year or at the very least protect it, you must compete with the digital agencies and report on business impact.

How To 120

How To Measurement Financial Report 120

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Marketing and advertising.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. It was lauded by the media and politicians alike.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Cancer Research. KFC Christmas Campaign.

Measurement 149

Measurement Education Social Media Film 149