The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

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Measurement B2B Google Financial 136

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2017, the tsunami of content will only increase. However, the year that the bubble bursts will not be 2017.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Looking Ahead: What It Means for Marketing and PR.

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Twitter Social Media Media Conference 92

Solo PR Pro

MAY 14, 2019

This post first appeared on Solo PR Pro in July 2017. Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all.

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Measurement Analytics Google Guidelines 52

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. The measure of “best” in this case is unique page views. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. How Cision® Impact Measures Earned Media. Take a look at some of the posts Cision readers loved. Top 10 U.S.

Communications 64

Communications Marketing Radio Airlines 64

Shift Communications

FEBRUARY 7, 2018

Marketers should install the new Pixel in tag management and analytics systems, then measure to see how much of their traditional web audience is reachable via Snapchat. If it turns out that audiences are engaged, run some test ads to see how it performs versus other channels. Christopher S. Vice President, Marketing Technology.

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. Brands should treat influencers like they do agencies – as an extension of the team.

Marketing 60

Marketing Survey B2B Study 60

Shift Communications

MAY 11, 2017

Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer. cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

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Advertising Advertising Facebook Social Media 97

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This data in each case has been collected by a third-party research agency.

Publicity 167

Publicity Ethics Training Education 167

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

5W PR

MAY 16, 2017

Trendspotting at IHHS 2017 – here’s what to look for heading your way: SMART PRODUCTS: “Smart” products are getting event smarter…From garbage cans that open from voice commands to WiFi enabled grills and sous vide machines, housewares manufacturers are innovating with the tech-savvy consumer in mind. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

The Proactive Report

MAY 8, 2017

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed. Meritus Media Inc., Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post. Is your PR agency bring creative ideas to the table?

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Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Aly Saxe (@Aly_Saxe) March 9, 2017.

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Measurement Financial Internal International 40

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). They are also focused on earned media.

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Tools Software Enterprise Measurement 135

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms.

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Measurement Tools eBook Analytics 225

The Resolution Blog

SEPTEMBER 4, 2017

As of September 2017 we’ve significantly raised the coverage credit quotas on both our Silver & Gold plans (see [link] ) Which means you’ll be able to capture, measure & report-on more of your hard won PR coverage. And save so much time in the process! What’s changed? Prices of the plans have remained the same.

Measurement 136

Measurement Report Agency 136

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

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Agency Trends Marketing Survey 93

The Resolution Blog

MAY 17, 2017

There have never been so many new-breed agencies offering similar services. How can PR agencies compete? With better measurement. And ROI measurements of success are exactly how digital agencies are reporting. Introduce overview reporting PR Measurement shouldn’t end with the campaign report.

How To 120

How To Measurement Financial Report 120

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. Disruption happens to industries measured in weeks and months rather than years or epochs. Influencer marketing methods and measurement will improve radically as new, advanced measurement methodologies such as neural network-powered attribution become more available.

Trends 161

Trends Publicity SEO Advertising 161

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This data in each case has been collected by a third-party research agency.

Publicity 72

Publicity Ethics Training Education 72

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% They are performing more strongly than most agencies. This differentiates them from the holding group agencies. billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Measuring a publicity stunt’s success depends on the initial goal.

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Measurement Education Social Media Film 149

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Which industries/groups are doing so?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JANUARY 3, 2017

Which is why in 2017, we at SHIFT are making one very specific resolution – to ask why when it comes to client and prospect asks, particularly those that don’t seem to be grounded in business goals and therefore are more complex to measure when it comes to actual influence and impact at a business level. Katie McGraw. Vice President.

Media 104

Media Training Technology Consumer 104

Cision

DECEMBER 12, 2016

The decade-old dilemma, whether you work for a brand or agency, is a limited budget. They go where they can obviously measure success. And that leads me to measurement. The game changer has always has been measurement. Brands are not married to the idea of TV advertising, print media, billboards, etc. Time is ticking.

Social Media 120

Social Media Media Measurement Advertising 120

Mark My Words

NOVEMBER 21, 2017

The Guardian Online, 21 November 2017. “Generating interest at Christmas, a time when every brand wants to get coverage, is difficult, says the PR expert Mark Borkowski. Clients and PR agencies are in bubbles; they think something is successful because there’s a snippet in the Metro.”

Brand 60

Brand Branding Creativity Measurement 60

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. PR professionals are not yet held to the same measurement standards as marketing. Public relations can be a thankless job.

Measurement 136

Measurement Data Analytics Conference 136

Mindful Marketing

FEBRUARY 16, 2017

By Seedepth “ Prove your worth: Choose analytics that measure and show PR’s value” Our CEO & Founder, Christine Perkett , will be speaking on a panel at PR Summit Austin. This is sure to be a very informative, hands-on event.

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Meeting How To Analytics Measurement 50

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9%

Interviews 60

Interviews Agency Industry Measurement 60

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. Porter Novelli is not the largest global agency in terms of financial or employee size. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Shift Communications

JANUARY 6, 2017

Focus on measurement as a first step, not an afterthought. Professionals in our industry are sometimes so focused on delivering the next big, innovative idea to their clients that figuring out how to measure the success of an initiative becomes an afterthought. This year, try developing your programs around how you will measure them.

Marketing 84

Marketing Measurement Engineering Data 84