Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Journalism 206

Journalism Trends Social Media Pitching 206

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. Every innovation in social media goes through a similar growth cycle.

Social Media 213

Social Media Media Video Film 213

Deirdre Breakenridge

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. More than half of journalists use social to source stories.

Infographics 120

Infographics Media Journalism Survey 120

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. The Year Of (Live) Video for Social Media Marketers.

Social Media 48

Social Media Trends Media Facebook 48

5W PR

SEPTEMBER 7, 2017

By: Kaia, Social Media Manager. In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool. In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool.

Trends 108

Trends Airlines Social Media Crisis 108

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. PR is the natural home for earned media, but you’ll have to show your C-suite or your clients that you can deliver the goods in this competitive environment.

Trends 124

Trends Data-Driven PR Data System 124

ImPRessions - Crenshaw Communications

JULY 10, 2020

Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends. Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. Check out this list of podcasts for public relations and communications pros. . The PR Week.

Sports 332

Sports Radio Retail Advertising 332

Onclusive

OCTOBER 26, 2016

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

Radio 150

Radio Print Software Web 150

Cision

JANUARY 12, 2016

We ’ re two weeks into 2016 so I can ’ t say “ Happy New Year, ” but it ’ s not too late to make resolutions. In 2016, make yourself the focus. And there are a couple spots still available if you ’ re ready to write a great business book in 2016. These are four things you can get accomplished in 2016.

Writing 120

Writing Leadership Creativity Groups 120

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? From 2016 to 2020, revenue from influencer marketing leapt from $1.7 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Trends are cyclical. Three tips to riding a social wave: 1.

Analysis 318

Analysis Viral Trends Software 318

5W PR

AUGUST 16, 2019

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers.

YouTube 68

YouTube Social Media Engineering Media 68

Cision

NOVEMBER 23, 2015

Although businesses may intuit email as an afterthought, it easily outperforms each of the platforms mentioned about in open rate (to its social equivalent) and click-though. What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016.

Communications 120

Communications Mobile Facebook Study 120

Cision

APRIL 22, 2016

According to the Los Angeles Times , this trend of increased fashion and celebrity coverage in recent years may be due to the presence of “celebrity photographers,” noting: But ever since celebrity photographers started popping up on the polo grounds of Coachella some five years ago, that laissez-faire attitude has gone out the window.

Fashion 120

Fashion Data Software Twitter 120

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

SEPTEMBER 12, 2016

Social media monitoring and measurement not only offer insights into what people are saying on social media, but also how they’re using things like hashtags to say it. This may be the truest way to determine whether hashtags are creating their intended result.

How To 120

How To LinkedIn Instagram Twitter 120

Communications Conversations

DECEMBER 17, 2015

In this episode of the Talking Points Podcast, Kevin and I discuss trends impacting corporate communicators in 2016, the recent GE #DigitalSnowGlobe campaign and Limelight’s State of the User Experience Report. Seven Tech Trends Chief Communications Officers Should Track in 2016”. link]. . “Is

Social Media 60

Social Media Media Corporate Trends 60

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Personalize social media; less you, more them. However, the 2016 consumer will want to engage more with docs, not just apps.

Communications 60

Communications Insurance Insurance Privacy 60

ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. And that’s just the Top 3, as of October 1, 2016.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Mine Social Media for Public Health Trends. Relying on Traditional Media Relations Tactics. lags all other sectors but one (financial). What does that mean? November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

Buchanan PR

OCTOBER 5, 2023

In 2016, Swift’s public persona took a big hit when she found herself in an argument with Kim Kardashian, who is also a savvy media strategist (for better or for worse) in her own right. Thus began a downward spiral of Swift’s image in the media. the “seemingly ranch” trend.

Strategy 82

Strategy Media Viral Trends 82

PR 20/20

MARCH 17, 2016

Who doesn’t love a good round up of predicted trends every New Year ? It’s normal to feel that you may not have the proper equipment or skill to give into this trend. But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. Enhance your social strategy.

Video 40

Video Marketing Mobile YouTube 40

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. All the hottest fashion trends at the #GoldenGlobes HERE: https://t.co/tCRuVtidZJ Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016.

Twitter 120

Twitter Fashion Television Travel 120

Cision

MAY 24, 2016

Moderated by John Corrigan, the Times’ assistant managing editor of Arts and Entertainment, the four panelists discussed the influence of the Internet and social media on the newsroom, what communication professionals can do to step up their outreach game and how they decide which pitches to follow up on and center their stories around. .

Film 211

Film Pitching Print Journalism 211

Remote PR Jobs

SEPTEMBER 25, 2023

Opportunities in public relations are likely to increase as newer specialties that target social media gain even more importance and companies boost staff to help control their message and defend their image.

Newspapers 100

Newspapers Publicity Journalism Report 100

Cision

APRIL 21, 2016

Social media. In the face of advancing technology and shifting news preferences, reporters have turned to social media to reach their audiences where they want to consume news most. Here are three ways social media is an effective tool for journalists: Want more insights on journalists’ use of social media?

Pitching 120

Pitching Social Media Trends Report 120

Doctor Spin

JANUARY 4, 2024

If half the returning readership comes for evergreen content and the other half for news commentary, search engines and social media algorithms , I increase the risk of disappointing half of that readership—half of the time. link] The Media Polarisation Model (Version 2). Source: Social Studies of Science 2 Sismondo, S.

eBook 52

eBook Analysis Engineering Social Media 52

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust.

Journalism 157

Journalism Survey Ethics Report 157

PR 20/20

OCTOBER 4, 2018

or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Incorporating videos into your social media feeds certainly isn’t a new idea. Square Format. Live Streaming. And by no surprise, it’s growing.

Video 78

Video Trends Strategy Marketing 78