Remove 2016 Remove Social Media Remove Trends Remove Viral
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The Rise and Fall of the Pumpkin Spice Latte

Cision

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Trends are cyclical. Three tips to riding a social wave: 1.

Analysis 318
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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98
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Media Strategies: Lessons Learned from the Taylor Swift Phenomenon

Buchanan PR

In 2016, Swift’s public persona took a big hit when she found herself in an argument with Kim Kardashian, who is also a savvy media strategist (for better or for worse) in her own right. Thus began a downward spiral of Swift’s image in the media. The original viral “ketchup and seemingly ranch” post.

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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7

Brand 71
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How The Los Angeles Times Decides Which Stories Have Star Power

Cision

Moderated by John Corrigan, the Times’ assistant managing editor of Arts and Entertainment, the four panelists discussed the influence of the Internet and social media on the newsroom, what communication professionals can do to step up their outreach game and how they decide which pitches to follow up on and center their stories around.

Film 211
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3 Brands That Aced Real-Time Opportunities

Cision

Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. SwishyChug (@SwishyChug) February 18, 2016.

Brand 159
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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120