Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 110

Blogging Content Marketing B2B Social Media 110

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Cision

JANUARY 6, 2016

Stop the presses. It’s alive and well in the marketing space. Check out these stats: Email marketing is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined. Check out these stats: Email marketing is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined.

Retail 120

Retail Customer Service Software Mobile 120

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. companies that have web presences in Europe or market products there. If content is king, then data is the emperor. presidential election.

Ethics 247

Ethics Data Privacy Policies 247

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. The candidates needed to build credibility, rebuke negative opinions in and out of the press and quickly run crisis comms at any given moment. Search and social will rule measurement. Meme warfare.

Social Media 48

Social Media Media Twitter Survey 48

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. Guest Post by Dan Beltramo.

Measurement 56

Measurement Storytelling Data Technology 56

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. That’s where your content marketing efforts come into to play. Yes, I’m talking about blogging. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. State of Blogging ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

FEBRUARY 22, 2022

In spreading an untrustworthy statistic about the attention span of humanity, we’ve been smearing goldfish as well. It’s the premise for a persuasive argument about why marketing needs to do a thing or two. In 2016, Jason Miller of LinkedIn tracked down that mysterious Microsoft study. What does that mean for marketing?

Biotechnology 85

Biotechnology Study Survey Radio 85

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. Tell me about your transition from working as a Vice President at a PR agency to now owning that agency.

Pitching 228

Pitching Agency Social Media Creativity 228

Deirdre Breakenridge

MARCH 23, 2016

Begin by evaluating how much your executive knows about content. A comic wouldn’t try out new material before taking the temperature of the room, so why would you report PR results to your CEO or C-suite executive without knowing how much they know about content in general? Think about it in the context of where the industry is today.

Communications 150

Communications How To Analytics Public Affairs 150

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. But what about the PR agency itself? But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. In that sense, PR is the final marketing frontier. PR is a powerful lead generator.

Advertising 150

Advertising Advertising Data LinkedIn 150

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. Vice President, Marketing Technology.

Publicity 110

Publicity eBook Analysis Google 110

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. These platforms show the best return on investment for social ad spend according to B2B marketers.

B2B 60

B2B Facebook Marketing Social Media 60

The Resolution Blog

NOVEMBER 25, 2015

How about a movement? PR planning for 2016? Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. PR pros don’t need to know about SEO. Or do they?

eBook 120

eBook Google Tools Analytics 120

Presspage

APRIL 12, 2018

Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. In this digital age, many, many brands are still using press releases to connect their stories to media outlets. In this digital age, many, many brands are still using press releases to connect their stories to media outlets.

Company 111

Company Media Journalism Report 111

Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The media contacts section works completely differently than any other solution that I’ve seen on the market. Importantly, press release distribution – over GlobeNewswire – costs more.

Software 117

Software Tools Publicity System 117

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Click To Tweet.

Survey 71

Survey Technology Corporate Financial 71

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. There isn’t any other topic that anyone wants to talk about however trust is at an all-time low. The UK’s response has been daily press conferences. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. There is little doubt Cision is the dominant player in the market today.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. According to the announcement, Linkfluence earned about $20 million in sales in 2020. You should look at some of the solutions on the grid if you are in the market for media monitoring.

Media 106

Media SEO Analytics Analysis 106

ISEBOX

JANUARY 26, 2017

In 2016, the average ransom demand was $679 (up from $294 in 2015). Suddenly, $679 doesn’t sound so bad compared to the risk to patient safety – and negative press about to surface, with your company at the vortex of the storm. Popular Science called medical devices the biggest cyberattack threat of 2016.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Sword and the Script

OCTOBER 1, 2019

There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. NASDAQ: INOD ).

Pitching 62

Pitching Analysis Report Video 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

It was a week that saw a nominee boast about groping women in the most vulgar terms, and the news media ate it up. Even if 2016 weren’t unprecedented for its family-unfriendly content, it’s not a logical association. We understand the lure of real-time marketing and clever hashtag campaigns. Odds are no.

Publicity 120

Publicity Fashion Twitter Advertising 120

Sword and the Script

JANUARY 7, 2020

All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support representatives. The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. No money traded hands in the conduct of this review.

Tools 83

Tools Comparison Media System 83

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Cision

JUNE 20, 2016

Measure, analyze, send and repeat. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. Instead of focusing on the big name media outlets, look at the journalists, bloggers and social media users who are talking about your issue.

Mobile 159

Mobile Public Affairs Infographics Government 159

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Better to have 100 hits in trade publications, or 0.05% of the day’s news, than 1 hit in business press. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

Bianchi Biz Blog

APRIL 26, 2021

But mediocre is not good enough – especially not when it comes to globally pressing ESG issues. Everyone is talking about electromobility and it is essential for a climate-neutral economy. Department of Justice, established an independent sustainability advisory board in 2016 and committed to a comprehensive climate protection program.

Automotive 96

Automotive Study Report Transportation 96

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 118

Study Survey Infographics B2B 118

ImPRessions - Crenshaw Communications

MAY 10, 2016

The 2016 GSG survey lists those with the top three “polarization scores” as Donald Trump’s immigration position, marriage equality, and the Confederate flag. Marketing technology employees tend to be young (just ask Dan Lyons ), and as a native Atlantan, I can vouch for its progressive and relentlessly pro-business culture.

Healthcare 120

Healthcare Employee Study Policies 120

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). What about social? Reason 3: Efficiency and Organization – “Sarah, do you have that press release from 2012 handy?”

Media 79

Media Analytics Technology Corporate 79