Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Information of Everything.

Hotels 198

Hotels Mobile Travel Automotive 198

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? Parker has since harnessed the theory and frameworks for two-sided markets powered by network effects to help non-platform companies successfully convert to a platform model to better compete in their industries.

System 62

System Technology Engineering Data 62

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. marketers so much, but in today’s digital environment, everyone is impacted. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Shift Communications

DECEMBER 15, 2016

After an aggressive media relations push, we began to pick up traction in the local market. We worked through technology glitches, changes in plans, changes in schedules and more in the home stretch, as this format was a first for both client and reporter. Finally, three months later, we got the interview on the books. Annie Perkins.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 billion in 2016 (Public Relations and Communications Association, 2016). Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 167

Publicity Ethics Training Education 167

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Improve internal communications. Spin Academy | Online PR Courses What Public Relations Does “Public relations and marketing both use relationship-building techniques, but their missions and philosophies are fundamentally different.” That’s marketing ! Prevent and manage crises.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Let me explain. that have to be coordinated.

Marketing 120

Marketing Financial Strategy Analytics 120

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

Television 80

Television Radio Analytics YouTube 80

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Today, that number is 40,000 and rapidly growing. “So, So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. It has an incubation rate in humans of 7 to 14 days.

Government 132

Government Crisis Exercises Retail 132

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. See even more like it here.

Marketing 51

Marketing Technology Content Marketing Conference 51

Shift Communications

FEBRUARY 18, 2016

Marketers need to go where the audience is, and these days that seems to be on Slack. And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. cta] The post Time for B2B Marketers to Pay Attention to Slack? Derek Lyons.

B2B 60

B2B Marketing Enterprise Community 60

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. increase in Q3 growth from Q3 of 2016. Implications for Marketing and Communications. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

wiredPRworks

APRIL 12, 2016

Bring expert marketing ideas to your event! Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. 2016 Global Copper Skillet Competition. Like these topics?

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

PR in High Definition

JULY 28, 2022

No sector, industry or market could claim to be better off without data-driven insights that allow them to make informed decisions. So, what are some examples of the ways data has driven real life change in different markets? The value of data has become an inescapable fact of the modern world. Let’s take a look.

Analytics 62

Analytics Data Energy Sports 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Shift Communications

FEBRUARY 9, 2018

The statistic that alarmed investors was Twitter’s flat user growth, which was a repeat of the year before: Twitter now addresses 330 million users around the world; their presence is largely international. increase in Q3 growth from Q3 of 2016. Implications for Marketing and Communications. Christopher S.

Twitter 74

Twitter Conference Advertising Advertising 74

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

It will be remembered primarily by marketing and PR professionals. A fintech darling, SoFi has grown rapidly, exceeding $4 billion in student loan and mortgage refinancing and building a reputation among millennials by hosting local-market social events for customers across the country. Well handled.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. In addition, Volkswagen took further steps.

Automotive 95

Automotive Study Report Transportation 95

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. 23, 4:45–5:45 p.m.

Real Estate 60

Real Estate Leadership Conference Construction 60

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Communications 45

Sword and the Script

JANUARY 28, 2020

The media contacts section works completely differently than any other solution that I’ve seen on the market. Notified says some customers use this for internal communications too. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 116

Software Tools Publicity System 116

Wadds Inc.

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 billion in 2016 (Public Relations and Communications Association, 2016). Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 73

Publicity Ethics Training Education 73

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Why is this important? The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. billion in funding in 2016; Legaltech. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. And more is cropping up seemingly every day.

B2B 62

B2B Marketing Survey Study 62

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Beyond PR

JANUARY 16, 2018

Other technology vendors often flaunt their ability to capture social amplification data, but in many cases, these are simply vanity metrics. Communications teams will also be able to easily access charts and easy-to-share dashboards to visualize social data in the way that matters most to their brand and internal audiences.

Data 70

Data Retail How To Sports 70

Reputation Us

OCTOBER 18, 2016

So do the results: In the first half of 2016 alone, the NCUA approved 100 mergers. While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. having the same core provider). in August).

Reputation 60

Reputation Communications Financial Internal 60

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed.

SEO 40

SEO Content Marketing Strategy How To 40

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. 5) You seem to do a lot of international work.

Internal 71

Internal International Interviews Trends 71

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60