5W PR

APRIL 19, 2023

By providing accessible services, products, and environments, companies can tap into a significant market of people with disabilities. According to research , this is a market that was expected to have a purchasing power of almost $2 trillion in 2023. But they also have significant internal benefits.

Internal 88

Internal International Transportation Employee 88

Cision

MAY 16, 2016

.” The results of the survey are pretty shocking: among all countries and industries, all but one received an “F” score for employee loyalty to the company (termed the “market” dimension) and perception of the organization as a market “reactor” instead of “shaper.” Of course you do.

Internal 218

Internal International Communications Employee 218

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference.

Conference 256

Conference Content Marketing Marketing Measurement 256

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 122

Technology Publicity Software Print 122

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

Internal 147

Internal International Tools Software 147

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. (Yes, Global Marketing Strategy.

How To 370

How To Internal International Employee 370

ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Broaden the narrative. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. The operations, the technology and the cultures are rarely compatible.

Software 162

Software Marketing Leadership B2B 162

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

Technology 88

Technology Industry Consumer Brand 88

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Authenticity is the currency that builds and sustains trust.

B2B 79

B2B Marketing Measurement Consumer 79

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.

Internal 152

Internal International Media Pitching 152

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. We have long been trying to understand the international perceptions of America. Proximity to a hub airport is not a driving factor anymore.

Internal 86

Internal International Banking Financial 86

Bianchi Biz Blog

MARCH 17, 2022

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market. Top 10 PR Blog Posts of 2021.

Automotive 76

Automotive Mobile Technology Transportation 76

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. In the last year, we have seen one of the largest labor market shifts in history. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. But thankfully there are innovative technologies and initiatives to help.

Technology 78

Technology Trends Employee Mobile 78

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound.

SEO 203

SEO Engineering Google Examples 203

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. 100 million internal comms platform. PR tech mentions Video makers.

Analysis 142

Analysis Tools Software SMB 142

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Technology is the practical application of science. Martech is not marketing.

Marketing 103

Marketing Comparison Enterprise Technology 103

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. Good internal communications helps manage change.

Banking 327

Banking Financial Employee Leadership 327

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . Global Marketing Strategy, IFAW. Media monitoring must be comprehensive. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. What are their international and global capabilities? . The good news is that there is no need to figure out PR measurement on your own. How Onclusive measures up.

Measurement 370

Measurement How To Analysis Data 370

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Social Media Facebook Community 244

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The only question now is how far will marketing and PR grow together.

Study 216

Study Marketing Journalism Advertising 216

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. What’s on the mind of PR professionals these days?

Conference 99

Conference Internal International Storytelling 99

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. One new kid on the block that’s still underused in PR is voice search. billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.”

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation. It’s not a fling, but a long-term commitment to staying ahead in the PR game.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material.

Strategy 418

Strategy Media Advertising Advertising 418