PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Social media : All social media marketing ran through HubSpot.

Case Study 92

Case Study Study Brand Branding 92

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers. I am sure we will see many more movements towards this.

Video 38

Video Social Media Media Google 38

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. What’s more, media credibility has actually increased over 2016. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 Social media services can be applied equally for good and bad.

Report 92

Report Trends Retail Marketing 92

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. Pictured with the Cummins QSK95 diesel engine).

Meeting 82

Meeting Automotive Media Transportation 82

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). What about social?

Media 79

Media Analytics Technology Corporate 79

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

PR 20/20

JUNE 13, 2017

Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. Write content.

Marketing 51

Marketing Technology Content Marketing Conference 51

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

OCTOBER 27, 2016

Social media manager. Interactive media producer. Search engine marketer. Media research analyst. I mean, companies are barely using social media well at this point and we’re going on eight years in now. The other shift–technology. Multimedia designer. Graphic designer.

Industry 60

Industry Marketing Web Trade Shows 60

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. A total of 40.6

Mobile 60

Mobile Survey Marketing B2B 60

Sword and the Script

JANUARY 7, 2020

MediaMiser was based in Canada and provided media monitoring tools. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Setting up social media searches works almost the same way but there is an extra step.

Tools 83

Tools Comparison Media System 83

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S. However, it’s like social media was a decade ago.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

APRIL 1, 2021

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. social media). Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable.

Education 52

Education Marketing Conference Agriculture 52

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016. Search engines now favor “human-friendly content” that uses natural language with minimal jargon.

Writing 40

Writing Wireless How To Travel 40

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? Technology investment + human capital = The virtuous PR circle. Leta Soza, the director of PR engineering and operations at AirPR in California shares the key stages of PR measurement. Use paid media in PR and find out how it can help generate earned coverage. We love this advice! PR has changed.

eBook 120

eBook Google Tools Analytics 120

Shift Communications

DECEMBER 16, 2015

Social Media Configuration. Hidden in Google Analytics is a way to set up your social media channels so that Google Analytics tracks the content that you share on social channels and splits it up from other’s shares of your content on the same channels. Connecting Google Search Console.

Analytics 60

Analytics Google Data Engineering 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Cision

JULY 18, 2016

This is why Facebook continues to be the best-monetized social network despite its many flaws. The “me too” apps that follow may be better concepts and better technology, but the scale of Pokémon Go should continue to drive its utility in the near future. This isn’t to say that gamer fatigue will happen. Conclusion.

Case Study 120

Case Study Mobile Google Facebook 120

PR 20/20

AUGUST 8, 2017

Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts. which is 1.6 times the average rate of all others. times all others.

Software 47

Software Tools Internal International 47

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this first part, I’m providing some suggestions for existing blogs that either will be creating an editorial strategy for the first time, or rather want to revise their strategy to better reflect their focus in 2016. Did they share the post via social media?

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this first part, I’m providing some suggestions for existing blogs that either will be creating an editorial strategy for the first time, or rather want to revise their strategy to better reflect their focus in 2016. Did they share the post via social media?

Blogging 40

Blogging Strategy How To Writing 40

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Miscellaneous social networks.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

MAY 21, 2016

So in 2016 our past VP of marketing is now 46. billion sends” the technology vendor found: “After crunching all the numbers, we’ve got some great news—it turns out that 1 inactive subscriber is worth 32% of an active subscriber. In crunching “6.6 That’s a lot of revenue! Did you know?

Social Media 64

Social Media Marketing Media Content Marketing 64

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Miscellaneous social networks.

Real Estate 57

Real Estate How To Web Case Study 57

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. 6,517 media members from 79 countries.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. 1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. 7) TVEyes Broadcast Media Monitoring Explained. click images for higher resolution). NASDAQ: INOD ). 2) Meltwater improves sentiment analysis.

Pitching 62

Pitching Analysis Report Video 62

PR 20/20

JUNE 7, 2018

Image and voice recognition have become serious technologies. Self-driving cars are viable technologies—and self-driving trucks may be next. There is a very real first mover advantage to this technology. You're seeing an early version of this with social media. The list doesn't just include engineers.

Marketing 41

Marketing System Technology Google 41

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. via logging in with a social platform and then see which of those customers is a potential micro-influencer (who already likes the brand enough to try it out or buy).”. Susan Kostal | Stet.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Cision

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. One cannot dispute the impressionistic reach of social media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. 8) Creativity over productivity. Do you want to be invited to make a prediction for next year?

Social Media 96

Social Media Marketing Media Creativity 96

Beyond PR

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. One cannot dispute the impressionistic reach of social media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Meeting buyers where they congregate. Digital matters now more than ever. Is your website up to date?

Marketing 174

Marketing Employee Content Marketing Training 174

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52