Shift Communications

NOVEMBER 2, 2017

Facebook showed a strong third quarter, powered by North American ad revenues: Quarter-over-quarter, Facebook showed a 10.67% Q3 improvement in revenue, a solid showing compared to the same quarter in 2016: This brings Facebook close to an almost-unheard of number in social media marketing: $5 average revenue per user.

Facebook 87

Facebook Social Media Mobile Media 87

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). Optimized for search engine algorithms.

Strategy 149

Strategy SEO B2C Engineering 149

Solo PR Pro

AUGUST 21, 2018

That’s why we were eager to dig in to see what the Pew Research Center’s latest survey – Social Media Use in 2018 – will reveal. YouTube, the second largest search engine, behind Google, is used by 73% of U.S. The post Social Media in 2018: Where is Your Audience? The winner is – YouTube! Platform Demographics.

Social Media 46

Social Media YouTube Media Pinterest 46

Doctor Spin

JANUARY 4, 2024

If half the returning readership comes for evergreen content and the other half for news commentary, search engines and social media algorithms , I increase the risk of disappointing half of that readership—half of the time. link] The Media Polarisation Model (Version 2). Source: Social Studies of Science 2 Sismondo, S.

eBook 52

eBook Analysis Engineering Social Media 52

Sword and the Script

MAY 21, 2016

So in 2016 our past VP of marketing is now 46. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market. The post Fragments, Social Media & Channels; Unscripted Marketing Links appeared first on Sword and the Script.

Social Media 64

Social Media Marketing Media Content Marketing 64

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter. How is Facebook faring as the current king of the hill? User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

Cision

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Share Your Press Release on Social Media to Expand its Reach.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Share Your Press Release on Social Media to Expand its Reach.

Writing 293

Writing How To Infographics Pinterest 293

Cision

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases. Pick Your Keywords. Conclusion.

SEO 174

SEO Engineering Google Writing 174

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

Social Media 93

Social Media Marketing Media Creativity 93

Cision

MAY 24, 2016

Moderated by John Corrigan, the Times’ assistant managing editor of Arts and Entertainment, the four panelists discussed the influence of the Internet and social media on the newsroom, what communication professionals can do to step up their outreach game and how they decide which pitches to follow up on and center their stories around.

Film 211

Film Pitching Print Journalism 211

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

Meeting 98

Meeting Automotive Mobile Media 98

The Proactive Report

SEPTEMBER 25, 2017

Just recognize that most media now gets found and consumed either on search engines or social platforms. now get news from social media. That’s a 5% increase from the 2016 report and that figure is double what it was in 2013. SOCIAL MEDIA MEASUREMENT. WHY MEASURE DIFFERENTLY?

Measurement 100

Measurement Analytics Social Media Google 100

Cision

FEBRUARY 22, 2016

Today, content is flooding your audience’s inboxes, social media feeds and search engine result lists. It’s impossible for your brand to read every single mention of your brand on social media. In fact, there has been more content and data created in the last two years than in the entire history of the human race.

Big Data 120

Big Data Data Analysis Social Media 120

Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” Listening to their perspectives around the 2016 election has taught me so much about their hopes and dreams, as well as their concerns and struggles. YouTube is the #2 search engine and a haven for visual learning.

Reddit 236

Reddit YouTube Google Course 236

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers.

Video 38

Video Social Media Media Google 38

Norton's Notes

JULY 20, 2016

My manager and I form the ‘JCB Social Media team’ Between us, we run JCB’s global pages and provide support to the regions. Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine.

Case Study 28

Case Study Social Media Study Media 28

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. Miami International Airport. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Miscellaneous social networks.

How To 198

How To Real Estate Web Case Study 198

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Several steps included (but weren’t limited to) creating a detailed market analysis, identifying buyer personas, pinpointing search engine optimized ideas, and automating reporting.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. What’s more, media credibility has actually increased over 2016. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation.

Airlines 180

Airlines Reputation Journalism Crisis 180

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find. There are 28.8 Need help? .

Tools 113

Tools Analytics Google Web 113

Cision

JUNE 5, 2017

Brands can be discovered in-store, through a search engine site, from a friend, or influencer, or on social media. In September 2016 alone, Tasty generated nearly 1.8 Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Fuel personalized discovery.

Pinterest 202

Pinterest Creativity Video Retail 202

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 Social media services can be applied equally for good and bad.

Report 92

Report Trends Retail Marketing 92

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

JULY 7, 2020

Signal AI appointed Luca Grulla as CTO; according to Grulla’s LinkedIn profile he’s served as a fractional vice president of engineering at the company since 2016. In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 123

Technology Publicity Software Print 123

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. According to data from serpIQ that analyzed the top 10 search results for over 20,000 keywords in the Google search engine, the average content ranking in the top 10 results has at least 2,000 words.

Strategy 120

Strategy Infographics Content Marketing Study 120

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. It’s no wonder then that visual content is the top marketing trend for 2016. The pay off is huge – the media, the public and search engines pay more attention to good original content. VISUAL REAL ESTATE. CHALLENGES.

Real Estate 100

Real Estate Brand Branding Survey 100

Cision

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. One cannot dispute the impressionistic reach of social media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Stalwart Blog

NOVEMBER 22, 2015

As plans get underway for 2016, many marketing predictions will be made. Here’s mine - next year might very well be the beginning of the end for stand alone Search Engine Optimization firms. I can hear the cries of “B.S.” already, but hear me out.

SEO 60

SEO Engineering Education Google 60

Beyond PR

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases. Pick Your Keywords. Conclusion.

SEO 75

SEO Engineering Google Writing 75

Cision

AUGUST 8, 2016

“ In the Freakonomics podcast referenced above (and embedded below), an interesting observation is made: the promise of the Internet was to democratize information, yet over time intermediaries (such as social media platforms and search engines) have become content gatekeepers. billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Using Influencers in your Social PR Campaign. Engagement Stats.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. And there are some real gems in that certain whitepaper from 2016. 14) Tips for social media differentiation. “I

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. Pictured with the Cummins QSK95 diesel engine). Juggling editing copy for the magazine, pulling together HDT’s daily newsletters and posting on social media. Have a reason.

Meeting 82

Meeting Automotive Media Transportation 82