Cision

MAY 31, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Brand Branding How To 243

Prohibition

AUGUST 15, 2022

It’s definitely an emerging trend that has caught our eye! She first started posted on Instagram, back in April 2016, but as of today she has a following of over 3 million. Balmain’s Creative Director, Oliver Rousteing says inclusivity and diversity were the driving force behind the virtual model campaign.

Brand 116

Brand Branding Fashion Marketing 116

Beyond PR

AUGUST 31, 2016

As a huge fan of Hug Your Haters , this is definitely on my can’t-miss list. She believes the key to successful content is balancing creativity, analytics and commonsense. Optimize the ROI of Your Content Agency Investment. – 12:50 p.m. Connect with her on LinkedIn and follow her on Twitter @ADHicken.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent?

Survey 103

Survey Marketing B2B Content Marketing 103

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. You can download the Global Intangible Finance Report (GIFT) 2016 here. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. . … Continue reading Suppose you’re running a business and wish to be top-of-mind and sell more products and services. Source: Journal of Marketing 11 Batra, R., & Keller, K.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”. Brands like Warner Bros.

Tools 67

Tools Marketing Advertising Advertising 67

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion.

Video 78

Video Trends Strategy Marketing 78

PR 20/20

JUNE 16, 2016

A long train of post-its snakes across an office wall or whiteboard, detailing the creatives that need to be proofed, the social posts to draft, blog posts written, email campaigns to launch. You can’t throw a rock at a business school without hitting a definition of strategy. What is strategy and why should you care?

Strategy 40

Strategy Marketing Energy Training 40

Waxing UnLyrical

JANUARY 29, 2016

So even though the snow started last Friday afternoon, it wasn’t until Saturday morning that we knew for sure that we were in for a corker ( definition here, #2 ). And it absolutely tickled me that my church – yes, church – sent out what has to be one of the most creative communications ever. Anyway…!

Creativity 40

Creativity Course Community Engineering 40

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. Definitions of marketing usually include some aspect of understanding needs, creating a customer or defining a market. Definitions of marketing usually include some aspect of understanding needs, creating a customer or defining a market.

Marketing 60

Marketing B2B Content Marketing Training 60

Beyond PR

APRIL 6, 2017

With more than 24 million views on YouTube, obviously the creative had the right effect. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 49

Brand Branding YouTube Survey 49

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. For example, omgsuckssobadthatiwearthatmanyfalseeyelashesicantseeanymore which is definitely not what they were created for.

Sports 54

Sports Social Media Instagram Media 54

Maxim Behar

DECEMBER 20, 2022

Singer and Eurovision Finalist 2016. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. I’m sincerely happy for your success which you have definitely earned in the international professional arena. Bye bye! . Poly Genova.

Energy 52

Energy Groups Internal International 52

Beyond PR

JULY 20, 2016

The definition of newsworthiness has changed. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines. Newsworthy. Don’t be dull: Newsworthiness does not equal boring.

Media Relations 40

Media Relations Media Local Healthcare 40

Beyond PR

JUNE 1, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. But it can be done.

Consumer 49

Consumer Brand Branding Reputation 49

Norton's Notes

JULY 20, 2016

We experimented with multiple advert types across 3 social networks to see what worked for us, even creating a new ‘Canvas ad’ on Facebook- definitely a first in our industry and only the 2nd of this new ad type that I’ve seen on Facebook! First for Mobility: Stable 40kph roading.

Case Study 28

Case Study Social Media Study Media 28

PR 20/20

APRIL 1, 2021

As a result, I lost some scholarships, almost lost the privilege to attend Ohio University (my parents were not pleased with my performance), and definitely lost confidence and direction. Not for lack of ability, but lack of trying. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write.

Education 52

Education Marketing Conference Agriculture 52

Norton's Notes

NOVEMBER 22, 2016

Blogging by definition is a regularly updated web page either personal or on a specific topic, often expressed in an informal one on one style. As I said earlier, the premises are much the same, just with added varieties of platforms and creativity. Where in the world is WordPress.com used in 2016 and in what languages?

Blogging 28

Blogging Marketing Web Twitter 28

PR in High Definition

JANUARY 17, 2017

Unless the automotive industry finds a creative solution to this, our electric and hybrid fleets may be stuck at a thirty limit for some time. A lot of change was brewing in 2016, but 2017 will be a year of fruition as these developments start to pay off. In this sector, communications professionals face a different challenge.

Technology 48

Technology Automotive Retail Banking 48

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. That’s where it all started for me. #2 B: I set the price.

Writing 83

Writing Google Blogging Exercises 83

Cision

DECEMBER 8, 2015

Sure, there is definitely still an art to it, but when you add the science of analytics, you suddenly turn your art into an investment. Not that it ’ s easy, by any stretch of the imagination, but it ’ s definitely better. Q: What will be the biggest change we see in 2016? And isn’t that what every artist wants? It said, “ Yes.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

5W PR

OCTOBER 9, 2017

5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. Here’s what keeps her creative: “My three children are definitely the inspiration for my feed. comScore 2016 U.S. Cross-Platform Future in Focus.

Social Media 112

Social Media Media Mobile Pinterest 112

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Konnect Agency

DECEMBER 2, 2019

A creative outlet of unapologetic Latinas, Hija De Tu Madre created a planner that suits all your planning needs. But, my $5-bill-wallet definitely poses a risk, hence why for Christmas I am asking for a Slim Minimalist Front Pocket RFID Blocking Leather Wallet. A great gift for your millennial girlfriends is anything Glossier!

Travel 78

Travel Agency Print Social Media 78

PRSay

AUGUST 24, 2016

In addition to helping us think creatively, the game also made certain names “infamous” in the Cook family household: U.S These divisions occur through various distinguishers, whether they be definition (alive, dead, male, female) or by reputation (rich, occupation, fame) or even familiarity (someone we know). or “Are they alive?”

Reputation 60

Reputation Social Media Study Creativity 60

PR 20/20

SEPTEMBER 21, 2017

Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. Now, if you’re new to AI, even that basic definition is a bit abstract. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. What Is Artificial Intelligence? Back to Top. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Communications Conversations

AUGUST 1, 2019

For years, Ryan Pena was one of those people I definitely knew about, but never had a chance to meet. Apart from building out a revised strategy for social, I’m also working with our team to find creative ways to increase diversity recruitment within our registry. And man, am I glad I did.

Social Media 60

Social Media Media Video Meeting 60

PRSay

AUGUST 11, 2017

As PR practitioners, we’re called upon to be creative and clear in our writing, and to follow rules of spelling, punctuation, grammar and style. Froke said the 2016 Stylebook team had considered making the pronoun change, but because alternative proposals for gender-neutral pronouns existed, they felt more time was needed.

Survey 113

Survey Writing Crisis Communications Community 113

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. Diversity drives innovation and creativity. Those children will be entering the workforce in the next 8-10 years and the PR industry will miss out on whole swathes of talent if it’s not more inclusive. Clients demand it.

Training 80

Training Groups Industry Examples 80

PR Conversations

MAY 9, 2017

At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined. Aside from the talent to play an instrument, I dream of having more abilities that are creative. Achieving my APR from CPRS made a huge difference in my confidence and in how I was perceived by non-PR colleagues.

Energy 53

Energy Measurement Internal International 53

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. 8) Creativity over productivity. Performance marketing companies will work to build out their creative capabilities. 23) Creativity becomes cool in marketing again.

Social Media 90

Social Media Marketing Media Creativity 90

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Image Credit: “ Tools ” by J / Flickr Creative Commons).

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Image Credit: “ Tools ” by J / Flickr Creative Commons).

Blogging 40

Blogging Strategy How To Writing 40

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics 72

Infographics Case Study Video Survey 72