PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion.

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. They reflect the economic and technology trends in which organisations operate. trillion to the UK economy.

Reputation 94

Reputation Measurement Brand Branding 94

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. This often happens when there are big launches or significant technological advancements. Source: Journal of Marketing 11 Batra, R., & Keller, K. Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

APRIL 1, 2021

As a result, I lost some scholarships, almost lost the privilege to attend Ohio University (my parents were not pleased with my performance), and definitely lost confidence and direction. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. social media).

Education 52

Education Marketing Conference Agriculture 52

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. For example, omgsuckssobadthatiwearthatmanyfalseeyelashesicantseeanymore which is definitely not what they were created for.

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 49

Consumer Brand Branding Reputation 49

Norton's Notes

NOVEMBER 22, 2016

Giants like the Huffington post started their lives as simple blogs , and it was a time when they were cropping up everywhere, covering every subject from PR, marketing through to technology (Techcrunch is still a big favourite of mine)– it was an exciting time and blogging influencers popped up all over the place. billion pages each month.

Blogging 28

Blogging Marketing Web Twitter 28

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. That’s where it all started for me. #2 B: I set the price.

Writing 83

Writing Google Blogging Exercises 83

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. It was only a matter of time.

Marketing 53

Marketing Software eBook Technology 53

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. 8) Creativity over productivity. Performance marketing companies will work to build out their creative capabilities. Also see PR and Storytelling; Off Script No.

Social Media 93

Social Media Marketing Media Creativity 93

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Image Credit: “ Tools ” by J / Flickr Creative Commons).

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Image Credit: “ Tools ” by J / Flickr Creative Commons).

Blogging 40

Blogging Strategy How To Writing 40

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics 72

Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52