Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Improve internal communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. The post How Will #PR & Marketing Pros Approach #Content in 2016? … Read more.

Survey 90

Survey Marketing Content Marketing Measurement 90

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Be Transparent – Honesty and openness -- meaning everything shared about the situation internally is also shared externally (being mindful of HIPPA, of course) – can calm peoples’ fears during a time of crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

Deirdre Breakenridge

NOVEMBER 21, 2018

With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. Some employers offer professional development opportunities, whether it be workshops and trainings or subsidies for continuing education courses.

Communications 171

Communications Nonprofit Training Study 171

Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Prowly is headquartered in Poland and is among a growing list of newer international PR tech companies worth keeping an eye on.

Technology 125

Technology Publicity Software Print 125

PRSay

OCTOBER 20, 2016

Learn more about the PRSA 2016 International Conference or register to attend. The countdown is on to the PRSA International Convention in Indianapolis! Play the Pete Dye-designed Brickyard Crossing golf course, with four holes inside the oval. Of course, Indy is much more than racing.

Engineering 60

Engineering Sports Local Internal 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging.

Trends 157

Trends Privacy Data Reputation 157

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Contently - Strategy

AUGUST 11, 2022

You can streamline communication with both internal and external teams with platforms like Slack or even our own Contently, where you can manage deadlines, projects, and communications all in one location. You may find you have a lot of material on a topic and can create a course out of those pieces. Are you asking questions?

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Amirite ladies? This month’s #measurePR’s edition was no exception.

Measurement 40

Measurement Meeting Comparison Banking 40

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Goals are a way to challenge oneself and stay on course (or redirect when needed), and they help take stock of what really counts. Here’s what we promise to do more of in 2016. For the New Year, we’d like to seize the occasion to make a fresh start and set new goals. Get ahead of the newest media developments.

Fashion 149

Fashion Writing Pitching Internal 149

Contently - Strategy

OCTOBER 18, 2021

Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. Tell stories, of course. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016. And it reinforces a terrible behavior: using jargony nonsense.

Marketing 111

Marketing Storytelling Travel Corporate 111

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. “The

Web 60

Web Internal International Storytelling 60

Shift Communications

FEBRUARY 18, 2016

The difference for Slack, of course, is that you don’t need anything else to use it. And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016.

B2B 60

B2B Marketing Enterprise Community 60

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I am also an Ambassador of the Chinese International PR Association (CIPRA), and we meet each other online every month.

Meeting 98

Meeting Advertising Advertising Agency 98

Mindful Marketing

MAY 17, 2017

Of course, as one of those new players (but not contacted for this report), we were happy to read this sentiment. Of course that belief is the genesis of our existence.) We expect significant changes in market dynamics over the coming year.”

Software 50

Software Media Analytics Report 50

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold?

Sports 0

Sports Leadership Internal International 0

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. 2016 Global Copper Skillet Competition. About the International Association of Conference Centres [IACC].

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Cision

JULY 12, 2016

I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television. It’s crucial to communicate with your executives and the appropriate people internally first, so no one is blindsided. Open communication is key.

Television 120

Television Crisis Crisis Management Fashion 120

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. We looked at the media coverage of MMJ in large daily newspapers over the course of four years. Since 2013, the majority of Americans now support legalizing marijuana.

Company 120

Company Newspapers Transportation Measurement 120

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

Karen Freberg

DECEMBER 30, 2019

Adobe (2016-Present). You see – when I was on the job market, I had a professor at Tennessee who told me I was “ not international enough ” to be competitive on the job market. This professor defined being international as being someone who was born outside of the country. HubSpot (2018-Present).

Social Media 56

Social Media Conference Travel Internal 56

Ethical Voices

MAY 8, 2023

International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. And more often than not, they are very familiar with the process because they have been using it as a way of improving their practices over the course of a couple of years. Milliken has made the list 17 times.

Ethics 70

Ethics Training Financial Survey 70

Burrelles Fresh Ideas

MAY 9, 2023

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”

Measurement 40

Measurement Comparison Advertising Advertising 40

Doctor Spin

JANUARY 16, 2024

Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Are information asymmetry and sharing good, bad, or context dependent?

Wikipedia 52

Wikipedia Film Groups Journalism 52

PR 20/20

JUNE 13, 2017

Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Over the course of this journey, we’ve learned there are three big things that marketers need to know as they get started with artificial intelligence.

Marketing 51

Marketing Technology Content Marketing Conference 51

Ethical Voices

MAY 6, 2023

International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. And more often than not, they are very familiar with the process because they have been using it as a way of improving their practices over the course of a couple of years. Milliken has made the list 17 times.

Ethics 52

Ethics Training Financial Survey 52

PR in High Definition

MARCH 25, 2019

Of course, our son forgot to mention Daddy was away with Mummy at the time – and I haven’t let him forget it since! How rumours spread has been analysed scientifically by institutions including Indiana University , which looked at 14 million messages on Twitter in 2016 during the US presidential election.

Study 48

Study Crisis System Reputation 48

PRSay

DECEMBER 7, 2016

The fruit of this labor was the launch of the updated 2016 Examination, which is the second step in a two-part Examination process. As for the 16 KSAs previously evaluated during the Panel Presentation, four were determined to be adequately covered by questions on the 2016 Examination, so they have been removed from the score card.

Analysis 60

Analysis Local Data Technology 60

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. See the full and final text of my presentation here.

Conference 40

Conference Hotels Internal International 40

Mark My Words

FEBRUARY 15, 2021

” What was touching for so many people about Hussain’s victory was, as Merry Berry described in a bit quoted by Metro, that during the course of the competition a baker who was very nervous and self-restricted but determined managed to overcome her anxiety and shine. But Nadiya Hussain is nothing if not incredibly perseverant.

Television 60

Television Radio Travel Report 60

Communications Conversations

MAY 5, 2016

Maybe I had gotten a bit *too* focused on our millennial audience in 2016. It’s about finding that balance – staying current, knowing where the industry is heading but also recognizing from a day-to-day level what works (and of course, doesn’t really work) and educating your internal stakeholders (clients, like I indicated previously).

LinkedIn 60

LinkedIn Education Agency Blogging 60

Waxing UnLyrical

JULY 20, 2016

Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000.

Measurement 40

Measurement Agency Employee Insurance 40

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). Of course, I always post about it triumphantly on Facebook, and revel in the mix of, “You’re insane!” Now I’m in Louisville, Ky.,

Conference 40

Conference Facebook Nonprofit Video 40

Mindful Marketing

FEBRUARY 23, 2019

Williamson’s unique combination of extraordinary basketball skill and incredible athleticism had captured the attention of all college basketball fans, international news media, and every NBA team, making him the odds-on favorite to be the first choice in the league’s next draft. Then the unimaginable happened.

Sports 88

Sports Company YouTube Marketing 88